Steven Dodds, Chairman
Steven has 15 years in direct marketing & fundraising gained at leading agencies in both the UK and Australia. He has a particular interest in understanding the impact of the changing economic, political and social environment on the fundraising industry and has undertaken a number of research studies on this subject. Previously Head of Planning at DMS, Steven worked with a number of leading not-for-profit organisations across a variety of sectors. He recently co-founded {united} where he is Planning Partner. {united} is the UK’s first communications agency built for ‘belief-driven’ brands – not-for-profit and commercial organisations driven by a desire to make a positive difference. {united} are currently working with a number of charities and ethical businesses.
Stuart McCoy, Vice Chair
Stuart has worked on data strategy, planning and analysis projects for over 20 UK charities in the last 4 years and also provides regular, low-cost training in the areas of data and fundraising.
Kirsty Neal, Membership Secretary
Kirsty is the Donor Marketing Analyst for Breakthrough Breast Cancer, where for the past two years she has worked primarily with the Direct Marketing and Legacies teams to grow income from individual supporters. She also works on projects across the fundraising department to develop supporter journeys, benchmarking, reporting and to generally improve insight into Breakthrough’s supporters. Prior to Breakthrough, Kirsty worked most recently as the Database Marketing Analyst at the World Society for the Protection of Animals (WSPA), where during her three years at the charity, they were able to more than double the number of direct debit donors, largely through the development of new online recruitment channels. Kirsty also developed strategies for better segmentation and targeting for cash appeals and raffles, including the successful reactivation of deeply lapsed donors
Anne Carter, Treasurer
Anne is an experienced analyst having found her love of gaining insights through statistics whilst studying for a degree in Social Policy and Psychology at London School of Economics. After beginning her career in the publishing and utilities industries, she moved to the charity sector in 2005. Since then she has worked at many household-name charities such as ActionAid, Barnardo’s and Cancer Research UK. http://www.linkedin.com/pub/anne-carter/a/985/456
Bob Francis, Communications
Bob Francis has worked in data for over 10 years, both managing teams to deliver data insights and most recently as a Data Planner for Cancer Research UK
Liz Cook, Committee Support
Liz is a communications professional with experience in marketing campaigns project management and copywriting in the public and charity sector including the Environment Agency, RSPCA and London Fire Brigade. She is currently providing freelance support to the group with communications to members and event organisation.
Ruth Smyth, Classic Co-champion
Ruth Smyth has been at the RSPB for 4 years and currently manages the Marketing Analysis team who are responsible for the targeting and analysis of campaigns and helping the RSPB understand the many ways in which people support the charity. Ruth has been involved in the RSPB’s analysis project since its early days, and as a member of the current project board, she is very excited now it is making a real difference to the RSPB’s understanding of supporters. Prior to working at the RSPB, Ruth spent 3 years at Boots Plc on their graduate scheme, which included a stint in the Advantage Card Team, and a year in Strategy working on the 5-year plan for the company.
Julian Young, Classic Co-champion
Julian is a marketing analyst with the Royal Society for the Protection of Birds. His professional interests lie in income forecasting and modelling, recruitment analysis, mapping, mailing design and coding. Before the RSPB he spent a dozen years as a lecturer in marketing getting a lot of satisfaction from helping student marketers to understand and appreciate the quantitative skills needed for a successful career as well as marketing strategy, planning and control. As you might expect of an RSPB employee he’s a bit of a birdwatcher as well as playing double bass in a roots Americana band.
Janet Snedden, Communications and Events
Janet is a founding partner of Metametrics, a specialist marketing analytics agency that provides clear, actionable and inspiring market and customer insight that creates competitive advantage for clients. Her understanding of a wide range of disciplines has been invaluable in leading and motivating internal and external teams pioneering 1-to-1 marketing initiatives successfully.http://uk.linkedin.com/in/janetsnedden
Paul Seabrook, Research
A results driven marketer who founded Marketing Research Agency fast.MAP 5 years ago. Primarily helping clients from a broad range of sectors pre-test marketing communications / propositions / pricing all to drive an increase in ROI.
James Hill, Online Presence and Training
I have worked on campaign selections and analysis for direct marketing teams at Barnardos and the NSPCC. In my current role I am also developing knowledge of financial reporting and prediction.
Stephen Newberry, Online Presence
David Cole, Laurence Beale, Sabrina Droom, Lee Gisbourne & Steve White, Members