Anthony Nolan are looking for a Supporter Insight Manager

Supporter Insight ManagerSignature image

Contract: Permanent

Salary: £38,000 – £42,000

Location: Hampstead (will consider WFH)

Closing Date: 26th January 2020


As a manager in the Supporter Operations Department, you will play a pivotal role in supporting the delivery of Anthony Nolan’s Engagement Strategy. You will lead and champion our goal to become even more data and insight driven in the way we engage with supporters. You will work closely with peers in the Supporter Operations Department and across the Engagement Division to ensure that we are using data and analysis to draw actionable insight that will inform future activities. In order to do so you will make use of best in class technologies, such as Alteryx and Tableau online. Your communication and negotiation skills will help to ensure that insights are taken forward and are shared across the organisation at all levels. With your extensive statistical modelling skills, the strategic insights you produce will help support Anthony Nolan’s ambitious goals to build deeper relationships with existing supporters and will help to identify opportunities to recruit new supporters. This role will work collaboratively with data and insight specialists across the organisation to maximise the strategic application of all our supporter data. Through detailed analysis of our audiences, you will establish a suite of metrics against which to measure the effectiveness of our supporter engagement activities and to quantify improvements delivered by the Supporter Operations Department. Drawing on your strong statistical analysis skills, you will lead on development of segmentation models to ensure supporters receive the best mix of communications that optimise their level of engagement across the many ways they might want to support. You will manage the submission of briefs for insight from teams across the organisation and be responsible for the production, delivery and communication of any associated work, where necessary working with the Supporter Data Analyst or external suppliers to achieve best in class reporting, analysis and insights to help shape the work of the charity. Flexible or part-time applicants would be considered provided they meet the other requirements of the role.


These include but are not limited to:

  1. Leading on the production, communication and dissemination of strategic insights and recommendations to shape tactics and strategy which improve overall supporter engagement.
  1. Where necessary working with external suppliers to deliver, reporting, analysis and Insight across both quantitative and qualitative data.
  1. Lead on the development of measures that demonstrate progress against targets and strategic goals.
  1. Support relevant projects by inputting into their development ensuring the correct targets are set, that decisions are insight driven and support with reporting against outcomes.
  1. Use analytical methods to forecast future trends of Anthony Nolan activities, supporter volumes, communication opt-in/out consent, register recruitment, and income.
  1. Use analysis and insight to identify opportunities for growth and exploration of new activities and audiences
  1. Work closely with Supporter Experience and Innovation Function to support decision making around test activities.
  1. Collaboration, Management and Leadership
  2. Play a role in the leadership of the Supporter Operations Department.
  3. Monitor and manage the workload of the Insight Function ensuring Supporter Insight Manager visibility of progress against ongoing work with relevant key stakeholders
  1. Managing the work and output of the Supporter Data Analyst, providing them with support and development that will help them grow in their role to the benefit of Anthony Nolan.
  1. Ensure insights and outcomes are communicated effectively across the organisation with relevant key stakeholders.
  1. Maintain an understanding of the broader charity sector and external factors that will impact on the activities of Anthony Nolan.
  1. Maintain a record of reporting, analysis and insights work completed and the outcomes in order to support knowledge management and information retention.
  1. Represent Anthony Nolan at relevant external events in order to monitor external trends and activities and to build the profile of the charity.

For more information and how to apply CLICK HERE