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Domain’s Donor Performance Index explained Using Domain’s DPI strategically at Open Doors charity Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...] Intellitracker presentation at Insight 2009 By David Hudson, Intellitracker For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...] Insight 2009 Plenary: Supporter Journey By Michelle De Souza, Age Concern/Help the Aged Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...] Amnesty case study at Insight 2009 By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few. These crucial numbers are often [...] Presentation at Insight 2009 Conference By Huw Davis, The Huw DavisPartnership Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media. At the Insight conference last week, the after-lunch plenary spot was given to Huw Davis, who spoke on a subject close to my heart: data visualisation. Early references to the work of Edward Tufte and Stephen Few were an encouraging sign but, sadly, some technical gremlins led to a number of images from his presentation [...] Impact of recession on Donors study findings Nov 09 By Steven Dodds, DMS The Search for Green Shoots: Tracking the recession’s impact on donors As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors [...] Just Giving Online Supporter Insight presentation Nov 2009 By Jonathan Waddingham, Just Giving Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...] Data Management Best Practice Presentation at Insight 2009 By Dawn Varley Your database should be the fundraising engine of your organisation, and your analysis the mapping that points the way forward. But your database is only as good as the data on it, and the data on it is only as good as you make it. Dawn [...] |
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