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Impact of recession on Donors study findings Nov 09 By Steven Dodds, DMS The Search for Green Shoots: Tracking the recession’s impact on donors As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors [...] Just Giving Online Supporter Insight presentation Nov 2009 By Jonathan Waddingham, Just Giving Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...] Data Management Best Practice Presentation at Insight 2009 By Dawn Varley Your database should be the fundraising engine of your organisation, and your analysis the mapping that points the way forward. But your database is only as good as the data on it, and the data on it is only as good as you make it. Dawn [...] The Analysis Process – Insight 2009 presentation By David Dipple, Tangible Data and Penny Kenyon, Save The Children David and Penny discuss communication between marketers and analysts and provide some practical guidance for improving the process that produces great work. CCB Fastmap presentation at Insight 2009 Conference By David Cole, CCBfast.MAP A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have [...] RSPB presentation – Insight 2009 Conference By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes) In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well [...] Introduction Presentation By Nigel Magson, SIG Chair and Steven Dodds, Vice-Chair Nigel and Steven’s opening address at the Insight 2009 Conference 5th November: From under the Bonnet to The Driver’s Seat. Nigel reminds us of the impact of the recession on the industry, key events in the last 2 years and how supporters have been changing in [...] |
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