All posts by Adele Baxter

Annual Conference: presentations available to download

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Some 200 delegates attended our sell-out November Conference at Amnesty International in London in November. 

A reminder of the full programme is here: Insight in Fundraising Programme 27.11.2014 

Click here to go to the Resources section where you can download the conference presentations:

Presentations from the Insight SIG Summer Conference now available to download!

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The Insight in Fundraising Conference 2014 held on Friday 11th July at the RNLI, Poole was a fantastic success! Many thanks to all of you that came out to Poole and enjoyed the wonderful location as well as the extremely interesting talks and sessions. 

A massive thank you to the fantastic speakers and Committee, we couldn’t do it without you.

Full programme with session synopsis:Insight SIG Summer Conference Full Programme

Download the presentations:

SIG supporter tracker insights part 1

David Cole, Managing Director, fast.MAP

How is the rise in mobile impacting fundraising

Amanda Neylon, Head of Digital, Macmillan Cancer Support

The secret to email marketing- Send more email

Dela Quist, CEO, Alchemy Worx

Using econometric modelling to allocate the impact of the fully integrated media mix for RSPB’s ground-breaking Giving Nature a Home campaign

Sam Watts, Director of Analytics, MetaMetrics & Sean Perkins, Supporter Insight Manager, RSPB

SIG supporter tracker insights part 2

David Cole, Managing Director, fast.MAP

The changing face of face-to-face

Martin Jervis, Chief Operating Officer, Fundraising Officer

Don’t mention the c word

Darren Fleetwood, Senior Research Executive, Oxfam

SaveWave- What happens if you ask the public to donate their social media accounts.pptx

Luke Williams, Social Media Innovation Officer & Sarah Marsh, Producting Marketing Manager both at RNLI

Advertise your job vacancy with the IOF Insight SIG

The Institute of Fundraising Insight Special Interest Group gives charities and organisations the opportunity to advertise relevant vacancies to our contact list and Linked In group for a small fee.  Our email list has many of the UK charity sector’s most committed Insight and Analysis professionals.  The full advert will also be posted on the Insight SIG website and a link posted on the Insight SIG Twitter page.

Members will be interested in analysis, research and campaign selections oriented roles but it is generally up to you to decide whether you wish to advertise with us (we do however reserve the right to refuse jobs if they are too far removed from our members’ interests – this is in your interest as well as ours)

Advertising a job through our service includes:

1.    An advert in our weekly jobs round-up email (576 member base( issued Mondays)

This will include your organisations logo, a 50 word summary provided by you and a link to the full advert on the Insight SIG website.

2.    A full job advert on the Insight SIG website, see the page here: 

3.    The job advertised on the Insight SIG LinkedIn group (460 member base)

 4.    A headline and link to the full job advert posted on Twitter (400 followers)


Charity price: £100 (+VAT)

Charity suppliers: £175 (+VAT)

Recruitment agencies: £250 (+VAT)

To advertise with us please download the form below and email it to along with a high res jpeg of your organisation’s logo.

Please note that in order to guarantee that your advert will be included in the weekly Monday email, the completed form must be received by email by close of play Thursday. If adverts are received on Friday, we will do our best but cannot guarantee it will be included in the next job advertising email.

Detailed Terms and Conditions are available to download below, it is advised that you read them carefully.

We wish you luck in acquiring the best possible candidate for the job!

Download the job advertising form: Job Advertising From (Word doc)

Download the terms and conditions: Terms and Conditions for job advertising with the Insight SIG

Presentations from The Ideas Lab conference available now!

Our 2013 Insight SIG annual conference saw a magnificent line-up of speakers, from practitioner case studies from Cancer Research UK, RSPB, UNICEF UK and The British Red Cross, to leading edge thinking from Decode author Phil Barden, Lucy Gower and nfpSynergy founder Joe Saxton.  The Guardian’s digital team galvanised the audience to create compelling data visualisations, while The Cabinet Office showed how behavioural insights can improve results. 

Our own SIG primary research – kindly conducted by fast.MAP – showed that insight is increasingly making a difference to fundraising success. So we can be proud the group is effective in sharing best practice, training and inspiring a wide audience.

The conference was supported by CACI and run by our committee of volunteers.  I thank them all for their contribution to making this event such a success. Buzzing with new ideas and lots to talk about, our drinks reception was a great opportunity for networking and making new friends.

All in all, a very enjoyable and highly valued event – one leading figure said it was “the best IOF conference ever attended”.

Janet Snedden, chair Insight SIG

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1. 13 terrifying trends that are changing the face of charities

Joe Saxton, Founder nfpSynergy
The charity sector is changing around us. Remorselessly. Relentlessly. While we sleep. And at weekends too. And yet most charities go on behaving as if tomorrow is just another day. This session will look at 13 key trends from socio-economics and demographics, from technology, from fundraising, from governance, from management and from the kitchen. How should charities respond? What will the winners and losers look like in this brave new world.

2. You can’t do good innovation without Insight

Lucy Gower, Innovation Director Clayton Burnett
The critical role of insight in supporting innovation and practical techniques to generate ideas from your insight to transform your business.

3a. How CACI and RSPB used segmentation to deliver a supporter-focused communication programme

Anton Ivankiv, Marketing Planner RSPB & Richard Tomlinson, Director of Analysis CACI
The RSPB recognises that in order to achieve ambitious growth targets, it will need to work in the future with a wider range of people and engage new audiences, beyond the traditional profile of their supporters. This presentation will describe how RSPB and CACI worked in partnership to further develop their audience segmentation, and provide actionable and rich insight to identify new target groups, develop advertising and a new communication strategy.

3b. Developing a digital dashboard

Dan Prebble, Digital Analyst UNICEF UK
Insight in Fundraising 2013 Award winner UNICEF UK will be talking about the development process of their digital dashboard. The talk will focus on what UNICEF UK learned whilst developing the dashboard.
Judges comments: “This is a brilliant dashboard that is truly useful, tailored to the organisation, and which provides management information to keep digital front of mind at the charity. This is a great example of a success story that enables fundraisers to look at data in real time for meaningful information, with great potential for insight.”

4b Real-time targeted campaign evaluation

Dr Sean Perkins, Supporter Insight Manager RSPB & Gavin Ellison, Research Director Public services and NfP YouGov

The RSPB recently launched its first major TV advertising campaign for many years: ‘Giving Nature a Home’. It was important to evaluate and communicate the effectiveness of the campaign quickly and accurately, to help assess its effectiveness and plan future waves. Working with YouGov’s ADMARC approach we could check what people felt about the advert against their TV viewing habits, matched with our media plan data. The results demonstrated shifts in deep lying brand characteristics such as alignment with the cause and allowed us to measure effectiveness by type of advert and media planning choices.   Examining this insight alongside campaign response and a daily dashboard of brand receptions helped identify the key drivers of campaign success.

5. Insight-led Innovation at Cancer Research UK- A Case Study

Jenny Lindsay, Head of Insight Cancer Research UK
Dryathlon® 2013 was a huge success: thousands of supporters amassed over £4million in income – and this was just a pilot. But where did all begin? This session will reveal the key insights that helped to shape this successful fundraising campaign, demonstrating the value of a truly insight-led innovation process.

6a Macmillan love Insight. pdf

Clara Avery, Head of Research & Insight Macmillan Cancer SupportMacmillan

A look at how we radically changed our approach to creating and using insight at Macmillan in order to drive fundraising performance, featuring a review of our structure and recent case studies to illustrate how things are working today.

6b. Data Visualisation using Tableau

Jonathan Moxham, Database Marketing Manager & Sophie Reynolds, Senior Data Analyst British Red Cross
This talk will outline the five top tips that the British Red Cross refer to when approaching and delivering visual analysis using tableau or other visual analysis tools. Come along to find out how you might be able to improve both what you deliver as well as the steps involved in getting there.

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7a Data, Story, Chart, Design, How to tell effective visual stories

Adam Frost, Data Visualisation Manager and Tobias Sturt, Head of Creative The Guardian’s Digital Agency

Data visualisation has the ability to turn an uninspiring spreadsheet into a beautiful infographic, interactive or animation. But what’s involved? And what does good data visualisation look like? The Guardian Digital Agency will share some of their experiences in creating compelling visual stories for a wide range of audiences.

7b. An intelligent approach to acquisition

Ben Carter, Head of Charity Development Response One
Response One, winners of the Insight in Fundraising 2013 “Supplier of the year Award” for their entry with Battersea Dogs and Cats Home, will be sharing some of their innovative approaches to planning which places data and insight at the heart of decision-making.

8. Rethink the rules of mail and new opportunities for fundraisers

Jonathan Harman, Managing Director Market Reach
Jonathan Harman is Managing Director of MarketReach, Royal Mail’s business that helps Mail users and their agencies to get better results from their use of Mail. He will present some recent research findings about how mail and email can be planned together for optimal results, outline the research MarketReach will publish in the coming months and discuss the new opportunities for fundraisers that could be enabled by barcoded mail.

9. What we can learn from decision science and applications for charities

Phil Barden, author of “Decoded. The science behind why we buy.”
Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say” mused David Ogilvy several decades ago. Science knows more about behaviour than the marketing and advertising industries have ever used. Advances in ‘decision science’, the combination of neuroscience, behavioural economics, cognitive and social psychology can help to unlock the motivators of behaviour and how to make our initiatives more efficient and effective.

10. Pre Conference Survey 2013 results

David Cole, Managing Director fast.MAP

Many thanks to fast.MAP for conducting the pre conference survey

 Thanks again to our headline sponsor


CACI help organisations drive more business value, by delivering an Integrated Customer Experience.  Our capabilities include consumer insight and analysis, digital campaigning, website design and build, technology integration, hosted and managed database services.   We work with more than 300 consumer-facing businesses, delivering customer and insight-led solutions that improve consumer engagement and commercial value – with data and digital at the heart of everything we do.

Insight in Fundraising Conference- Download the programme now!

A full day conference, packed with the very latest innovative, inspiring and practical ideas to help you unlock the full value of your analytics and insight to drive fundraising success.

Thursday 21st November

Amnesty International, London

09:15- 19:30 (17:30-19:30 complimentary drinks)

Insight in Fundraising 2013 Conference- final programme DOWNLOAD NOW!

Presentations now available from “Age Matters!” September networking event

1. Talking age, Talking Generations- John Whitehead

Winner of the Outstanding Contribution Award at the Insight SIG Awards, John Whitehead makes the case for age being the most important single dimension you can append to your database.

2. Does Age Matter- Lee Gisbourne, RNLI

How and why the RNLI have placed age at the centre of fundraising with examples of its use in product development, marketing planning and campaign execution.