November Conference 2015

November Conference Presentations now ready to download…

Modern_Insight_LogotypeFollowing the great success of last week’s IOF Insight SIG conference, Modern Insight; same, same but different – the presentations are now ready to download!

You can also download this handy who’s who document for info about all the speakers who presented!

 

Reinvigorating Cash Giving: how Sightsavers Doubled Cash Income. Andrew Lockett – Wood for Trees & Becki Jupp – Sightsavers

Hear how Sightsavers increased their cash donation income over the last 3 years through the cumulative effect of many small improvements – the synergy between data, analysis insights, creative, vision & team structure.

WfT & Sightsavers Cash Appeals – Andrew Lockett

 

Where is the money? Practical steps towards Insightful Philanthropy Fundraising, merging Research & Data. Ben Rymer – Age UK

There’s plenty of room to grow philanthropic giving – just compare the Sunday Times’ Giving and Rich lists.  But being effective means being evidence- and insight-led.  In the talk, Ben will look at analytical approaches for insight professionals and researchers to identify affinity and capacity for major gifts; methods and strategy for philanthropy insight, and give some context on wealth dynamics in the UK.

Where is the Money… Ben Rymer – Age UK

 

Significance Testing – David Dipple

Significance and significance testing are important aspects of an analysist life; but what does the term significance mean and also, importantly what it doesn’t mean? I am 95% confident that you will find this a significant contribution to the day’s events.

Significance Testing – David Dipple

 

RNLI Supporter View. James Johnstone – RNLI & Paul Seabrook – Beautiful Insights

The RNLI Research team has spent the past two years scoping, building and running an online supporter panel, something it had never tried before. Along with its supplier, Beautiful Insights, they are here to share their experience, what they’ve learnt and how your own organisation could benefit from its own panel.

RNLI Supporter View – James Johnstone & Paul Seabrook

 

Measuring Impact. Marina Garcia-Pinilla – Macmillan & James Lupton – M&S

We know that as people live through cancer their needs become more complex. The Macmillan Support Line (MSL) offers free emotional support, clinical and general cancer information, welfare rights and financial services advice to people affected by cancer. Since 2010, MSL staff captures data on both the customer and the enquiry in each interaction and records it in our CRM system. Some of this data is structured and therefore can be easily mined, but the core of the conversations sits in both free-text fields and recorded phone -calls.

The objective was to investigate MSL’s unstructured data in order to understand the complexity and quantify the needs of people affected by cancer through their enquiries.

Measuring Impact – Macmillan Service Line with M&S – Marina Garcia-Pinilla & James Lupton

 

RFV2.o Avoiding the RFV Vortex. Sam Stafford – Wood for Trees, Mike Naidu – Cystic Fibrosis Trust & Kirsty Ramage – Diabetes UK

Feeling trapped in a spiral of diminishing returns as RFV dominates your campaign planning? Chasing ROI at the expense of long-term growth almost always restricts success, so how can you identify and open up new potential from within your existing supporter database? In this session Wood for Trees will describe some of the options open to big or small charities to extend the reach of their campaigns and move beyond traditional Recency, Frequency and Value segmentations

RFV 2.0 Avoiding the RFV Vortex – Sam Stafford, Michael Naidu & Kirsty Ramage

 

The Future of Analysis, Supporter Journeys & Marketing Automation. Rob Jones – Qbase & Selena Wark – PCUK

In this seminar Rob Jones, Insight Consultant at Qbase will look at how insight, and the role of the Analyst, is developing within fundraising organisations. We’ll see how personalisation and automation will be at the heart of how charities fundraise. We’ll discuss the skills  Analysts will need in order to keep up with the ever increasing demands of marketing and fundraising departments. We’ll hear from Selena Wark, Head of Data and Analytics at Prostate Cancer UK on how they have just started this journey. She’ll show you how they are bringing insight led multi-channel marketing automation to their charity, along with the challenges they’ve faced but the opportunities it has brought. If your charity is considering marketing automation this is a must see seminar.

Fundraising Campaign Automation – Selena Wark PCUK, Rob Jones Qbase

 

About Loyalty. Roger Lawson – Roger Lawson Consulting

About Loyalty recently undertook a large scale study with five of the UK’s largest charities which looked at how loyal their donors are and, importantly, the different drivers of loyalty for different donors. Drawing on this research and other work from the charity and commercial sectors, we will provide new insights into why donors stay loyal and why they don’t.

About Loyalty – Roger Lawson

 

Excel Skills. Victoria Barham

Whether you are a novice who wants to learn more or a spreadsheet expert who just can’t keep away, join Victoria for this session to discover, discuss and debate the most useful data analysis and reporting skills within Excel.

Excel Skills – Victoria Barham

 

Digital Isn’t Different. Julie Jeffes – Blue Cross, Andrew Sargent & John Kelly – Wood for Trees.

A ground up review of the Blue X email programme which puts their digital audience under the spotlight and challenges and explores the assumptions that they are ‘different’. This project shows how the analysis helped to reveal what was really happening and how those insights have changed what Blue Cross does to become more effective in optimising their email communications.

Digital isn’t different – Andrew Sargent, Jon Kelly & Julie Jeffes

 

IOF Pre-conference Survey Results 2015 – Mark Mina

SIG presentation PAUL JACKSON CLARK

Recruitment & Development – Ruth Smyth, Roisin McCarthy, Jonathan Moxham

Beyond List Rental – Lara Bonney – Epsilon

Beyond List Rental – Kerry Rock – Prospecting for Gold

Barnardo’s Consent Gathering

Analysts are from Mars – Fundraisers are from Venus – Stuart McCoy

Making Consent a Marketing Process – David Cole (2)

Tableau – Eric Hannell

What makes a modern Insight Team – Bob Francis



Modern Insight; same same, but different: Conference presentations now available to download…

Modern_Insight_LogotypeFollowing the great success of last week’s IOF Insight SIG conference, Modern Insight; same, same but different – the presentations are now ready to download!

You can also download this handy who’s who document for info about all the speakers who presented!

 

Reinvigorating Cash Giving: how Sightsavers Doubled Cash Income. Andrew Lockett – Wood for Trees & Becki Jupp – Sightsavers

Hear how Sightsavers increased their cash donation income over the last 3 years through the cumulative effect of many small improvements – the synergy between data, analysis insights, creative, vision & team structure.

WfT & Sightsavers Cash Appeals – Andrew Lockett

 

Where is the money? Practical steps towards Insightful Philanthropy Fundraising, merging Research & Data. Ben Rymer – Age UK

There’s plenty of room to grow philanthropic giving – just compare the Sunday Times’ Giving and Rich lists.  But being effective means being evidence- and insight-led.  In the talk, Ben will look at analytical approaches for insight professionals and researchers to identify affinity and capacity for major gifts; methods and strategy for philanthropy insight, and give some context on wealth dynamics in the UK.

Where is the Money… Ben Rymer – Age UK

 

Significance Testing – David Dipple

Significance and significance testing are important aspects of an analysist life; but what does the term significance mean and also, importantly what it doesn’t mean? I am 95% confident that you will find this a significant contribution to the day’s events.

Significance Testing – David Dipple

 

RNLI Supporter View. James Johnstone – RNLI & Paul Seabrook – Beautiful Insights

The RNLI Research team has spent the past two years scoping, building and running an online supporter panel, something it had never tried before. Along with its supplier, Beautiful Insights, they are here to share their experience, what they’ve learnt and how your own organisation could benefit from its own panel.

RNLI Supporter View – James Johnstone & Paul Seabrook

 

Measuring Impact. Marina Garcia-Pinilla – Macmillan & James Lupton – M&S

We know that as people live through cancer their needs become more complex. The Macmillan Support Line (MSL) offers free emotional support, clinical and general cancer information, welfare rights and financial services advice to people affected by cancer. Since 2010, MSL staff captures data on both the customer and the enquiry in each interaction and records it in our CRM system. Some of this data is structured and therefore can be easily mined, but the core of the conversations sits in both free-text fields and recorded phone -calls.

The objective was to investigate MSL’s unstructured data in order to understand the complexity and quantify the needs of people affected by cancer through their enquiries.

Measuring Impact – Macmillan Service Line with M&S – Marina Garcia-Pinilla & James Lupton

 

RFV2.o Avoiding the RFV Vortex. Sam Stafford – Wood for Trees, Mike Naidu – Cystic Fibrosis Trust & Kirsty Ramage – Diabetes UK

Feeling trapped in a spiral of diminishing returns as RFV dominates your campaign planning? Chasing ROI at the expense of long-term growth almost always restricts success, so how can you identify and open up new potential from within your existing supporter database? In this session Wood for Trees will describe some of the options open to big or small charities to extend the reach of their campaigns and move beyond traditional Recency, Frequency and Value segmentations

RFV 2.0 Avoiding the RFV Vortex – Sam Stafford, Michael Naidu & Kirsty Ramage

 

The Future of Analysis, Supporter Journeys & Marketing Automation. Rob Jones – Qbase & Selena Wark – PCUK

In this seminar Rob Jones, Insight Consultant at Qbase will look at how insight, and the role of the Analyst, is developing within fundraising organisations. We’ll see how personalisation and automation will be at the heart of how charities fundraise. We’ll discuss the skills  Analysts will need in order to keep up with the ever increasing demands of marketing and fundraising departments. We’ll hear from Selena Wark, Head of Data and Analytics at Prostate Cancer UK on how they have just started this journey. She’ll show you how they are bringing insight led multi-channel marketing automation to their charity, along with the challenges they’ve faced but the opportunities it has brought. If your charity is considering marketing automation this is a must see seminar.

Fundraising Campaign Automation – Selena Wark PCUK, Rob Jones Qbase

 

About Loyalty. Roger Lawson – Roger Lawson Consulting

About Loyalty recently undertook a large scale study with five of the UK’s largest charities which looked at how loyal their donors are and, importantly, the different drivers of loyalty for different donors. Drawing on this research and other work from the charity and commercial sectors, we will provide new insights into why donors stay loyal and why they don’t.

About Loyalty – Roger Lawson

 

Excel Skills. Victoria Barham

Whether you are a novice who wants to learn more or a spreadsheet expert who just can’t keep away, join Victoria for this session to discover, discuss and debate the most useful data analysis and reporting skills within Excel.

Excel Skills – Victoria Barham

 

Digital Isn’t Different. Julie Jeffes – Blue Cross, Andrew Sargent & John Kelly – Wood for Trees.

A ground up review of the Blue X email programme which puts their digital audience under the spotlight and challenges and explores the assumptions that they are ‘different’. This project shows how the analysis helped to reveal what was really happening and how those insights have changed what Blue Cross does to become more effective in optimising their email communications.

Digital isn’t different – Andrew Sargent, Jon Kelly & Julie Jeffes

 

IOF Pre-conference Survey Results 2015 – Mark Mina

What Makes a Modern Analysis Team – Robert Francis NSPCC

SIG presentation PAUL JACKSON CLARK

Recruitment & Development – Ruth Smyth, Roisin McCarthy, Jonathan Moxham

Beyond List Rental – Lara Bonney – Epsilon

Beyond List Rental – Kerry Rock – Prospecting for Gold

Barnardo’s Consent Gathering

Analysts are from Mars – Fundraisers are from Venus – Stuart McCoy

Making Consent a Marketing Process – David Cole (2)

 

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Insight SiG Annual Conference Programme announced!

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This year’s annual conference: 
“Modern Analysis – same, same but different” is just that; we’ll have sessions on all the elements you have come to expect from our industry leading events, at a location you know. What makes this conference different, is the addition of a new ‘Development’ stream and ‘Surgery Q & A’ sessions.
 
You will be able to choose which sessions you attend, which are split across the following 3 streams:
  • Core – focused on those projects and skills that we all work on such such as RFV, re-engaging deeply lapsed supporters and forecasting.
  • Development – hear about expanded skills that you may well be looking at in the near future including measuring impact, supporter panels and digital analysis.
  • Surgery – your chance to lead the debate by asking industry leading expects about topics such as career development, significance testing or excel skills.
We are excited to be able to announce our programme for the day, please CLICK HERE to download the schedule of speakers and topics, which promises something for analysts and fundraisers alike. 
 
We are also delighted to announce an extension to our fantastic 3 for 2 ticket offer which is now available until the 31st October. Please CLICK HERE to book your place and don’t forget to use the promo code 3for2 at the checkoutWe look forward to seeing you there!
The Insight SiG Team