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New Insight in Fundraising Training Course Details

Insight in Fundraising group aims to improve the knowledge of analysts and all those engaged in generating insight and analysis throughout the charitable sector.

We are pleased to announce new dates for our winter training courses.

Two are led by Stuart McCoy (DM Insight) and four by Julie Pitt (Plug the Gap)

Please contact Stuart or Julie direct to book a place on any of the courses listed; their details are labelled clearly within the brochure.

Please find the brochure here: IoF Insight Training 21-09-2011

The analyst’s greatest hits…. and how you can increase your impact

IOF Insight in Fundraising SIG Annual Conference (Rich text format attachment for circulation)

Tuesday 29th November 2011

Registration opens: 0930 am, conference starts 10am, ends 4.30pm
Venue: Amnesty International UK, Shoreditch, centralLondon

This year’s conference has a simple but compelling theme; a showcase of the strongest case studies we can find to demonstrate how analysis and insight has made a positive impact atBritain’s biggest charities.

Whether you work for a large or small fundraising organisation, these case studies will underline the power of analysis and show how you can increase the impact of insight.

Covering analysis techniques, insight resources and, most importantly, how insight was actually used to influence the bottom line, we’re confident every attendee will leave better equipped to make the same differences themselves.

Sessions include:

  • How the RSPB’s insight-driven strategic review is helping to push the whole organisation forward
  • The role classic analysis has played in opening new market segments for RNLI
  • Other big charity speakers to be announced

We’re continuing to use the excellent and well-located facilities at AmnestyUKbut will be simplifying the event layout and agenda to accommodate more attendees – for those that have been before that also means no traipsing up and down stairs between sessions!

Prices including all refreshments and lunch are:

  • IOF member               £70
  • Non-IOF member      £90
  • Supplier                      £150

Note:  We are teaming up with the Small Charities Coalition to offer seven free places to their members (charities with annual income under £1m).  Look out for details in their newsletter coming out at the end of September.    If you are not already a member you can sign up at

Go to  to book your place and make sure you’re there!

For queries please contact Liz Cook, email or telephone 0782 57 57 209

Warm regards 

The Insight in Fundraising SIG committee

Are You Measuring Lifetime Value Accurately?

Networking event: Measuring lifetime value, Tuesday 27th September, Devonshire Arms, Piccadilly, Central London.

Getting a truly accurate measure of life time value is a goal for many analysts but of course it isn’t easy.  Modeling behaviour into the future and the differing nature of recruitment channels make it tricky to create meaningful comparisons.

How can an analyst address these issues and serve up the robust numbers needed to base decisions on?

John Whitehead (Supporter Planning and Insight Manager at WaterAid) and Nigel Magson (Data Consultant) will share their views and experience.

Just as importantly, there will be plenty of time for attendees to discuss this topic and indeed any other during the evening, helped by the informal venue, light snacks and a drink or two.

Please book ahead as numbers are limited to 40 at the Devonshire Arms,Denman Street, two minutes fromPiccadilly Circustube (same venue as our last event in June)

Tickets cost just £5 and can be booked here

Any queries please contact Liz Cook on

(0782 5757209)


About the speakers

John Whitehead is Supporter Planning and Insight Manager at WaterAid.  He has worked in the charity sector for over 15 years, having previously worked for both the National Trust and John Grooms (now Livability).

Before that he worked in commercial marketing and advertising, including time at Air Miles, Evans Hunt Scott, CACI and Saatchi & Saatchi.  He is a Founding Member and Fellow of the Institute of Direct Marketing and a Member of the Institute of Fundraising.   And he likes finding stories in numbers…

Nigel Magson has spent over 20 years in the data services industry. Along the way he’s become a Fellow of both the Institute of Direct Marketing and the Chartered Institute of Marketing. Because of his special interest in not-for-profit marketing, in 2006 he co-founded the Insight special interest group as part of the Institute of Fundraising, aiming to raise standards for analysts working within the Charities sector.

Before he set up Tangible Data in 1996, he spent 10 years working for British Gas, where he managed the development of marketing databases used for direct marketing, business planning and modelling.