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Insight SIG Awards

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Introducing the IoF Insight SIG Awards

After several years of successfully developing insight and analysis skills in the charity sector, the SIG is launching an awards scheme to recognise best practice and raise the profile of these increasingly important disciplines in driving fundraising performance.

Entries are now being invited for projects and initiatives in that charity sector that demonstrate the highly effective use of data, analysis and insight for the following categories:

  1. Driving Strategy
  2. Supporter Acquisition
  3. Supporter development and retention
  4. Innovation
  5. Team of the Year
  6. Supplier of the Year

Entry is free and individual submissions must reach us by 30th April 2012 for judging in May.  A prestigious awards ceremony will be held in June 2012.  Further details will be published on the SIG website as they become available.

Please support these inaugural awards – feedback from our members indicates that good case study material is much needed to help raise standards in the sector and inspire individuals to leverage data to improve fundraising results.   Winning will increase your profile, boost morale and prove to your organisation the value your team delivers.

We have designed the entry form so that it is not onerous to complete and whilst we need results information for judging, sensitive information may be marked as such and treat in the strictest confidence within the process.

If you have any queries please email us at liz@insightsig.org or contact Janet on 07740 285 101 or Liz Cook on 0782 57 57 209

We look forward to receiving your entries and wish you the best of luck!

 

Steven Dodds

Chairman

IoF Insight SIG

2011 Insight in Fundraising Conference presentations

Following the conference on 29/11/2011, the presentations are now available here.

Booze, Banter and Benchmarking – A Success!

On Thursday 9th June analysts from throughout the charity sector met up at the Devonshire Arms in Piccadilly to discuss the benefits and pitfalls of benchmarking, sip a pint and mingle.  Below you will find a description of the event:

“In a tight economic climate, getting external context for fundraising performance seems as important as ever.

But can benchmarking really bring practical, actionable benefits?”

Abi Savvides Head of Fundraising Planning and Information at Alzheimers Society, and Allan Freeman at Freestyle Marketing  shared their views and experience at the event and their insight and time was much appreciated.  Cheers!

There was also plenty of time before and after the talks for attendees to meet fellow Insight professionals and develop their networks; all over a beverage or more and with a light buffet.  Apart from some noisy equipment rattling behind the bar the event went off without a hitch and was well-attended.  We hope to see you at the next one!

New year, new you

Another year of uncertainty and change?  Whatever happens in 2011, you can never be too well-trained or well-connected.

2010 Conference presentations available

For those that made it, and those that didn’t, all the documents are available from our website http://insightsig.org/resources/november-2010-conference/ Please, fill your boots.

Training

The Insight Special Interest Group is very pleased to continue to offer high quality training at excellent prices, starting from £45.

Information on other training courses and Insight activity can be found on our website: http://insightsig.org/events/training/

Good luck in 2011.

All at the Insight SIG

Unleashing their inner analyst – Annual Conference Report

The INSIGHT SIGs 4th annual conference was held at Amnesty on 30th November.  Around a 100 members of the group attended and unleased their inner analyst participating with the panel & workshop sessions that spanned 8 diverse areas including:

Forecasting; Classic RFV, Attrition & LTVs; Data Enhancement; Creative Research; Web & Online Integration; Social Media tools;  Analysis Technology and Recruiting analysts

If you attended or would like to see what was talked about the present decks used to stimulate discussion have been posted up to the website www.insightsig.org.uk and they are free to all to access.

Delegates heard from panel members from a wide variety of organisations including Cancer Research UK, RSPB, Breakthrough, Amnesty International, PDSA, and JustGiving.  Feedback from the delegates rated the day highly with over two thirds rating the sessions and day as excellent/good.

Nigel Magson, INSIGHT Chair, commented that “It was great to see that the sector is enthusiastic and engaged with getting insights from data to improve fundraising and organisational performance.  The case studies show that the sector has really come a long way in the adoption of more sophisticated techniques and technology.  Analysts are not only the drivers of fundraising income across a range of areas, they are also custodians of organisational insights that are key to wider organisational strategic direction.”

Linkedin

The group continues to foster the wider community of analysts and those keen to develop insight, and announced it has launched a Linkedin group in addition to its website.   Please join the group and conversation…

Training

Training is vital to development and the group’s training programme launched this summer and led by Stuart McCoy and Julie Pitt has had excellent feedback.  Attendees have been improving their skills on campaign testing, excel and excel pivoting.  Forthcoming courses are planned for February – please contact Julie Pitt.

The Torch Hypothesis

Some of the delegates were bemused by Nigel’s use of a torch in his opening address and he has explained it below for all those who were not thinking quite as laterally before their first cup of coffee!

Sometimes analysts need to challenge received wisdoms.  The Chinese believe that “Many hands make light work” and we challenged that hypothesis in the conference room and found it wanting.  Many analysts hands did not make the torch work.  A set of batteries would have. It was a null hypothesis.

Analysis can be like that.  It can lead you down blind dark dark alleys. We can be pursuing something we know might fail.  But as analysts we are not disheartened, we don’t stop asking questions and challenging received wisdom. We have to have faith. One day the torch will come on.

Even a null answer gives us insights.  For instance, at the conference we can see that analysts are not afraid to ask questions, and if they have multiple questions they raise two hands.  (Thankfully they also use deodorant!)

Enough said.

Not for Profit Analysis Benchmarking 2010 Study

Through popular request from yourselves, we are pleased to initiate a benchmarking study to allow our membership understand the charity analysis landscape – how it is resourced, the tools and technology you use, and the areas of analysis you all engage in…..
This is your survey, requested by you, containing your questions and now hopefully completed by you!   Please take a moment of your time, it shouldn’t take you too long. All individual responses will be treated anonymously.   The deadline for the survey is 5pm on Tuesday 2nd November.  To complete the survey, please click through here http://www.ccb-research.com/1316Live/AutoWeb.asp
We will be making the result of the survey available to all, and giving a debrief at our forthcoming conference “Unleash your inner analyst” to be held at Amnesty on 30th November.  More details can be found on this event at http://www.eventbrite.com/event/916109107 – please get booking!

Through popular request from yourselves, we are pleased to initiate a benchmarking study to allow our membership understand the charity analysis landscape – how it is resourced, the tools and technology you use, and the areas of analysis you all engage in…

This is your survey, requested by you, containing your questions and now hopefully completed by you!   Please take a moment of your time, it shouldn’t take you too long. All individual responses will be treated anonymously.   The deadline for the survey is 5pm on Tuesday 2nd November.  To complete the survey, please click through here http://www.ccb-research.com/1316Live/AutoWeb.asp

We will be making the result of the survey available to all, and giving a debrief at our forthcoming conference “Unleash your inner analyst” to be held at Amnesty on 30th November.  More details can be found on this event at http://www.eventbrite.com/event/916109107 – please get booking!

“Unleash your inner analyst”

Want to develop your analysis knowledge and skills?  Want to derive insight and make your fundraising more effective? Want to find out best practice from around the industry? Want to discuss your own experiences and learn from others.
Of course you do. That’s why you joined the INSIGHT SIG.   Well please put the 30th November in your diary.  It will be at Amnesty all day, and of course we’ll sort out lunch, drinks and alright biscuits to go with the tea – if you’re lucky.
We are going to try a slightly different format this year – with workshops and discussion panels – so please come prepared to contribute to the sessions your experiences and knowledge – we can all learn from each other.
So we will be setting up a number of workshops and discussion groups to cover areas such as:
Developing and using forecasting
Enhancing data and how this benefits your analysis
RFV, LTV, attrition
Web & Social Media Analysis
Segmentation (CRUK case study)
Campaign Testing and Analysis
Tools for the Analyst
Developing your analysis function and core competencies for analysts
If there’s something missing that you would like us to cover, well please tell us.  If we think it’s not too esoteric and we can source a panel to cover the topic we will.  Please note the term “panel” – if you are interested in being involved on a panel, put your hand-up too – please don’t be shy.
Get in early and reserve your place. Please click through to our booking engine here .   We look forward to seeing you there.
Best
Nigel Magson
On behalf of all the Insight SIG committee

Want to develop your analysis knowledge and skills?  Want to derive insight and make your fundraising more effective? Want to find out best practice from around the industry? Want to discuss your own experiences and learn from others.

Of course you do. That’s why you joined the INSIGHT SIG.   Well please put the 30th November in your diary.  It will be at Amnesty all day, and of course we’ll sort out lunch, drinks and alright biscuits to go with the tea – if you’re lucky.

We are going to try a slightly different format this year – with workshops and discussion panels – so please come prepared to contribute to the sessions your experiences and knowledge – we can all learn from each other.

So we will be setting up a number of workshops and discussion groups to cover areas such as:

  • Developing and using forecasting
  • Enhancing data and how this benefits your analysis
  • RFV, LTV, attrition
  • Web & Social Media Analysis
  • Segmentation (CRUK case study)
  • Campaign Testing and Analysis
  • Tools for the Analyst

Developing your analysis function and core competencies for analysts

If there’s something missing that you would like us to cover, well please tell us.  If we think it’s not too esoteric and we can source a panel to cover the topic we will.  Please note the term “panel” – if you are interested in being involved on a panel, put your hand-up too – please don’t be shy.

Get in early and reserve your place. Please click through to our booking engine here.   We look forward to seeing you there.

Best

Nigel Magson

On behalf of all the Insight SIG committee

Visit http://www.eventbrite.com/event/916109107 to book your place.

Insight SIG Launches New Training Programme

Great! Launch of New Training Programme! Yahoo! I said Yahoo!

We are pleased to announce that we can now offer a new range of training courses for members, based on commonly requested and needed skills in the sector.  Yes we believe it is worth shouting about!  Yahoo! (OK I’ll stop now).

These courses are aimed to be relevant to anyone in fundraising working in both small and large organisations, and focus on getting the best from tools such as excel, fundraising reporting, attrition and campaign testing.  These are all important skills and valuable to any organisation wanting to make the most of their fundraising.

Great Trainers

Stuart McCoy and Julie Pitt are two of our experienced trainers that are providing the courses on the SIGs behalf, with many years of experience in working in the sector and delivering analysis in fundraising.  They have seen many of the challenges that are frequently encountered and have many shortcuts and tips to help even experienced analysts become more efficient.

Great Value courses

We are conscious that many budgets are under pressure so have kept our course costs to a minimum, and they really represent excellent value and a great way to improve your knowledge and skills.

Please note that due to the venues and need to keep training personal there are limited places only and so places will be given on a first come first served basis.  You can book by following the link here, where you will find details of when, where and how to book for your course.  It will also tell you what you may need to bring, and what you don’t.

So we hope you find our courses are great, and hope you will shout about them too, or tell one of your colleagues.  Just one more, Yahoo!

Best

Nigel Magson

INSIGHT SIG Chair

For more inforamtion about the courses please click here.

Barnardo’s Database Efficiency Survey

Barnardo’s are doing some work to improve the efficiency of their database and would like to ask member of the Insight SIG some questions in order to help them.
The questions are:
1)      How many supporters do you have on your database?
2)      How many individual payments do you have recorded in total on your database?
3)      When working with large payments tables how do you ensure that you are able to output selections and analysis quickly?
4)   How long does it take to output a major direct marketing campaign e.g. 40 – 50k, in terms of database time and process time from start to finish?
4)      What tools do you use when analyzing data and what versions of the tools do you have?
5)      What database system do you currently have?
If you wish to participate then could you please email Anita Connolly (Business Analyst – Barnardo’s) with your feedback by Friday 23rd July; her details are email anita.connolly@barnardos.org.uk or tel 020 8498 7625. Please be assured that any information you give Barnardo’s will remain completely confidential and that Barnardo’s will share their findings with anyone who participates.

Barnardo’s are doing some work to improve the efficiency of their database and would like to ask member of the Insight SIG some questions in order to help them.

The questions are:

  1. How many supporters do you have on your database?
  2. How many individual payments do you have recorded in total on your database?
  3. When working with large payments tables how do you ensure that you are able to output selections and analysis quickly?
  4. How long does it take to output a major direct marketing campaign e.g. 40 – 50k, in terms of database time and process time from start to finish?
  5. What tools do you use when analyzing data and what versions of the tools do you have?
  6. What database system do you currently have?

If you wish to participate then could you please email Anita Connolly (Business Analyst – Barnardo’s) with your feedback by Friday 23rd July; her details are email anita.connolly@barnardos.org.uk or tel 020 8498 7625. Please be assured that any information you give Barnardo’s will remain completely confidential and that Barnardo’s will share their findings with anyone who participates.

Insight SIG Spring 2010 Event

Fundraising insight in a digital world

1.30pm – 5.30pm, Tuesday 25th May, Amnesty International, London

Book your place now: (http://insightspring2010.eventbrite.com

A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising.  ‘Engaging’ people online is one thing, getting cash out of them appears to be something else entirely.

This conference is designed to shed insight into the technological and consumer led developments that apply to charities wanting to raise money.  Covering up-to-the minute research and case studies, this session aims to provide fundraising analysts, researchers and managers with the confidence and direction to further their own digital fundraising.

Sessions from leading industry speakers include:

  • Digital futures and the role of data; Greg Roekens, Chief Technology Officer, Wunderman
  • What social networkers want from charities, Elly Woolston, Managing Director & Steven Dodds, Head of Planning, DMS
  • Excellence in email marketing, Chris Combemale, Managing Director, The Email Academy
  • The Direct Marketing Association’s research into consumer attitudes to digital media such as email, mobile and social media; Paul Seabrook, FastMap

Nigel Magson, current chair of the Insight SIG remarks; “Our members have been telling us they want to better understand the impact of online supporter marketing and it is undoubtedly the most important fundraising issue today.  This conference will provide practical insight from experts in their field to help fundraisers really get grips with this challenge”.

The Institute of Fundraising Insight Special Interest Group is a voluntary group dedicated to providing resources and training for analysts, database marketers, researchers, online fundraisers and anyone who wants to use insight to improve fundraising performance.  Places at ‘Fundraising insight in a digital world’ cost from £25 per person. Find out more here: www.insightsig.org/events