Case Study: RSPB Supporter Data Analysis Project


RSPB presentation – Insight 2009 Conference

By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes)

In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well as the successes and achievements.

Some of you may have attended our presentation on this at the RSPB in Sandy, this session will build on that, summarizing what we’ve learnt from project and adding more detail on requirements gathering and the changing roles of marketers and analyst. It is suitable for people who attended the last presentation and want to hear more or complete newcomers.