The Insight in Fundraising Awards 2018 Winners Announced!





The seventh IoF Insight in Fundraising Awards were celebrated at the Royal Institute of British Architects in London last night (20 June) with charities and suppliers recognised for their excellent use of data and insight in fundraising. This year saw an extremely high standard of entries across all categories from charities both large and small, and particularly fierce competition in the Best Use of Insight to Improve your Donor Experience category, which was new for 2018.

It’s been an eventful 12 months for data analytics, particularly with the implementation of the GDPR, but behind all of that, in fundraising we continue to do what we’ve always done, which is to strive to make fundraising better by increasing our understanding of donors and their preferences, to get closer to that goal of making the right ask at the right time for the right cause,” comments Nick Mason, Chair of the IoF Insight in Fundraising SIG and founder of UpliftingData.

“This year’s awards shine a spotlight on a variety of cases where both innovative approaches and polished examples of well-tested techniques are continuing to make fundraising go further. They also showcase the talented people making that happen. While the media awakens to the power of data for good and bad, we should be very proud of what we in fundraising have already achieved.”

Insight in Fundraising Awards: 2018 Winners

Best Use of Data and Analysis in Digital Fundraising

Winner: Cats Protection with DTV and JAA Media – Cats Protection Digital Weekly Lottery

Highly Commended: Oxfam GB – My Oxfam App


Best Use of Insight to Improve your Donor Experience

Winner: Oxfam GB – Supporter Survey

Highly Commended: Alzheimer’s Society with John Grain Associates – Secret Giver Insights


Most Powerful Use of Insight in One-to-One Fundraising

Winner: Children’s Society with Wood for Trees – A Different Approach to Lifetime Value: Applying it to Non-IG Audiences


Most Powerful Insight Using Data Analysis

Winner: Unicef with Open and 2CV – Permissions Campaign

Highly Commended: Alzheimer’s Society – Optimising Event Locations in Memory Walk


Most Powerful Insight Using Research        

Winner: British Heart Foundation with Wood for Trees, Critical Research and Roger Lawson Consulting – Developing a major strategic segmentation to refresh BHF’s communications strategy, through a multi-agency approach

Highly Commended: Cats Protection with DMS – Cat Guardian Growth Plan


Most Powerful Use of Insight in Mass Fundraising

Winner: Alzheimer’s Society – Cupcake Day 2017: how in one year to triple the dough

Highly Commended: Prostate Cancer UK – Value Exchange Programme


Rising Star

Winner: Myuran Kuhachandran, Parkinson’s UK

Highly Commended: Kate Whiffen, Opinium with Plan International UK


Team of the Year

Winner: Alzheimer’s Society – Customer Service and Insight

Highly Commended: British Heart Foundation – Customer Insight and Analysis


Supplier of the Year

Winner: Wood for Trees

Highly Commended: Qbase


Outstanding Contribution

The Outstanding Contribution Award was given to Clara Avery, Director of Evidence & Insight – Macmillan Cancer Research 

The judges stated: “Macmillan has been one of the great success stories in charity fundraising over the last few decades, and for most of that time, Clara has been at the heart of its success. In a sector where often people move around different charities, her calm and evidence driven leadership has helped steer Macmillan through considerable growth, winning awards and plaudits along the way.

“For many people in fundraising, data is still an inaccessible place where magic happens. Throughout her career, Clara has helped demystify that magic and make sure that the foundations are properly understood. Building on those foundations has brought about spectacular results – for example taking techniques normally reserved to direct marketing, and applying them to the Macmillan Coffee Morning.

“With a huge commitment to developing analysts, Clara has a great record of supporting teams, and sharing skills across the sector whether it be through presenting at conferences or less visibly mentoring people – she has a quiet reputation for always having the time to respond to a request for help, even when there’s nothing in it for her. She’s an inspiration to those around her, and continues to bring fundraising and data driven research closer together.”

Also on the night, the shortlist was announced for the IoF National Awards 2018 – Best Use of Insight. This National Award celebrates and rewards the best examples of data insight in fundraising and the shortlist is made up of five award winners from the ‘core discipline’ categories of the Insight in Fundraising Awards. The winner will be announced at the Awards, which will be held during the Institute of Fundraising’s National Convention on Monday 2nd July 2018.

IoF National Awards 2018 – Best Use of Insight Category


Unicef with Open and 2CV

Entry: Permissions Campaign 

Alzheimer’s Society

Entry: Cupcake Day: How in one year to triple the dough

Oxfam GB

Entry: Supporter Survey

BHF with Critical Research, and Roger Lawson Consulting

Entry: Developing a Major Strategic Segmentation to Refresh BHF’s Communications Strategy, through a Multi-Agency Approach

Children’s Society 

Entry: A Different Approach to Lifetime Value: Applying it to Non-IG Audiences