WINNERS – Insight in Fundraising Awards 2014


PLUS Shortlist announced for IoF National Awards 2014 – Best Use of Insight

The third annual IoF Insight in Fundraising Awards took place on the 3rd  June, during a gala dinner at the Grand Connaught Rooms, London.  Charities and their data partners came together to celebrate excellence in insight driven fundraising.  Gold, Silver and Bronze awards were presented with Macmillan Cancer Support, UNICEF UK, Save the Children UK, Leukaemia & Lymphoma Research, Brain Research Trust, RSPB and Wood for Trees amongst those winning Gold Awards (full list below).

The IoF Insight in Fundraising Awards is an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG).  The awards reward best practice, innovation and the impact of harnessing data insight for great fundraising. This year’s event attracted a huge response with more than 50% more entries on 2013 and the ceremony was attended by 260 leading fundraisers and fundraising analysts.

Janet Snedden, chair of the IoF Insight SIG and CEO of analytics specialist, Metametrics, said, “The standard of entries was again extremely high this year, with strong competition for each category. The awards were very well deserved and we congratulate the winners who serve as an inspiration and guide to other charities looking to progress the use of supporter insight and analysis for improving fundraising performance. We are also pleased to partner again with the IoF’s National Awards, which will serve to promote the use of intelligent data-driven fundraising even further across the sector.”

At the ceremony, the shortlist was announced for the IoF National Awards 2014Best Use of Insight (full list below). The National Award celebrates and rewards the best examples of data insight in fundraising and the shortlist is made up of four Gold Award winners from the core discipline categories of the Insight in Fundraising Awards. The winner will be announced at the IoF’s National Awards 2014 on 7th July, the evening of the first day of National Convention 2014.


Classic Analysis

  • GOLD: Macmillan Cancer Support – World’s Biggest Coffee Morning
  • SILVER: Age UK – Automating Supporter Profiling
  • BRONZE:Oxfam – Email Maximum Frequency


  • GOLD: UNICEF UK – Children of Syria Christmas Appeal
  • SILVER: Canal & River Trust – Canal View
  • BRONZE:Oxfam – Donation Prompt Amount Testing

Research & Insight

  • GOLD: Macmillan Cancer Support – Priority Audience Research and Segmentation
  • SILVER: Cancer Research UK – Innovation and Optimisation of the Race for Life App
  • BRONZE:Remember a Charity – The legacy ‘nudge’ that could generate billions for charity

Predictive Analytics

  • GOLD: Save the Children UK – Production level deployment of targeting models across the entire fundraising DM portfolio
  • SILVER: Parkinson’s UK with Wood for Trees – A Predictive Model Adds to Warm Cash Income
  • BRONZE:British Red Cross – Forecasting Upgrade Weekly

Performance Reporting & Data Visualisation

  • GOLD: Leukaemia & Lymphoma Research – London Bikeathon Dashboard: Enhancing Evidence-based Decision Making
  • SILVER: British Red Cross – In House Reporting Suite
  • BRONZE: Blue Cross with Wood for Trees – MAST Provides a New Perspective on Campaign Response Analysis



  • GOLD: Save the Children UK – Philanthropy Prospecting and Development Analysis
  • SILVER: HOME Fundraising – Developing the benchmark for doorstep mystery shopping
  • BRONZE: RSPB – Segmentation Bridging

Insight on a Shoestring

  • GOLD: Brain Research Trust with UK Changes – Christmas Appeal 2013 – Keeping in Touch
  • SILVER: UNICEF UK with Tangible – Target Audience & Product Profiling
  • BRONZE:WWF-UK – The ‘Big Supporter Document’


Team of the Year

  • GOLD: RSPB – Supporter Insight Team
  • SILVER: Macmillan Cancer Support – Research and Insight Team
  • BRONZE:British Red Cross – Database Marketing and Analysis Team

Supplier of the Year

  • GOLD: Wood for Trees – Nominated by Blue Cross
  • SILVER: Adroit Data and Insight – Nominated by Age UK
  • BRONZE:CACI – Nominated by RSPB

 Rising Star

  • GOLD: Joe Taylor - RNIB
  • SILVER: Jack Harrold - Qbase Data Services
  • BRONZE: James Hill  – NSPCC

Outstanding Contribution

Joint winners:

  • John Sauvé-Rodd – founder of Datapreneurs
  • Nigel Magson – founder of  Adroit Data and Insight 


Special Recognition Awards

– where the judges felt entries deserved special recognition despite not being a winner of the category they entered:

  • Macmillan Cancer Support – Regional Headroom Analysis
  • RNIB – Changing the Landscape of Investment in Fundraising


IoF National Awards 2014 – Best Use of Insight



o   Leukaemia & Lymphoma Research – London Bikeathon Dashboard

o   Macmillan Cancer Support – Priority Audience Research and Segmentation

o   Save the Children – Philanthropy Prospecting and Development Analysis

o   UNICEF UK – Children of Syria Christmas Appeal