The Institute of Fundraising INSIGHT Special Interest Group is dedicated to furthering the knowledge of analysts and all those who are tasked with engaging with generating INSIGHT and analysis throughout the Charitable sector.  The group believes in the importance of turning information held internally or externally into insight that informs and affects fundraising, communication and other areas impacting on not for profit organizations.  We believe that effective analysis and insight into supporters is critical to good fundraising and responsible management of charitable resources.

We are concerned with the techniques and process of interpreting and applying these techniques to information and data available, with the primary aim of providing INSIGHT for the benefit of the organization concerned.


The group is keen to promote the level of understanding and education in the sector generally about ‘analysis’ and the impact of ‘data strategy’ on fundraising performance.  So the group provides a forum where knowledge and information can be shared amongst it’s peers, both at events, through networking and through this website.

We do this through our membership base and an active committee, comprising analysts working in the sector at a range of organizations, including those servicing the sector.


We are providing a growing resource of information on the techniques, developments, software and skills that are being applied, and aiming to improve standards in the skills and knowledge of those working in this area.


The group plans and executes a number of events, providing an excellent forum to discuss and meet analysts working in the sector and learn.  We aim to provide a mixed type of events over a range of relevant and topical areas – from classical analytic techniques, to on-line analytics to fundraising specific Excel techniques.

We do all this by regularly soliciting feedback from our growing membership.

Together we believe that we can take Analysis in Fundraising forward in both expertise and by raising awareness of its importance up the Fundraising agenda.

For more information on events either click through to the events enquiry page or email insight.sig@gmail.com

For general enquiries either click through to the enquiries page or email  insight.sig@gmail.com

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