All posts by Liz

CRUK wins Best Use of Insight in IoF National Awards 2013

Contratulations to Cancer Research UK who won the first National Award for Best Use of Insight to celebrate and reward the best examples of data insight in fundraising, drawn from the Insight in Fundraising Awards scheme

The National Award winner was revealed at the IoF’s National Awards 2013 on July 1st at the IoF National Convention in London.

Peter Lewis, Chief Executive of the Institute of Fundraising commented,

“The Insight in Fundraising Awards were introduced by the IoF Insight SIG only last year and we were impressed by the quantity and, more importantly, the quality of the nominations received. 

In recognition of this and Insight’s fundamental contribution to the sector, we’re very pleased to acknowledge success in this area at the IoF National Awards also.”

IoF National Award shortlist

Cancer Research UK (Dryathlon)

Comic Relief (Identifying Fundraising Hot-spots in SMS Phone Numbers)

RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)

UNICEF UK (Digital Analytics Dashboard)

Awards 2013

Awards 2013

Awards 2013

Awards 2013



Insight in Fundraising 2013 Award Winners!

  • Top charities awarded for data insight driven fundraising

The second annual Insight in Fundraising Awards took place last night, 11th June, at a gala dinner at the Hotel Russell in London.  Charities and their data insight partners came together to celebrate excellence in insight driven fundraising, with RNIB, UNICEF UK, Comic Relief, Cancer Research UK, and RNLI among those winning awards for their work (full list below).

 The Insight in Fundraising Awards, an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG), reward best practice and innovation in harnessing data and insight to improve fundraising performance in the charity sector. This year’s event attracted a huge response with twice as many entries as in 2012 and the ceremony was attended by nearly 200 leading fundraisers and fundraising analysts.

 Top prizes were awarded in the following categories: Classic Analysis, Digital, Innovation, and Research.  Awards were also presented for Team of the Year, Supplier of the Year, and Outstanding Contribution. This last award went to John Whitehead of WaterAid for his outstanding contribution to educating others in the industry and in developing the areas of lifetime value modelling and attrition analysis.

Click here for the Book of the Night celebrating all the winners: Insight in Fundraising 2013 Awards brochure

 Award Winners 

 Classic Analysis


RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)

Highly commended: 

British Red Cross

Alzheimer’s Society and Adroit Data and Insight




UNICEF UK (Digital Analytics Dashboard)

Highly commended

Meningitis Trust





Cancer Research UK (Dryathlon)

Highly Commended

League Against Cruel Sports & Other Ltd




Comic Relief, DataTalk & Streetwise Analytics (Identifying Fundraising Hot-spots in SMS Phone Numbers)

Highly Commended



 Team of the Year


RNLI (Insight & Performance Team)

Highly Commended



 Supplier of the Year


Response One (nominated by Battersea Dogs & Cats Home)

Highly Commended

Wood for Trees


 Outstanding Contribution

John Whitehead (WaterAid)

Janet Snedden, Chair of the IoF Insight SIG and Director of Metametrics said: “This second year of the Insight in Fundraising Awards has been another great success, rewarding some excellent examples of best practice and innovation in data insight. We are also delighted to announce our partnership with the IoF’s National Awards, which will serve to promote the use of intelligent data analysis even further across the fundraising sector.”

 Paul Seabrook, Awards Lead at the IoF Insight SIG and Director of fast.Map also commented: “The standard of entries was extremely high again this year, with fierce competition for each category. The awards were very well deserved so congratulations to all the winners who serve as an inspiration and guide to other charities looking to make better use of data driven insight.”



Awards 2013 Judging Panel

Many thanks to our judges for helping to choose the best of the best for the Insight in Fundraising Awards 2013  to be announced at our Gala Dinner on 11th June 2013

    1. Stuart McCoy, Charity Data Consultant, DM Insight
    2. Marie Sauvé-Rodd – Deputy Fundraising Director, Barnardo’s
    3. Michael Docherty, Head of Digital, Cancer Research UK
    4. John Moxham, Database Marketing Manager, British Red Cross
    5. James Spears – Head of Direct Marketing, CLIC Sargent
    6. John Whitehead – Supporter Planning & Insight Manager, WaterAid
    7. Paul Seabrook, Founder & Director, fast.MAP
    8. Jim Baggett – Founder & Managing Director, Wood For Trees
    9. John Urpeth, Founder of Boy on a Beach, Research Consultant
    10. Amanda Harris, Deputy Managing Director, Response One
    11. Antony Begley, Managing Editor, Database Marketing (Chair)



Networking Events – Presentations


Demystfying digital, media and social analytics

Presentations from our March 2013 networking event available  here: 2013-03_IoF_Insight_SamBertieV4

A topline look into the world of digital and media analysis, focusing on exploring the current landscape, including topics from simple Google Analytics through to more in-depth cross channel analysis such as paid, owned and earned analysis.

Bertie Bosrédon

Digital & Social Media expert Bertie has over 15 years experience in digital communications and has worked in the not-for-profit sector for 11 years. He set up the British Heart Foundation first online team and fundraising strategy, working on national campaigns before joining Breast Cancer Care, where he implemented innovative online services tools and an influential social media strategy.  Bertie helps organisations develop their digital presence, find the right tool and tactics to connect with their audience, increase income and engagement, and measure impact.

Sam Watts

Head of Marketing Analytics, Metametrics, Sam has over 8 years of media analysis experience, covering all channels both on and offline. In recent years Sam has concentrated on digital analysis, including both social and cookie based analysis. Sam has recently joined Metametrics, having previously been UK head of data and analysis at Starcom MediaVest Group, where he also led the global development of attribution modelling for SMG.

February 2013

Data Analytics – Powerful Insight into your Donors’ Giving Potential

Presentations available here:

PART1 MARCELLE – Insight in Fundraising 170213

PART2 STUART – IoF Insight SiG Data Analytics & Donor Potential

What are the smartest Individual Giving teams doing in the area of Mid and High-Value donor fundraising to make their data work harder and bring in significant net gains to the business?

Stuart McCoy – Data Strategy Consultant, DM Insight

Stuart has twelve years experience of data-led fundraising, gained at over thirty NfPs and agencies.  After seven enjoyable years as Help the Aged dedicated fundraising analyst, he set up DM Insight, a data strategy and analysis service specialising in the charity and not-for-profit sectors.

 Marcelle Jansen – WealthEngine

A data specialist, Marcelle worked in the Financial Industry for over 20 years commercialising financial information and applications ranging from historical and forecast data to portfolio risk models and corporate governance research.  She started with WealthEngine in October 2009 and manages WealthEngine’s UK office. 

Based in London, she provides client support to UK clients, providing solutions for sophisticated prospect research and analytics and supporting clients on WealthEngine’s tools to better reach their fundraising goals.

 April 2012

‘How to get ahead in analytics’ featured guest speakers Jonathan Moxham from British Red Cross and Damion Deansfrom Haigh Recruitment with lots of useful hints and tips on  how you can make the most of career opportunities in this sector and what experience and skills you need to move on.

Presentations from British Red Cross and Haigh Recruitment