Market Insight

Networking Events – Presentations

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Demystfying digital, media and social analytics

Presentations from our March 2013 networking event available  here: 2013-03_IoF_Insight_SamBertieV4

A topline look into the world of digital and media analysis, focusing on exploring the current landscape, including topics from simple Google Analytics through to more in-depth cross channel analysis such as paid, owned and earned analysis.

Bertie Bosrédon

Digital & Social Media expert Bertie has over 15 years experience in digital communications and has worked in the not-for-profit sector for 11 years. He set up the British Heart Foundation first online team and fundraising strategy, working on national campaigns before joining Breast Cancer Care, where he implemented innovative online services tools and an influential social media strategy.  Bertie helps organisations develop their digital presence, find the right tool and tactics to connect with their audience, increase income and engagement, and measure impact.

Sam Watts

Head of Marketing Analytics, Metametrics, Sam has over 8 years of media analysis experience, covering all channels both on and offline. In recent years Sam has concentrated on digital analysis, including both social and cookie based analysis. Sam has recently joined Metametrics, having previously been UK head of data and analysis at Starcom MediaVest Group, where he also led the global development of attribution modelling for SMG.

February 2013

Data Analytics – Powerful Insight into your Donors’ Giving Potential

Presentations available here:

PART1 MARCELLE – Insight in Fundraising 170213

PART2 STUART – IoF Insight SiG Data Analytics & Donor Potential

What are the smartest Individual Giving teams doing in the area of Mid and High-Value donor fundraising to make their data work harder and bring in significant net gains to the business?

Stuart McCoy – Data Strategy Consultant, DM Insight

Stuart has twelve years experience of data-led fundraising, gained at over thirty NfPs and agencies.  After seven enjoyable years as Help the Aged dedicated fundraising analyst, he set up DM Insight, a data strategy and analysis service specialising in the charity and not-for-profit sectors.

 Marcelle Jansen – WealthEngine

A data specialist, Marcelle worked in the Financial Industry for over 20 years commercialising financial information and applications ranging from historical and forecast data to portfolio risk models and corporate governance research.  She started with WealthEngine in October 2009 and manages WealthEngine’s UK office. 

Based in London, she provides client support to UK clients, providing solutions for sophisticated prospect research and analytics and supporting clients on WealthEngine’s tools to better reach their fundraising goals.

 April 2012

‘How to get ahead in analytics’ featured guest speakers Jonathan Moxham from British Red Cross and Damion Deansfrom Haigh Recruitment with lots of useful hints and tips on  how you can make the most of career opportunities in this sector and what experience and skills you need to move on.

Presentations from British Red Cross and Haigh Recruitment

2012 Insight in Fundraising Conference presentations

Check out our Downloads page to view the ten presentations from our successful 2012 Insight SIG Conference

Go to: http://insightsig.org/events/resources/nov-2012-from-backroom-to-boardroom/

Speakers from:

1. Cancer Research UK

2. Comic Relief

3. RSPB

4. Royal Marsden Cancer Charity

5. RNIB

6. Age UK

7. Trufflenet

8.  Blue Cross/Wood for Trees

9. Bertie Digital Services/upriseUP

10. Marc Michaels

 

 

 

2011 Insight in Fundraising Conference presentations

Following the conference on 29/11/2011, the presentations are now available here.

Not for Profit Analysis Benchmarking 2010 Study

Through popular request from yourselves, we are pleased to initiate a benchmarking study to allow our membership understand the charity analysis landscape – how it is resourced, the tools and technology you use, and the areas of analysis you all engage in…..
This is your survey, requested by you, containing your questions and now hopefully completed by you!   Please take a moment of your time, it shouldn’t take you too long. All individual responses will be treated anonymously.   The deadline for the survey is 5pm on Tuesday 2nd November.  To complete the survey, please click through here http://www.ccb-research.com/1316Live/AutoWeb.asp
We will be making the result of the survey available to all, and giving a debrief at our forthcoming conference “Unleash your inner analyst” to be held at Amnesty on 30th November.  More details can be found on this event at http://www.eventbrite.com/event/916109107 – please get booking!

Through popular request from yourselves, we are pleased to initiate a benchmarking study to allow our membership understand the charity analysis landscape – how it is resourced, the tools and technology you use, and the areas of analysis you all engage in…

This is your survey, requested by you, containing your questions and now hopefully completed by you!   Please take a moment of your time, it shouldn’t take you too long. All individual responses will be treated anonymously.   The deadline for the survey is 5pm on Tuesday 2nd November.  To complete the survey, please click through here http://www.ccb-research.com/1316Live/AutoWeb.asp

We will be making the result of the survey available to all, and giving a debrief at our forthcoming conference “Unleash your inner analyst” to be held at Amnesty on 30th November.  More details can be found on this event at http://www.eventbrite.com/event/916109107 – please get booking!

The Search for Green Shoots: Tracking the Recession’s Impact on Donors

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Impact of recession on Donors study findings Nov 09

By Steven Dodds, DMS

The Search for Green Shoots: Tracking the recession’s impact on donors

As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income.  Since this time DMS has been tracking how donors giving habits might change via a monthly quantitative study.  In particular, the study aims to identify who is most likely to change their giving habits and which methods of giving are likely to be winners or losers. Continue reading “The Search for Green Shoots: Tracking the Recession’s Impact on Donors” »

Online Giving Habits and Demographics

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Just Giving Online Supporter Insight presentation Nov 2009

By Jonathan Waddingham, Just Giving

Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online for charities to enable you to better target them and provide a better experience based on their needs, wants and habits.