2014 Awards

John Whitehead: charities must be smart with insight to compete

John Whitehead
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JOHN WHITEHEAD
is a bit of a super star.

He’s worked with some of the biggest names in the biz like Saatchi & Saatchi and Air Miles, he was a founding member of the Institute of Direct Marketing, and later his career led him to the fundraising sector where he has made a tremendous difference working with charities including Liveability, the National Trust and most recently as Insight Manager at WaterAid.

John is also the 2013 winner of the IoF Insight in Fundraising – Outstanding Contribution Award.

We asked him why he feels it’s important for charities to recognise the power of insight and the profession that is fast becoming a driving force behind fundraising and he says:

Last year I was delighted and surprised to receive a special award from my peers for my contribution to insight in fundraising.

The Insight in Fundraising Special Interest Group grew out of a previous analysis group when we realised that analysis needs to be complemented by supporter intelligence and research to be fully successful.

Some years ago I worked within the planning departments of a couple of advertising agencies.  We used to say that the role of the planner was to represent the voice to the public.  I think that the same is a key role of insight in fundraising.

We should be continually asking ourselves: who are the people who are prepared to give any share of their money to charity and what are their motivations?  When faced with the plethora of competing charities out there, why should the public buy into our cause, respond to our fundraising offer and buy into our brand?  Who are our target supporters and what are they looking for?  What are the most profitable ways of engaging them with our charity’s fundraising?

As well as requiring market intelligence and research to answer these specific questions, charities sit on an untold wealth of data about their existing donors, and to unlock this information you need analysis.  Together, research and analysis deliver insight, and insight enables.

More and more fundraisers are explicitly recognising that they operate in a competitive environment and that charities are competing with each other for a share of a fairly finite pool of money.  The minority of charities that will reach the ambitious fundraising goals, that all charities share, will be the smartest… they will be the ones that use insight.”

 

IoF Insight in Fundraising Awards 2014SIG Awards & headline sponsor logo

3rd June, Central London

BOOK YOUR TICKETS NOW!

This year the awards dress code is Black Tie, but dark lounge suits are acceptable :-)

NEED HELP?  For further help and information about the Insight in Fundraising Awards 2014 please contact either Jenny Turner, SIG Communications Lead on jenny@turnerpr.co.uk or Kathy Allen, Event Manager on KathyAllen6@me.com.

Insight in Fundraising Awards 2014

SHORTLIST ANNOUNCED

We are very pleased to announce the SHORTLIST for the Insight in Fundraising Awards 2014.

This year we received a record number of entries, more than 50% up on last year, and the judges were impressed by exceptionally high standards.  In light of the volume and quality of entries we will be presenting three winning places for each category as Gold, Silver and Bronze awards.

Winners will be announced at our gala dinner and awards ceremony on Tuesday 3rd June at the prestigious Grand Connaught Rooms in London, WC2B 5DA.

Join us at the party! 

We would love it if you would help us celebrate the progress that Insight in making in driving fundraising performance.  Join us at the gala dinner for what promises to be an exciting networking and party night for celebrating excellence in Insight & Data Analysis. To secure your places and purchase tickets simply visit our BOOKING PAGE.

But don’t waste time, tickets are limited and will be sold on a first come first served basis.

 

Queries and Questions

For further information about the Insight in Fundraising Awards 2014 please contact either: Jenny Turner, SIG Communications Lead on jenny@turnerpr.co.uk  or Kathy Allen, Event Manager on KathyAllen6@me.com.

 

Previous winner Comic Relief with Data Talk, shares how winning an Insight Award has meant recognition, greater investment and support.

The entry deadline has been extended until 20th March for the Insight in Fundraising Awards 2014 so there’s still time to nominate!  As a little motivation, we’ve asked another past winner, Comic Relief and Data Talk, about the impact of winning an Insight Award.

Speaking of winning the Innovation Award as last year’s Insight in Fundraising Awards, Tim Drye, Director at Data Talk, shares his take on how winning and the subsequent recognition has made a difference.  He says:

“Winning the Innovation Award has made a huge difference internally at Comic Relief.

It has meant that what they were achieving in terms of recruiting more donors and increasing income was validated.  And this ultimately meant that more investment could be given to future ideas and plans.

It gave the work much more recognition, for both the team internally and the organisation externally within the sector.  In turn the CRM manager at Comic Relief was able to get support from other departments, which was really positive for moving forward as an organisation.”

Can you imagine how winning could benefit your organisation?  So come on, look again at your best work, your clients, and your superstars to see if you too could be a winner, there’s still time if you act fast.   

There’s still time – nominate now!

Becoming an award winning organisation can do wonders for your reputation, most clients and new business prospects notice and recognise the endorsement of an award for your work.  It gives you stand out. 

But it can also do wonders for your organisation internally beyond an immediate morale booster.  It gives your team recognition, bolstering internal profile and importantly getting you noticed at board/trustee level.  The sudden limelight can build awareness of the potential of data insight, making it a great enabler between teams and departments.   

It’s wonderful to hear how the Insight in Fundraising Awards can have impact, how winning can help demystify the world of Data Analytics, where so often the magic your team provides to the fundraising or marketing team is either taken for granted or considered a misunderstood mystery.  This year it could be you…but only if you enter.

It’s easy and free to enter before the deadline 20th March.  Check out our How To Enter guide for step by step help or if you have questions you can contact Jenny Turner at jenny@turnerpr.co.uk

#Insight14

Previous winner UNICEF UK, shares how winning an Insight Award has benefited people, networks and strategic fundraising.

To encourage all you fundraising and data folk to enter your work and superstars for the Insight in Fundraising Awards 2014 (there’s still time!) we’d like to share with you some wonderful insight of our own – the impact of winning an Insight Award for UNICEF UK.

You really don’t need us to tell you that becoming an award winning organisation can do wonders for your reputation, whether as a charity leading the field or as a supplier that most clients and new business prospects notice. It gives you stand out. 

But it can also do wonders for your organisation internally beyond an immediate morale booster.  It gives your team recognition, bolstering internal profile and importantly getting you noticed at board/trustee level.  The sudden limelight can build awareness of the potential of data insight, making it a great enabler between teams and departments.    

Here, speaking of winning the Digital Award as last year’s Insight in Fundraising Awards, Dan Prebble, Digital Analyst at UNICEF UK shares with us his thoughts on how winning has made a difference.  He says:

“Winning the Digital Award last year was an amazing experience, it gave us the opportunity to meet other professionals in our field and to hear their success stories. We’re happy to share our learnings and we found that others were happy to do the same; and for this reason alone I would say to anyone considering entering the awards that they will get so much out of being a part of this event.

Winning the award has since opened up networks for us to expand our knowledge within the digital arena. This is the first award we’ve won for our digital work and it enables us to show people that digital analytics can stand alone as a viable fundraising income stream in its own right.

We’ve made significant investment in digital recently and by winning this award we can see more than ever that the investment has been worth it.  And our team is so proud that we won the award; it’s sitting on my desk and is a great conversation starter for anyone who walks past.”

It’s wonderful to hear how the Insight in Fundraising Awards can have direct impact. Winning really can help demystify the world of Data Analytics, where so often the magic your team provides to the fundraising or marketing team is either taken for granted or considered a misunderstood mystery.  This year it could be you…but only if you enter.

There’s still time to make your nominations!

It’s easy and free to enter before the deadline 20th March.  Check out our How To Enter guide for step by step help or if you have questions you can contact Jenny Turner at jenny@turnerpr.co.uk

#Insight14

A message from Jim Baggett – which category is your fit?

Hello fellow analysts, data teams and insight specialists, I want to draw your attention to 2014’s Insight in Fundraising Awards!

We all know how important it is to stay sharp and creative in contemporary fundraising. Every year the stakes inevitably increase, and these awards effectively provide a snapshot of the best practice and professionalism in our field.

This is my opportunity to encourage you to think about the great things that you and your teams have achieved in the past year, so that you can grasp the opportunity to win one of our coveted gongs. I also have to persuade you that entering for an award is about more than just having a great night out!

It’s really important that your awards nominations reflect the best work being done right now, so if you are proud of specific work you’ve done in the past 12 months, this is the place to put it up for due recognition by your peers.

As a past winner I can vouch for the efficacious effect that these awards can have; it’s a great morale booster for your team and a fantastic testimonial for your clients.

For this year, we’ve revamped the awards, adding several exciting new categories – there are now 12 in total including the IoF National Award for Best Use of Insight.  We’ve revised the entry forms and provided a ‘How To Enter’ guide, it couldn’t be easier to enter so there’s really no excuse!

Let’s make the 2014 Insight in Fundraising Awards the best yet!

Jim Baggett is MD of Wood For Trees and awards sub-committee lead for the IoF Insight in Fundraising SIG.

**** NOMINATIONS NOW OPEN **** for the Insight in Fundraising Awards 2014

Deadline Extended:  5pm Thursday 20th March 2014

Making a nomination is easy and free of charge, and you can enter as many categories as you wish.

Just think of the insight and influence that great data analysis can bring to fundraising; the innovation, the campaigns and fundraising successes, the teams and individuals around you that deserve recognition – there’s sure to be an awards category to suit!

HOW TO MAKE A NOMINATION

Simply click through to our Nomination Page and select the category you wish to enter.

Be sure to pay special attention to the Nomination Criteria before filling out your nomination form.

When you are ready, click on the ‘nominate’ button next to the appropriate category and simply fill out the online form.  The online forms can time out so it’s a good idea to collate your nomination text before copying and pasting into the online form boxes.  Be sure to complete ALL of the requested information and explain clearly why your nomination deserves to win.

All award nominations will be judged against the three key criteria:

«    Insight             «    Innovation             «    Impact

 

Make sure your nomination is sent by 20th March 2014.

 

What happens next?
Once we have received your nomination you will receive a confirmation of receipt by email.

Your entry form(s) will then be reviewed by the judging panel in March.

All shortlisted entries will be notified in April.

The winners will be announced at the IoF Insight in Fundraising Awards ceremony and celebratory dinner held in London in June 2014.

We wish you the best of luck with your nominations. 

Insight in Fundraising Awards 2014 – NOMINATION CRITERIA

The Insight in Fundraising Awards are the initiative of the Institute of Fundraising’s Special Interest Group (SIG) for Insight in Fundraising and have been designed to recognise and celebrate excellence in data analysis and its insight in charity fundraising.

The award categories represent the application of insight, data, analytics and campaign management in delivering outstanding fundraising performance.

All awards nominations will be judged against three key criteria:

«   Insight           «   Innovation           «   Impact

 It is essential that entrants provide concrete evidence of results and how these have contributed to the overall success of the charity.  We expect to see rigour in methodology, the discovery of fresh and genuine insight, executional elegance and demonstrable value created for the organisation in areas such as supporter experience, income generated and ROI.

NEW Categories!

For 2014, based on feedback from previous entrants and our judges, we have added two new Core Discipline categories for Predictive Analytics and Performance Reporting & Data Visualisation specifically; plus we have extended our Special Awards categories to include Insight on a Shoestring and Rising Star.

IoF National Award

The IOF National Award 2014 – Best Use of Insight will be shortlisted from the winners of the Insight in Fundraising Awards 2014.

Eligibility

Nominations are open to all fundraisers, their support agencies and supplier partners. Applicants can make as many nominations as they wish and may enter the same campaign for more than one category where applicable. There is no charge to make a nomination.

Campaign and Technique-based awards

Nominations for the core disciplines and campaign-based categories should be in respect of recent activity completed and measured by 10th March 2014.

Individuals and team awards 

The time periods over which activity must have taken place will vary widely depending on the category. Specific time periods are referred to on individual nomination forms.

Nomination Deadline

All entry forms must be received by 5.00pm on Monday 10th March 2014. No entries will be accepted after this date.

Who nominates?

Self-nomination is the most common route but you are free to nominate another organisation/individual as long as you can provide the details required in the nomination form. If an organisation is proud of its work and/or practice then it is eligible to nominate itself whether charity or agency/supplier.  You cannot self-nominate for the Rising Star or Outstanding Contribution Categories.
Authenticity guarantee

Applicants must confirm that what they have written in their nomination, to the best of their knowledge, is legal, decent, honest and truthful. The SIG committee and the awards judging panel reserve the right to ask for additional information from the entrant, and to make further enquiries where appropriate.

 

Insight in Fundraising Awards 2014 – NEW categories, get ready to nominate!

Nominate an organisation, team or individual for FREE. 

Deadline Monday 10th March 2014. 

We’re excited to announce the categories for this year’s awards, and to introduce several NEW categories.  We want you to share your stories to help recognise and showcase excellence in data analysis and insight for charity fundraising.

Two new awards within the core discipline group focus on ‘Predictive Analytics’, and the best ‘Performance Reporting & Data Visualisation’; while there are new special awards for ‘Insight on a Shoestring’ and a ‘Rising Star’.  And we are delighted to confirm that once again the Insight in Fundraising Awards 2014 winners will be shortlisted for the prestigious Best Use of Insight category at this year’s IoF National Awards in July.

So, start considering your entries for the categories listed below – nominations will be open soon!

Insight in Fundraising Awards 2014 – Categories:

  1. Classic Analysis
  2. Digital
  3. Research & Insight
  4. Predictive Analytics
  5. Performance reporting & Data Visualisation
  6. Innovation
  7. Insight on a Shoestring
  8. Team of the Year
  9. Supplier of the Year
  10. Rising Star
  11. Outstanding Contribution Award
  12. IoF National Awards – Best Use of Insight

 Nomination forms with a full description for each category and awards entry criteria will be available online within the next few weeks, watch this space and your inbox for more news.