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Domain’s Donor Performance Index explained Using Domain’s DPI strategically at Open Doors charity Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors [...] Intellitracker presentation at Insight 2009 By David Hudson, Intellitracker For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor [...] Insight 2009 Plenary: Supporter Journey By Michelle De Souza, Age Concern/Help the Aged Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last [...] |
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