**** NOMINATIONS NOW OPEN **** for the Insight in Fundraising Awards 2014

Deadline Extended:  5pm Thursday 20th March 2014

Making a nomination is easy and free of charge, and you can enter as many categories as you wish.

Just think of the insight and influence that great data analysis can bring to fundraising; the innovation, the campaigns and fundraising successes, the teams and individuals around you that deserve recognition – there’s sure to be an awards category to suit!


Simply click through to our Nomination Page and select the category you wish to enter.

Be sure to pay special attention to the Nomination Criteria before filling out your nomination form.

When you are ready, click on the ‘nominate’ button next to the appropriate category and simply fill out the online form.  The online forms can time out so it’s a good idea to collate your nomination text before copying and pasting into the online form boxes.  Be sure to complete ALL of the requested information and explain clearly why your nomination deserves to win.

All award nominations will be judged against the three key criteria:

«    Insight             «    Innovation             «    Impact


Make sure your nomination is sent by 20th March 2014.


What happens next?
Once we have received your nomination you will receive a confirmation of receipt by email.

Your entry form(s) will then be reviewed by the judging panel in March.

All shortlisted entries will be notified in April.

The winners will be announced at the IoF Insight in Fundraising Awards ceremony and celebratory dinner held in London in June 2014.

We wish you the best of luck with your nominations. 

Insight in Fundraising Awards 2014 – NOMINATION CRITERIA

The Insight in Fundraising Awards are the initiative of the Institute of Fundraising’s Special Interest Group (SIG) for Insight in Fundraising and have been designed to recognise and celebrate excellence in data analysis and its insight in charity fundraising.

The award categories represent the application of insight, data, analytics and campaign management in delivering outstanding fundraising performance.

All awards nominations will be judged against three key criteria:

«   Insight           «   Innovation           «   Impact

 It is essential that entrants provide concrete evidence of results and how these have contributed to the overall success of the charity.  We expect to see rigour in methodology, the discovery of fresh and genuine insight, executional elegance and demonstrable value created for the organisation in areas such as supporter experience, income generated and ROI.

NEW Categories!

For 2014, based on feedback from previous entrants and our judges, we have added two new Core Discipline categories for Predictive Analytics and Performance Reporting & Data Visualisation specifically; plus we have extended our Special Awards categories to include Insight on a Shoestring and Rising Star.

IoF National Award

The IOF National Award 2014 – Best Use of Insight will be shortlisted from the winners of the Insight in Fundraising Awards 2014.


Nominations are open to all fundraisers, their support agencies and supplier partners. Applicants can make as many nominations as they wish and may enter the same campaign for more than one category where applicable. There is no charge to make a nomination.

Campaign and Technique-based awards

Nominations for the core disciplines and campaign-based categories should be in respect of recent activity completed and measured by 10th March 2014.

Individuals and team awards 

The time periods over which activity must have taken place will vary widely depending on the category. Specific time periods are referred to on individual nomination forms.

Nomination Deadline

All entry forms must be received by 5.00pm on Monday 10th March 2014. No entries will be accepted after this date.

Who nominates?

Self-nomination is the most common route but you are free to nominate another organisation/individual as long as you can provide the details required in the nomination form. If an organisation is proud of its work and/or practice then it is eligible to nominate itself whether charity or agency/supplier.  You cannot self-nominate for the Rising Star or Outstanding Contribution Categories.
Authenticity guarantee

Applicants must confirm that what they have written in their nomination, to the best of their knowledge, is legal, decent, honest and truthful. The SIG committee and the awards judging panel reserve the right to ask for additional information from the entrant, and to make further enquiries where appropriate.


Insight in Fundraising Awards 2014 – NEW categories, get ready to nominate!

Nominate an organisation, team or individual for FREE. 

Deadline Monday 10th March 2014. 

We’re excited to announce the categories for this year’s awards, and to introduce several NEW categories.  We want you to share your stories to help recognise and showcase excellence in data analysis and insight for charity fundraising.

Two new awards within the core discipline group focus on ‘Predictive Analytics’, and the best ‘Performance Reporting & Data Visualisation’; while there are new special awards for ‘Insight on a Shoestring’ and a ‘Rising Star’.  And we are delighted to confirm that once again the Insight in Fundraising Awards 2014 winners will be shortlisted for the prestigious Best Use of Insight category at this year’s IoF National Awards in July.

So, start considering your entries for the categories listed below – nominations will be open soon!

Insight in Fundraising Awards 2014 – Categories:

  1. Classic Analysis
  2. Digital
  3. Research & Insight
  4. Predictive Analytics
  5. Performance reporting & Data Visualisation
  6. Innovation
  7. Insight on a Shoestring
  8. Team of the Year
  9. Supplier of the Year
  10. Rising Star
  11. Outstanding Contribution Award
  12. IoF National Awards – Best Use of Insight

 Nomination forms with a full description for each category and awards entry criteria will be available online within the next few weeks, watch this space and your inbox for more news.


Presentations from The Ideas Lab conference available now!

Our 2013 Insight SIG annual conference saw a magnificent line-up of speakers, from practitioner case studies from Cancer Research UK, RSPB, UNICEF UK and The British Red Cross, to leading edge thinking from Decode author Phil Barden, Lucy Gower and nfpSynergy founder Joe Saxton.  The Guardian’s digital team galvanised the audience to create compelling data visualisations, while The Cabinet Office showed how behavioural insights can improve results. 

Our own SIG primary research – kindly conducted by fast.MAP – showed that insight is increasingly making a difference to fundraising success. So we can be proud the group is effective in sharing best practice, training and inspiring a wide audience.

The conference was supported by CACI and run by our committee of volunteers.  I thank them all for their contribution to making this event such a success. Buzzing with new ideas and lots to talk about, our drinks reception was a great opportunity for networking and making new friends.

All in all, a very enjoyable and highly valued event – one leading figure said it was “the best IOF conference ever attended”.

Janet Snedden, chair Insight SIG

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1. 13 terrifying trends that are changing the face of charities

Joe Saxton, Founder nfpSynergy
The charity sector is changing around us. Remorselessly. Relentlessly. While we sleep. And at weekends too. And yet most charities go on behaving as if tomorrow is just another day. This session will look at 13 key trends from socio-economics and demographics, from technology, from fundraising, from governance, from management and from the kitchen. How should charities respond? What will the winners and losers look like in this brave new world.

2. You can’t do good innovation without Insight

Lucy Gower, Innovation Director Clayton Burnett
The critical role of insight in supporting innovation and practical techniques to generate ideas from your insight to transform your business.

3a. How CACI and RSPB used segmentation to deliver a supporter-focused communication programme

Anton Ivankiv, Marketing Planner RSPB & Richard Tomlinson, Director of Analysis CACI
The RSPB recognises that in order to achieve ambitious growth targets, it will need to work in the future with a wider range of people and engage new audiences, beyond the traditional profile of their supporters. This presentation will describe how RSPB and CACI worked in partnership to further develop their audience segmentation, and provide actionable and rich insight to identify new target groups, develop advertising and a new communication strategy.

3b. Developing a digital dashboard

Dan Prebble, Digital Analyst UNICEF UK
Insight in Fundraising 2013 Award winner UNICEF UK will be talking about the development process of their digital dashboard. The talk will focus on what UNICEF UK learned whilst developing the dashboard.
Judges comments: “This is a brilliant dashboard that is truly useful, tailored to the organisation, and which provides management information to keep digital front of mind at the charity. This is a great example of a success story that enables fundraisers to look at data in real time for meaningful information, with great potential for insight.”

4b Real-time targeted campaign evaluation

Dr Sean Perkins, Supporter Insight Manager RSPB & Gavin Ellison, Research Director Public services and NfP YouGov

The RSPB recently launched its first major TV advertising campaign for many years: ‘Giving Nature a Home’. It was important to evaluate and communicate the effectiveness of the campaign quickly and accurately, to help assess its effectiveness and plan future waves. Working with YouGov’s ADMARC approach we could check what people felt about the advert against their TV viewing habits, matched with our media plan data. The results demonstrated shifts in deep lying brand characteristics such as alignment with the cause and allowed us to measure effectiveness by type of advert and media planning choices.   Examining this insight alongside campaign response and a daily dashboard of brand receptions helped identify the key drivers of campaign success.

5. Insight-led Innovation at Cancer Research UK- A Case Study

Jenny Lindsay, Head of Insight Cancer Research UK
Dryathlon® 2013 was a huge success: thousands of supporters amassed over £4million in income – and this was just a pilot. But where did all begin? This session will reveal the key insights that helped to shape this successful fundraising campaign, demonstrating the value of a truly insight-led innovation process.

6a Macmillan love Insight. pdf

Clara Avery, Head of Research & Insight Macmillan Cancer SupportMacmillan

A look at how we radically changed our approach to creating and using insight at Macmillan in order to drive fundraising performance, featuring a review of our structure and recent case studies to illustrate how things are working today.

6b. Data Visualisation using Tableau

Jonathan Moxham, Database Marketing Manager & Sophie Reynolds, Senior Data Analyst British Red Cross
This talk will outline the five top tips that the British Red Cross refer to when approaching and delivering visual analysis using tableau or other visual analysis tools. Come along to find out how you might be able to improve both what you deliver as well as the steps involved in getting there.

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7a Data, Story, Chart, Design, How to tell effective visual stories

Adam Frost, Data Visualisation Manager and Tobias Sturt, Head of Creative The Guardian’s Digital Agency

Data visualisation has the ability to turn an uninspiring spreadsheet into a beautiful infographic, interactive or animation. But what’s involved? And what does good data visualisation look like? The Guardian Digital Agency will share some of their experiences in creating compelling visual stories for a wide range of audiences.

7b. An intelligent approach to acquisition

Ben Carter, Head of Charity Development Response One
Response One, winners of the Insight in Fundraising 2013 “Supplier of the year Award” for their entry with Battersea Dogs and Cats Home, will be sharing some of their innovative approaches to planning which places data and insight at the heart of decision-making.

8. Rethink the rules of mail and new opportunities for fundraisers

Jonathan Harman, Managing Director Market Reach
Jonathan Harman is Managing Director of MarketReach, Royal Mail’s business that helps Mail users and their agencies to get better results from their use of Mail. He will present some recent research findings about how mail and email can be planned together for optimal results, outline the research MarketReach will publish in the coming months and discuss the new opportunities for fundraisers that could be enabled by barcoded mail.

9. What we can learn from decision science and applications for charities

Phil Barden, author of “Decoded. The science behind why we buy.”
Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say” mused David Ogilvy several decades ago. Science knows more about behaviour than the marketing and advertising industries have ever used. Advances in ‘decision science’, the combination of neuroscience, behavioural economics, cognitive and social psychology can help to unlock the motivators of behaviour and how to make our initiatives more efficient and effective.

10. Pre Conference Survey 2013 results

David Cole, Managing Director fast.MAP

Many thanks to fast.MAP for conducting the pre conference survey

 Thanks again to our headline sponsor


CACI help organisations drive more business value, by delivering an Integrated Customer Experience.  Our capabilities include consumer insight and analysis, digital campaigning, website design and build, technology integration, hosted and managed database services.   We work with more than 300 consumer-facing businesses, delivering customer and insight-led solutions that improve consumer engagement and commercial value – with data and digital at the heart of everything we do.

Insight in Fundraising Conference- Download the programme now!

A full day conference, packed with the very latest innovative, inspiring and practical ideas to help you unlock the full value of your analytics and insight to drive fundraising success.

Thursday 21st November

Amnesty International, London

09:15- 19:30 (17:30-19:30 complimentary drinks)

Insight in Fundraising 2013 Conference- final programme DOWNLOAD NOW!

Presentations now available from “Age Matters!” September networking event

1. Talking age, Talking Generations- John Whitehead

Winner of the Outstanding Contribution Award at the Insight SIG Awards, John Whitehead makes the case for age being the most important single dimension you can append to your database.

2. Does Age Matter- Lee Gisbourne, RNLI

How and why the RNLI have placed age at the centre of fundraising with examples of its use in product development, marketing planning and campaign execution.


CRUK wins Best Use of Insight in IoF National Awards 2013

Contratulations to Cancer Research UK who won the first National Award for Best Use of Insight to celebrate and reward the best examples of data insight in fundraising, drawn from the Insight in Fundraising Awards scheme

The National Award winner was revealed at the IoF’s National Awards 2013 on July 1st at the IoF National Convention in London.

Peter Lewis, Chief Executive of the Institute of Fundraising commented,

“The Insight in Fundraising Awards were introduced by the IoF Insight SIG only last year and we were impressed by the quantity and, more importantly, the quality of the nominations received. 

In recognition of this and Insight’s fundamental contribution to the sector, we’re very pleased to acknowledge success in this area at the IoF National Awards also.”

IoF National Award shortlist

Cancer Research UK (Dryathlon)

Comic Relief (Identifying Fundraising Hot-spots in SMS Phone Numbers)

RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)

UNICEF UK (Digital Analytics Dashboard)

Awards 2013

Awards 2013

Awards 2013

Awards 2013



2013 Awards Gallery


Insight in Fundraising 2013 Award Winners!

  • Top charities awarded for data insight driven fundraising

The second annual Insight in Fundraising Awards took place last night, 11th June, at a gala dinner at the Hotel Russell in London.  Charities and their data insight partners came together to celebrate excellence in insight driven fundraising, with RNIB, UNICEF UK, Comic Relief, Cancer Research UK, and RNLI among those winning awards for their work (full list below).

 The Insight in Fundraising Awards, an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG), reward best practice and innovation in harnessing data and insight to improve fundraising performance in the charity sector. This year’s event attracted a huge response with twice as many entries as in 2012 and the ceremony was attended by nearly 200 leading fundraisers and fundraising analysts.

 Top prizes were awarded in the following categories: Classic Analysis, Digital, Innovation, and Research.  Awards were also presented for Team of the Year, Supplier of the Year, and Outstanding Contribution. This last award went to John Whitehead of WaterAid for his outstanding contribution to educating others in the industry and in developing the areas of lifetime value modelling and attrition analysis.

Click here for the Book of the Night celebrating all the winners: Insight in Fundraising 2013 Awards brochure

 Award Winners 

 Classic Analysis


RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)

Highly commended: 

British Red Cross

Alzheimer’s Society and Adroit Data and Insight




UNICEF UK (Digital Analytics Dashboard)

Highly commended

Meningitis Trust





Cancer Research UK (Dryathlon)

Highly Commended

League Against Cruel Sports & Other Ltd




Comic Relief, DataTalk & Streetwise Analytics (Identifying Fundraising Hot-spots in SMS Phone Numbers)

Highly Commended



 Team of the Year


RNLI (Insight & Performance Team)

Highly Commended



 Supplier of the Year


Response One (nominated by Battersea Dogs & Cats Home)

Highly Commended

Wood for Trees


 Outstanding Contribution

John Whitehead (WaterAid)

Janet Snedden, Chair of the IoF Insight SIG and Director of Metametrics said: “This second year of the Insight in Fundraising Awards has been another great success, rewarding some excellent examples of best practice and innovation in data insight. We are also delighted to announce our partnership with the IoF’s National Awards, which will serve to promote the use of intelligent data analysis even further across the fundraising sector.”

 Paul Seabrook, Awards Lead at the IoF Insight SIG and Director of fast.Map also commented: “The standard of entries was extremely high again this year, with fierce competition for each category. The awards were very well deserved so congratulations to all the winners who serve as an inspiration and guide to other charities looking to make better use of data driven insight.”



Awards 2013 Judging Panel

Many thanks to our judges for helping to choose the best of the best for the Insight in Fundraising Awards 2013  to be announced at our Gala Dinner on 11th June 2013

    1. Stuart McCoy, Charity Data Consultant, DM Insight
    2. Marie Sauvé-Rodd – Deputy Fundraising Director, Barnardo’s
    3. Michael Docherty, Head of Digital, Cancer Research UK
    4. John Moxham, Database Marketing Manager, British Red Cross
    5. James Spears – Head of Direct Marketing, CLIC Sargent
    6. John Whitehead – Supporter Planning & Insight Manager, WaterAid
    7. Paul Seabrook, Founder & Director, fast.MAP
    8. Jim Baggett – Founder & Managing Director, Wood For Trees
    9. John Urpeth, Founder of Boy on a Beach, Research Consultant
    10. Amanda Harris, Deputy Managing Director, Response One
    11. Antony Begley, Managing Editor, Database Marketing (Chair)