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A colleague is putting together a list of comms planner software: “What we need in a nutshell is a tool that allows creating marketing plans, then building specific campaigns under these plans, recording of customer segments who will receive the mailings. We will want to perform some cross over analysis between campaigns.” Does anybody out [...] At the Insight conference last week, the after-lunch plenary spot was given to Huw Davis, who spoke on a subject close to my heart: data visualisation. Early references to the work of Edward Tufte and Stephen Few were an encouraging sign but, sadly, some technical gremlins led to a number of images from his presentation [...] |
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