Nigel Magson, Chairman
Nigel has over 20 years experience in the data services industry, developing innovative approaches to systems, data management and insight thinking. He co-founded the Insight SIG under the auspices of the IOF in 2006. He is a Fellow of both the Institute of Direct Marketing and the Chartered institute of Marketing.
He founded Tangible Data (formerly Talking Numbers) in 1996. Prior to founding Tangible Data, Nigel spent over 10 years working for British Gas. Here he project managed the development of different marketing databases, which were used for direct marketing, business planning and modelling.
Steven Dodds, Vice Chair
Steven has 14 years in direct marketing & fundraising gained at leading agencies in both the UK and Australia. He has a particular interest in understanding the impact of the changing economic, political and social environment on the fundraising industry and has undertaken a number of research studies on this subject. As a Senior Planner at DMS Steven works with a number of leading not-for-profit organisations across a variety of sectors.
Treasurer: VACANCY. If you are intersted in this role please contact Nigel at nmagson@tangibledata.co.uk
Kirsty Neal, Membership Secretary
Kirsty is the Donor Marketing Analyst for Breakthrough Breast Cancer, where for the past two years she has worked primarily with the Direct Marketing and Legacies teams to grow income from individual supporters. She also works on projects across the fundraising department to develop supporter journeys, benchmarking, reporting and to generally improve insight into Breakthrough’s supporters.
Prior to Breakthrough, Kirsty worked most recently as the Database Marketing Analyst at the World Society for the Protection of Animals (WSPA), where during her three years at the charity, they were able to more than double the number of direct debit donors, largely through the development of new online recruitment channels. Kirsty also developed strategies for better segmentation and targeting for cash appeals and raffles, including the successful reactivation of deeply lapsed donors
Bertie Bosredon, Digital Champion
Bertie is Head of New Media at Breast Cancer Care, the UK’s leading provider of information, practical assistance and emotional support for anyone affected by breast cancer.
He has set up a New Media department operating as full service digital agency and implemented an innovative strategy placing the cause and the community at the centre of the website.
Within 12 months, contributions to the discussion forums increased by 300% with over 16,000 posts/month and online income doubled.
Bertie is in charge of web for the Insight group at the Institute of Fundraising.
Prior to Breast Cancer Care, Bertie was Online manager at the British Heart Foundation. During his 5 years at the BHF, he set up the BHF Online team and helped increase web traffic and raise the donation income from £20,000 in 2001 to £1.5 million in 2006.
Bertie is originally from France where he set up Comète Multimédia, the first web agency, in Dijon in 1996 before moving to London to join ECeurope, a B2B start-up, in 1999 as Creative Director and Website manager. Outside his work for Breast Cancer Care, Bertie is a freelance photographer whose photos have been published in Vogue Italy, Real Living Australia, Milk, NME etc.
Bob Francis, Communications
Bob Francis has worked in data for over 10 years, both managing teams to deliver data insights and most recently as a Data Planner for Cancer Research UK
Ruth Smyth, Classic Co-champion
Ruth Smyth has been at the RSPB for 4 years and currently manages the Marketing Analysis team who are responsible for the targeting and analysis of campaigns and helping the RSPB understand the many ways in which people support the charity. Ruth has been involved in the RSPB’s analysis project since its early days, and as a member of the current project board, she is very excited now it is making a real difference to the RSPB’s understanding of supporters. Prior to working at the RSPB, Ruth spent 3 years at Boots Plc on their graduate scheme, which included a stint in the Advantage Card Team, and a year in Strategy working on the 5-year plan for the company.
Julian Young, Classic Co-champion
Julian is a marketing analyst with the Royal Society for the Protection of Birds. His professional interests lie in income forecasting and modelling, recruitment analysis, mapping, mailing design and coding.
Before the RSPB he spent a dozen years as a lecturer in marketing getting a lot of satisfaction from helping student marketers to understand and appreciate the quantitative skills needed for a successful career as well as marketing strategy, planning and control.
As you might expect of an RSPB employee he’s a bit of a birdwatcher as well as playing double bass in a roots Americana band.
Raj Khera, Venues
Having completed a Masters in Mass Communications Raj joined Alzheimer’s Society in 2007 as Fundraising Researcher looking after prospect research and major donor communications. In 2008 this developed into her current role where she is responsible for fundraising research for the directorate. During this time, she has developed a research commissioning cycle, profiled donors and produced reports into the charity market to inform fundraising business planning.
She has also developed a researcher’s network which has successfully been running for the last 2 years, bringing researchers together from across the sector to debate and address issues affecting the function of research.
Stuart McCoy, Training Champion
Richard Portchmouth, Committee Member