Insight in Fundraising Awards 2014 – SHORTLIST

SHORTLIST ANNOUNCEDSIG Awards & headline sponsor logo

We are very pleased to announce the shortlist for the Insight in Fundraising Awards 2014.

This year we received a record number of entries, more than 50% up on last year, and the judges were impressed by exceptionally high standards.  In light of the volume and quality of entries we will be presenting three winning places for each category as Gold, Silver and Bronze awards.

Winners will be announced at our gala dinner and awards ceremony on Tuesday 3rd June at the prestigious Grand Connaught Rooms in London, WC2B 5DA.

Join us at the party! We would love it if you would help us celebrate the progress that Insight in making in driving fundraising performance.  Join us at the gala dinner for what promises to be an exciting networking and party night for celebrating excellence in Insight & Data Analysis. To secure your places and purchase tickets simply visit our BOOKING PAGE.

Shortlist by award category:


Classic Analysis

For projects where traditional analytical techniques have been used to inform strategy and drive performance. 


  • Age UK – Automating Supporter Profiling
  • Macmillan Cancer Support - Regional Headroom Analysis
  • Macmillan Cancer Support - World’s Biggest Coffee Morning
  • Oxfam – Email Maximum Frequency
  • RNLI – Nurture Journey
  • Shelter – Lifetime Value Project




The use or integration of digital data into projects, or insight developed specifically for digital fundraising propositions; spanning web analytics, email marketing, social media, e-commerce, mobile and any other connected form of media.


  • Canal & River Trust – Canal View
  • Oxfam – Donation Prompt Amount Testing
  • Oxfam – Emergency Appeal Web Optimisation
  • UNICEF UK – Children of Syria Christmas Appeal



Research & Insight

Showcasing a research project, or piece of work, that uses market or supporter intelligence for the development of fundraising strategy or for the guidance of fundraising execution. 


  • Cancer Research UK – Innovation and Optimisation of the Race for Life app
  • Macmillan Cancer Support – Priority Audience Research and Segmentation
  • NSPCC – Acquisition DRTV advertising
  • Oxfam GB – Oxfam’s Syria Winter Appeal: 12 Days of Giving
  • Remember a Charity – The legacy ‘nudge’ that could generate billions for charity



Predictive Analytics

Excellence in statistical data modelling and forecasting applications.  Examples include targeting, retention, cross-sell, lapse risk, legacy prospecting models, income forecasting etc.


  • British Red CrossForecasting Upgrade Weekly
  • National Deaf Children’s Society with Fundraising Initiatives – A targeted approach to door-to-door fundraising
  • NSPCC – Individual Giving Forecasting Phaser
  • Parkinson’s UK with Wood for Trees – A Predictive Model Adds Almost £500,000 to Warm Cash Income
  • RNIB – Changing the landscape of Investment Fundraising
  • Save the Children UK – Production level deployment of targeting models across the entire fundraising DM portfolio



Performance Reporting & Data Visualisation

Excellence in reporting, including dashboarding and KPI communication, plus data visualisation: bringing insight to life for stakeholders.


  • Blue Cross with Wood for TreesMAST Provides a New Perspective on Campaign Response Analysis
  • British Heart Foundation – Dynamic Attrition Tool
  • British Red CrossIn House Reporting Suite
  • Leukaemia & Lymphoma ResearchLondon Bikeathon Dashboard: Enhancing Evidence-based Decision Making
  • RNLI – Appeal Reporting
  • Shelter – Power Payroll Giving




A project that has pioneered the use of data, analytics, market research or campaign management to deliver an extraordinary impact for a charity. 


  • HOME Fundraising – Developing the benchmark for doorstep mystery shopping
  • Macmillan Cancer SupportA Really Good Night In – Priority Audiences
  • RNLI – Nurture Journey
  • RSPB – Segmentation Bridging
  • Save the Children UK – Philanthropy Prospecting and Development Analysis



Insight on a Shoestring

Projects that have been implemented with exceptionally limited resources but have made a huge impact. Examples of demonstrating effectiveness in this category could range from; working within the constraints of a small budget or small team, through to handling the challenges of limited data or IT systems, in delivering meaningful insight.


  • Brain Research Trust with UK ChangesChristmas Appeal 2013 – Keeping in Touch
  • Shelter – Power Payroll Giving
  • UNICEF UK with Tangible – Target Audience & Product Profiling
  • WWF-UK – The ‘Big Supporter Document’


Team of the Year

This award is for a team of highly motivated and professional individuals who have worked well in strong collaboration to deliver a highly regarded insight and analytics programme in their organisation. 


  • British Red Cross – Database Marketing and Analysis Team
  • Cancer Research UKConsumer Insight Team
  • Macmillan Cancer Support – Research and Insight Team
  • RSPB – Supporter Insight Team



Supplier of the Year

A marketing service provider or agency that helps the charity achieve exceptional results, time after time; known for adding value and display a combination of consistently delivering on their service promise whilst pioneering solutions that are creative and cost-effective.


  • Adroit Data and InsightNominated by Age UK
  • CACI – Nominated by RSPB
  • Qbase Data ServicesNominated by NSPCC
  • Wood for Trees – Nominated by Blue Cross



Rising Star

A special award for an outstanding individual in the early stages of their career. This person could be highly professional, an inspiration to others, committed to getting things done, able to effectively communicate complex analysis, willing to go that extra mile, or simply being a fantastic support or team player. 

  • Holly Bolter – Oxfam GB
  • Jack Harrold - Qbase Data Services
  • James Hill - NSPCC
  • Joe Taylor - RNIB
  • Martin Kemp – British Red Cross



Outstanding Contribution

A special award to recognise a person believed to stand above all others in their lifetime dedication to applying and advancing the application of insight and analytics in the fundraising sector.

  • WINNER to be announced on the night!



IOF National Awards – Best Use of Insight

The winner of the IoF National Award for Best Use of Insight will be chosen from the Insight in Fundraising Awards winners.

The shortlist for the IoF National Award will be announced at the Insight in Fundraising Awards 2014 ceremony on 3rd June. 

The winner will be announced and presented at the IoF National Awards 2014 ceremony 7th July

For further information about the Insight in Fundraising Awards 2014 please contact either Jenny Turner, SIG Communications Lead on  or Kathy Allen, Event Manager on