2012 Winners

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Inaugural IoF Insight SIG Awards recognises insight driven fundraising

The first ever awards for an IoF Special Interest Group, were presented at a gala dinner at The Bank Westminster on Thursday 28 June. The Institute of Fundraising Insight SIG Awards, saw charities and their data insight partners recognised for outstanding insight driven fundraising, with awards going to Comic Relief, Age UK, Royal Marsden Cancer Charity, and RNIB.

This celebration of best practice was the first of its kind for an IoF SIG, marking the coming of age for the Insight in Fundraising group. The evening was an outstanding success, with a full house of leading fundraisers and fundraising analysts.

Steven Dodds, Insight in Fundraising Chair and Planning Partner at united said, “To recognise and record the impact of fundraising insight is a significant step forward for the sector. For the first time, the very best practice has been collected together, representing the definitive guide to fundraising insight methods and application. These case studies will be an important stepping stone towards the more impactful use of insight by charities.”

Gavin Grant, CEO of the RSPCA and Chair of Judges commented, “My congratulations go to all the winners. I urge all the entrants to take encouragement from the achievements of their peers and to be all they can be in leading their charities with purpose and wisdom.”

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Some of the winners on the night proudly showing off their trophies.

For more photos please click here  

 Copyright Julian Foxon

Award Winners
Driving strategy
Comic Relief & Streetwise Analytics/Datatalk/The BPS
(Sport Relief 2012 Mile Registrations – identifying & leveraging an ‘infectious’ brand)

Innovation
Age UK (Regular Giving Attrition Reporting Tool)

Supporter acquisition
Royal Marsden Cancer Charity (The Marsden March 2011)

Supporter development & retention
RNIB (Active Raffle to Committed Giving Campaign)

Team of the Year
Age UK (CRM and Group Database)

Supplier of the Year
Wood for Trees (Marie Curie Cancer Care, Dog’s Trust, Northern Ireland Chest Heart & Stroke, Horseworld, Children in Crossfire and others)

There was a genuine sense of celebration and bonhomie amongst all those whose entries had been shortlisted, but Age UK was the big winner of the night, taking two of the six trophies. As well as winning for best use of data, analysis and insight for ‘Innovation’, their CRM and Group Database team was awarded ‘Team of the Year’. There was much excitement from the Royal Marsden Cancer Charity table when it was announced they had beaten some big names in the charity sector to clinch the award for ‘Supporter Acquisition’.

To download a low res version of the Awards Night Booklet click on the link below.

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IoF Insight SIG Awards 2012 Booklet

Winners

Driving strategy
Comic Relief & Streetwise Analytics/Datatalk/The BPS
(Sport Relief 2012 Mile Registrations – identifying & leveraging an ‘infectious’ brand)

Driving Stratgey winners - Comic Relief & DataTalk
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Innovation

Age UK (Regular Giving Attrition Reporting Tool)

Innovation winners - Age UK
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Supporter acquisition

Royal Marsden Cancer Charity (The Marsden March 2011)

Supporter Acquisition winners - RMCC
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Supporter development & retention
RNIB (Active Raffle to Committed Giving Campaign)

Supporter Development Retention winners - RNIB
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Team of the Year

Age UK (CRM and Group Database)

Team of the Year - Age UK
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Supplier of the Year
Wood for Trees (Marie Curie Cancer Care, Dog’s Trust, Northern Ireland Chest Heart & Stroke, Horseworld, Children in Crossfire and others)

Supplier of the Year - Wood for Trees
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Highly commended

Driving strategy
Marie Curie Cancer Care & Wood for Trees (Forecasting tool – long term revenue planning)

Innovation
Marie Curie Cancer Care & Wood for Trees (Forecasting tool – long term revenue planning)

Supporter development & retention
Guide Dogs for the Blind Association (Legacy Pledger Acquisition)

Team of the Year
RSPCA (Database and Insight Team)

Supplier of the Year
The REaD Group (Macmillan)