We have a packed schedule this year for our Annual Conference, focusing on some of the biggest challenges facing fundraisers today: legislation changes, new restrictions to data usage, and fast-moving technology.
With the theme of ‘Insight in a Rapidly Changing World’, the day offers an unparalleled opportunity to learn from charity and commercial sector leaders, not only how to use data and insight to stay on top of the major changes brought about by the past 18 months, but how to lead and succeed in your insight driven fundraising.
There will be three streams of sessions, Classic Nuts & Bolts, Strategic/Operational and Q&A. Topped off with some exciting Plenary sessions it is a full schedule!
Jim Baggett – Chair: Introduction to the day
Tariq Ezzibdeh & Vanessa Mais – Barclays: Generating Value out of Data for Charities (Hackathon)
Duncan Locke – England Rugby: Analysis in Elite Sport – The use of data to understand and improve performance
Payal Jain – DT1 Consulting: Unleashing your potential in Analytics in both good & challenging times
CLASSIC NUTS & BOLTS STREAM 1
Grant Hecht – Marketing Metrix: Salvation Army Econometrics Model Case Study
David Dipple & Ross Swain – Adroit: It’s not Time Series! – An alternative look at time based analysis
Stu McCoy – DM Insight: Rething our Models, or ‘How Not to Kill Anyone with Logistic Regression’
Cristina Gil-Sevilla & Rob Green – RNIB: Move to a Segment of One – Next best Action
Matt Champion & Andrew Lockett – British Red Cross & Wood for Trees: Response Uplift Modelling – Optimising prompt amounts through behavioural analysis (Award Winners)
STRATEGIC/OPERATIONAL STREAM 2
Richard Dixon & Jon Kelly – Concern Worldwide & Wood for Trees: Who is Your Audience?
Clare Bamberger – Insight-Ful: Using Insight to Inspire a Creative Campaign to Increase the Number of Legacy Prospects and Pledgers
CRUK: Attitude to Gratitude – Semiotic Study (Award Winners)
Bob Francis – NSPCC
Lee Gisbourne – Qbase: Incorporating On-line Data Into Fundraising Insight
Q&A STREAM 3
DATA PERMISSIONS & LEGISLATION:
PANEL: Tim Willett – RNLI, Richard Marbrow – ICO, James Culling – Parkinsons
CAN INSIGHT SAVE TELEMARKING & FACE TO FACE CHANNELS?
PANEL: Elaine Lee – RBL, Charlie Hulme – The Donor Voice, Sam Butler – St John’s Ambulance
PANEL: Roger Lawson, Steven Dodds – Harvest, David Cole – FastMAP, Richard Spencer – Commission for Donor Experience