A word from our sponsors…
We are most grateful to all our sponsors for this year’s awards. Without them we would not be able to do justice to our mission of raising the profile of insight and analysis skills in the charity sector.
2013 Headline Sponsor
At St Ives we help our clients understand and influence consumer behaviour. We believe effective marketing requires a combination of innovation and execution. Innovation is informed from intelligent consumer and market insight; execution builds engagement across the optimal range of media channels.
Occam’s consultants possess a rare mixture of marketing, technology and data skills built over many years spent designing and building customer engagement solutions for clients to meet their brand experience and business growth objectives.
Response One provide integrated marketing services, including strategic data acquisition and planning, insight-driven customer management, online search and strategic direct and digital campaign expertise.
Wood for Trees provides an intelligent and proactive approach to data understanding. We place the focus firmly on insights – and what you can do with them – rather than the tools we used to find them.
Our approach has been proved to work across a wide range of organisations, and it fits particularly well with the charity sector, where successful fundraising is hugely dependent on the effective management of immense quantities of supporter data. We’ve developed a clear Wood for Trees methodology: we employ a structured initial approach to scope the resources and requirements of an organisation, which usually builds into a programme tailored for the specific situation.
We have specialists who are highly experienced in every aspect of data understanding, from hygiene processes to complex analysis and modelling, but the acid test of our effectiveness is the action our clients are empowered to take as a result of our work. It’s only worth something if it means something, so we make a point of following up with clear recommendations for action and often work hand-in-hand with clients through the implementation stage. Every project for every charity client is different, but a common thread runs through every job Wood for Trees has ever done: the application of creative, outside-the-box thinking to cold hard facts. We learned a long time ago that it’s easier to see round corners if we stand in unexpected places.
At Datatech our ethos that building informed and long-lasting relationships with clients and candidates is mutually beneficial is proven on a daily basis.
Our in-depth market knowledge and superior sourcing abilities enable us to maintain high levels of accuracy and exceptional service quality, as expected by our list of long-standing, prestigious clients. This is why many consider Datatech to be the leading supplier of professionals in the analytical marketplace. Datatech, part of the progressive Evergreen Group, are recognised as an industry brand chosen by clients and candidates for our professionalism and commitment to delivery. We offer a variety of bespoke recruitment solutions for analytical professionals.
Lateral Group work alongside charities to plan and implement effective, engaging and action orientated marketing communications. We think data – sourcing, builds, segmentation, modelling and individualisation. And we talk human – helping to create motivating, insight-driven creative for your supporters to promote committed giving, fundraising and behaviour change. We can help you make every connection count by managing the donor dialogue ‘end-to-end’, evaluating at every stage of the journey.
Qbase are an innovative data marketing solutions provider who specialise in the charity sector. With over 20 years’ experience in preparing highly refined, highly targeted marketing files, we use data cleaning, analysis and insight to help our charity clients increase donations and reduce costs across their direct marketing programmes.
We can help you to build an in depth understanding of your supporters that will allow you to focus your efforts and resources on those individuals most likely engage with your charity. Throughout 2012 we helped our charity clients successfully implement projects as diverse as needs based segmentation through to lapsed supporter reactivation modelling, data cleaning through to LTV reporting and Single Supporter Views through to automated e-mail campaigns.
SAS, the leader in business analytics is the powerful success behind many public and private sector initiatives across the globe. SAS recognises that understanding the customer is key and a ‘one-size-fits-all’ approach does not deliver the desired results. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster.
fast.MAP helps to enhance clients’ decision-making by using real-time online, fast quantitative and qualitative research to deliver incisive market insights.
We apply and develop new technology to provide outstanding value-for-money, using our team of experienced senior marketers with real-world experience of working on major consumer brands – incisive research to help clients make better business decisions and maximise ROI.
Industry expertise: Financial, Automotive, Travel/Transport, Charity, Marketing Communications, Media, IT/Technology, Retail, Pharmaceutical, Travel/Transport, FMCG and more
Methodologies: Quantitative: online, telephone and face to face; Qualitative: in-depth interviews and online focus groups
Metametrics is a new breed of analytics agency that blends brand marketing, planning, CRM and insight practice to help our clients simplify marketing investment decisions and improve ROI. We are a young, growing, innovative organisation with a strong background in the Not for Profit sector. We believe that analytics will provide the next wave of competitive advantage for organisations of all sizes. As data proliferates, the ability to clearly understand what is important and act upon it will become essential for communications and fundraising success.
Database Marketing is the UKs leading monthly magazine for data and insight driven marketers, published eleven times a year and with a hugely popular website http://www.dmarket.co.uk/