Events

Presentations now available from “Age Matters!” September networking event

1. Talking age, Talking Generations- John Whitehead

Winner of the Outstanding Contribution Award at the Insight SIG Awards, John Whitehead makes the case for age being the most important single dimension you can append to your database.

2. Does Age Matter- Lee Gisbourne, RNLI

How and why the RNLI have placed age at the centre of fundraising with examples of its use in product development, marketing planning and campaign execution.

 

Networking Events – Presentations

Insight-SIG-demystifying-digital-social-media-analytics
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Demystfying digital, media and social analytics

Presentations from our March 2013 networking event available  here: 2013-03_IoF_Insight_SamBertieV4

A topline look into the world of digital and media analysis, focusing on exploring the current landscape, including topics from simple Google Analytics through to more in-depth cross channel analysis such as paid, owned and earned analysis.

Bertie Bosrédon

Digital & Social Media expert Bertie has over 15 years experience in digital communications and has worked in the not-for-profit sector for 11 years. He set up the British Heart Foundation first online team and fundraising strategy, working on national campaigns before joining Breast Cancer Care, where he implemented innovative online services tools and an influential social media strategy.  Bertie helps organisations develop their digital presence, find the right tool and tactics to connect with their audience, increase income and engagement, and measure impact.

Sam Watts

Head of Marketing Analytics, Metametrics, Sam has over 8 years of media analysis experience, covering all channels both on and offline. In recent years Sam has concentrated on digital analysis, including both social and cookie based analysis. Sam has recently joined Metametrics, having previously been UK head of data and analysis at Starcom MediaVest Group, where he also led the global development of attribution modelling for SMG.

February 2013

Data Analytics – Powerful Insight into your Donors’ Giving Potential

Presentations available here:

PART1 MARCELLE – Insight in Fundraising 170213

PART2 STUART – IoF Insight SiG Data Analytics & Donor Potential

What are the smartest Individual Giving teams doing in the area of Mid and High-Value donor fundraising to make their data work harder and bring in significant net gains to the business?

Stuart McCoy – Data Strategy Consultant, DM Insight

Stuart has twelve years experience of data-led fundraising, gained at over thirty NfPs and agencies.  After seven enjoyable years as Help the Aged dedicated fundraising analyst, he set up DM Insight, a data strategy and analysis service specialising in the charity and not-for-profit sectors.

 Marcelle Jansen – WealthEngine

A data specialist, Marcelle worked in the Financial Industry for over 20 years commercialising financial information and applications ranging from historical and forecast data to portfolio risk models and corporate governance research.  She started with WealthEngine in October 2009 and manages WealthEngine’s UK office. 

Based in London, she provides client support to UK clients, providing solutions for sophisticated prospect research and analytics and supporting clients on WealthEngine’s tools to better reach their fundraising goals.

 April 2012

‘How to get ahead in analytics’ featured guest speakers Jonathan Moxham from British Red Cross and Damion Deansfrom Haigh Recruitment with lots of useful hints and tips on  how you can make the most of career opportunities in this sector and what experience and skills you need to move on.

Presentations from British Red Cross and Haigh Recruitment

2012 Insight in Fundraising Conference presentations

Check out our Downloads page to view the ten presentations from our successful 2012 Insight SIG Conference

Go to: http://insightsig.org/events/resources/nov-2012-from-backroom-to-boardroom/

Speakers from:

1. Cancer Research UK

2. Comic Relief

3. RSPB

4. Royal Marsden Cancer Charity

5. RNIB

6. Age UK

7. Trufflenet

8.  Blue Cross/Wood for Trees

9. Bertie Digital Services/upriseUP

10. Marc Michaels

 

 

 

2011 Insight in Fundraising Conference presentations

Following the conference on 29/11/2011, the presentations are now available here.

The analyst’s greatest hits…. and how you can increase your impact

IOF Insight in Fundraising SIG Annual Conference (Rich text format attachment for circulation)

Tuesday 29th November 2011

Registration opens: 0930 am, conference starts 10am, ends 4.30pm
Venue: Amnesty International UK, Shoreditch, centralLondon

This year’s conference has a simple but compelling theme; a showcase of the strongest case studies we can find to demonstrate how analysis and insight has made a positive impact atBritain’s biggest charities.

Whether you work for a large or small fundraising organisation, these case studies will underline the power of analysis and show how you can increase the impact of insight.

Covering analysis techniques, insight resources and, most importantly, how insight was actually used to influence the bottom line, we’re confident every attendee will leave better equipped to make the same differences themselves.

Sessions include:

  • How the RSPB’s insight-driven strategic review is helping to push the whole organisation forward
  • The role classic analysis has played in opening new market segments for RNLI
  • Other big charity speakers to be announced

We’re continuing to use the excellent and well-located facilities at AmnestyUKbut will be simplifying the event layout and agenda to accommodate more attendees – for those that have been before that also means no traipsing up and down stairs between sessions!

Prices including all refreshments and lunch are:

  • IOF member               £70
  • Non-IOF member      £90
  • Supplier                      £150

Note:  We are teaming up with the Small Charities Coalition to offer seven free places to their members (charities with annual income under £1m).  Look out for details in their newsletter coming out at the end of September.    If you are not already a member you can sign up at http://www.smallcharities.org.uk/

Go to http://wwwinsightconf2011.eventbrite.com/  to book your place and make sure you’re there!

For queries please contact Liz Cook, email  liz@insightsig.org or telephone 0782 57 57 209

Warm regards 

The Insight in Fundraising SIG committee

Are You Measuring Lifetime Value Accurately?

Networking event: Measuring lifetime value, Tuesday 27th September, Devonshire Arms, Piccadilly, Central London.

Getting a truly accurate measure of life time value is a goal for many analysts but of course it isn’t easy.  Modeling behaviour into the future and the differing nature of recruitment channels make it tricky to create meaningful comparisons.

How can an analyst address these issues and serve up the robust numbers needed to base decisions on?

John Whitehead (Supporter Planning and Insight Manager at WaterAid) and Nigel Magson (Data Consultant) will share their views and experience.

Just as importantly, there will be plenty of time for attendees to discuss this topic and indeed any other during the evening, helped by the informal venue, light snacks and a drink or two.

Please book ahead as numbers are limited to 40 at the Devonshire Arms,Denman Street, two minutes fromPiccadilly Circustube (same venue as our last event in June)

Tickets cost just £5 and can be booked here http://insightsigseptevent.eventbrite.com

Any queries please contact Liz Cook on liz@insightsig.org.

(0782 5757209)

 

About the speakers

John Whitehead is Supporter Planning and Insight Manager at WaterAid.  He has worked in the charity sector for over 15 years, having previously worked for both the National Trust and John Grooms (now Livability).

Before that he worked in commercial marketing and advertising, including time at Air Miles, Evans Hunt Scott, CACI and Saatchi & Saatchi.  He is a Founding Member and Fellow of the Institute of Direct Marketing and a Member of the Institute of Fundraising.   And he likes finding stories in numbers…

Nigel Magson has spent over 20 years in the data services industry. Along the way he’s become a Fellow of both the Institute of Direct Marketing and the Chartered Institute of Marketing. Because of his special interest in not-for-profit marketing, in 2006 he co-founded the Insight special interest group as part of the Institute of Fundraising, aiming to raise standards for analysts working within the Charities sector.

Before he set up Tangible Data in 1996, he spent 10 years working for British Gas, where he managed the development of marketing databases used for direct marketing, business planning and modelling.

Booze, Banter and Benchmarking – A Success!

On Thursday 9th June analysts from throughout the charity sector met up at the Devonshire Arms in Piccadilly to discuss the benefits and pitfalls of benchmarking, sip a pint and mingle.  Below you will find a description of the event:

“In a tight economic climate, getting external context for fundraising performance seems as important as ever.

But can benchmarking really bring practical, actionable benefits?”

Abi Savvides Head of Fundraising Planning and Information at Alzheimers Society, and Allan Freeman at Freestyle Marketing  shared their views and experience at the event and their insight and time was much appreciated.  Cheers!

There was also plenty of time before and after the talks for attendees to meet fellow Insight professionals and develop their networks; all over a beverage or more and with a light buffet.  Apart from some noisy equipment rattling behind the bar the event went off without a hitch and was well-attended.  We hope to see you at the next one!

New year, new you

Another year of uncertainty and change?  Whatever happens in 2011, you can never be too well-trained or well-connected.

2010 Conference presentations available

For those that made it, and those that didn’t, all the documents are available from our website http://insightsig.org/resources/november-2010-conference/ Please, fill your boots.

Training

The Insight Special Interest Group is very pleased to continue to offer high quality training at excellent prices, starting from £45.

Information on other training courses and Insight activity can be found on our website: http://insightsig.org/events/training/

Good luck in 2011.

All at the Insight SIG

Unleashing their inner analyst – Annual Conference Report

The INSIGHT SIGs 4th annual conference was held at Amnesty on 30th November.  Around a 100 members of the group attended and unleased their inner analyst participating with the panel & workshop sessions that spanned 8 diverse areas including:

Forecasting; Classic RFV, Attrition & LTVs; Data Enhancement; Creative Research; Web & Online Integration; Social Media tools;  Analysis Technology and Recruiting analysts

If you attended or would like to see what was talked about the present decks used to stimulate discussion have been posted up to the website www.insightsig.org.uk and they are free to all to access.

Delegates heard from panel members from a wide variety of organisations including Cancer Research UK, RSPB, Breakthrough, Amnesty International, PDSA, and JustGiving.  Feedback from the delegates rated the day highly with over two thirds rating the sessions and day as excellent/good.

Nigel Magson, INSIGHT Chair, commented that “It was great to see that the sector is enthusiastic and engaged with getting insights from data to improve fundraising and organisational performance.  The case studies show that the sector has really come a long way in the adoption of more sophisticated techniques and technology.  Analysts are not only the drivers of fundraising income across a range of areas, they are also custodians of organisational insights that are key to wider organisational strategic direction.”

Linkedin

The group continues to foster the wider community of analysts and those keen to develop insight, and announced it has launched a Linkedin group in addition to its website.   Please join the group and conversation…

Training

Training is vital to development and the group’s training programme launched this summer and led by Stuart McCoy and Julie Pitt has had excellent feedback.  Attendees have been improving their skills on campaign testing, excel and excel pivoting.  Forthcoming courses are planned for February – please contact Julie Pitt.

The Torch Hypothesis

Some of the delegates were bemused by Nigel’s use of a torch in his opening address and he has explained it below for all those who were not thinking quite as laterally before their first cup of coffee!

Sometimes analysts need to challenge received wisdoms.  The Chinese believe that “Many hands make light work” and we challenged that hypothesis in the conference room and found it wanting.  Many analysts hands did not make the torch work.  A set of batteries would have. It was a null hypothesis.

Analysis can be like that.  It can lead you down blind dark dark alleys. We can be pursuing something we know might fail.  But as analysts we are not disheartened, we don’t stop asking questions and challenging received wisdom. We have to have faith. One day the torch will come on.

Even a null answer gives us insights.  For instance, at the conference we can see that analysts are not afraid to ask questions, and if they have multiple questions they raise two hands.  (Thankfully they also use deodorant!)

Enough said.

“Unleash your inner analyst”

Want to develop your analysis knowledge and skills?  Want to derive insight and make your fundraising more effective? Want to find out best practice from around the industry? Want to discuss your own experiences and learn from others.
Of course you do. That’s why you joined the INSIGHT SIG.   Well please put the 30th November in your diary.  It will be at Amnesty all day, and of course we’ll sort out lunch, drinks and alright biscuits to go with the tea – if you’re lucky.
We are going to try a slightly different format this year – with workshops and discussion panels – so please come prepared to contribute to the sessions your experiences and knowledge – we can all learn from each other.
So we will be setting up a number of workshops and discussion groups to cover areas such as:
Developing and using forecasting
Enhancing data and how this benefits your analysis
RFV, LTV, attrition
Web & Social Media Analysis
Segmentation (CRUK case study)
Campaign Testing and Analysis
Tools for the Analyst
Developing your analysis function and core competencies for analysts
If there’s something missing that you would like us to cover, well please tell us.  If we think it’s not too esoteric and we can source a panel to cover the topic we will.  Please note the term “panel” – if you are interested in being involved on a panel, put your hand-up too – please don’t be shy.
Get in early and reserve your place. Please click through to our booking engine here .   We look forward to seeing you there.
Best
Nigel Magson
On behalf of all the Insight SIG committee

Want to develop your analysis knowledge and skills?  Want to derive insight and make your fundraising more effective? Want to find out best practice from around the industry? Want to discuss your own experiences and learn from others.

Of course you do. That’s why you joined the INSIGHT SIG.   Well please put the 30th November in your diary.  It will be at Amnesty all day, and of course we’ll sort out lunch, drinks and alright biscuits to go with the tea – if you’re lucky.

We are going to try a slightly different format this year – with workshops and discussion panels – so please come prepared to contribute to the sessions your experiences and knowledge – we can all learn from each other.

So we will be setting up a number of workshops and discussion groups to cover areas such as:

  • Developing and using forecasting
  • Enhancing data and how this benefits your analysis
  • RFV, LTV, attrition
  • Web & Social Media Analysis
  • Segmentation (CRUK case study)
  • Campaign Testing and Analysis
  • Tools for the Analyst

Developing your analysis function and core competencies for analysts

If there’s something missing that you would like us to cover, well please tell us.  If we think it’s not too esoteric and we can source a panel to cover the topic we will.  Please note the term “panel” – if you are interested in being involved on a panel, put your hand-up too – please don’t be shy.

Get in early and reserve your place. Please click through to our booking engine here.   We look forward to seeing you there.

Best

Nigel Magson

On behalf of all the Insight SIG committee

Visit http://www.eventbrite.com/event/916109107 to book your place.