1. Please fill in the form below:

Connect on Linkedin

Classic

Networking Events – Presentations

By On March 24, 2013 In Classic, Downloads, Events With No Comments Permanent Link to Networking Events – PresentationsPermalink

Insight-SIG-demystifying-digital-social-media-analytics

Demystfying digital, media and social analytics

Presentations from our March 2013 networking event available  here: 2013-03_IoF_Insight_SamBertieV4

A topline look into the world of digital and media analysis, focusing on exploring the current landscape, including topics from simple Google Analytics through to more in-depth cross channel analysis such as paid, owned and earned analysis.

Bertie Bosrédon

Digital & Social Media expert Bertie has over 15 years experience in digital communications and has worked in the not-for-profit sector for 11 years. He set up the British Heart Foundation first online team and fundraising strategy, working on national campaigns before joining Breast Cancer Care, where he implemented innovative online services tools and an influential social media strategy.  Bertie helps organisations develop their digital presence, find the right tool and tactics to connect with their audience, increase income and engagement, and measure impact.

Sam Watts

Head of Marketing Analytics, Metametrics, Sam has over 8 years of media analysis experience, covering all channels both on and offline. In recent years Sam has concentrated on digital analysis, including both social and cookie based analysis. Sam has recently joined Metametrics, having previously been UK head of data and analysis at Starcom MediaVest Group, where he also led the global development of attribution modelling for SMG.

February 2013

Data Analytics – Powerful Insight into your Donors’ Giving Potential

Presentations available here:

PART1 MARCELLE – Insight in Fundraising 170213

PART2 STUART – IoF Insight SiG Data Analytics & Donor Potential

What are the smartest Individual Giving teams doing in the area of Mid and High-Value donor fundraising to make their data work harder and bring in significant net gains to the business?

Stuart McCoy – Data Strategy Consultant, DM Insight

Stuart has twelve years experience of data-led fundraising, gained at over thirty NfPs and agencies.  After seven enjoyable years as Help the Aged dedicated fundraising analyst, he set up DM Insight, a data strategy and analysis service specialising in the charity and not-for-profit sectors.

 Marcelle Jansen – WealthEngine

A data specialist, Marcelle worked in the Financial Industry for over 20 years commercialising financial information and applications ranging from historical and forecast data to portfolio risk models and corporate governance research.  She started with WealthEngine in October 2009 and manages WealthEngine’s UK office. 

Based in London, she provides client support to UK clients, providing solutions for sophisticated prospect research and analytics and supporting clients on WealthEngine’s tools to better reach their fundraising goals.

 April 2012

‘How to get ahead in analytics’ featured guest speakers Jonathan Moxham from British Red Cross and Damion Deansfrom Haigh Recruitment with lots of useful hints and tips on  how you can make the most of career opportunities in this sector and what experience and skills you need to move on.

Presentations from British Red Cross and Haigh Recruitment

The advantages of entering awards programmes

By On March 18, 2012 In Classic, Events, Market Insight, Online, Research, SIG With No Comments Permanent Link to The advantages of entering awards programmesPermalink

The one thing that the SIG members ask for time and time again are best practice case studies for using data and insight in fundraising.  The new SIG awards have been launched in response to this, to generate a fresh view on what leading edge practitioners are achieving . . . and how.

Now we know that many of you won’t have entered industry awards before, so we have created a ‘Tips for Writing your Entry’ guide to help get you started.  We so often take for granted the good work that we do, day in, day out – so why not seek some recognition for the results achieved?

You’ve done the hard work and achieved some excellent results.  So here are a few reasons why it is worth making a small amount of extra effort to package up your experience and learning into an award entry:

  • Industry recognition.  Not only will an award win look good on your own CV but your work will a credit to your organisation, too, underlining the value delivered from investments in fundraising and insight.  Now that will impress supporters in the Annual Report.
  • Bolster internal profile.  Being unassuming is a common trait of us analytical folk, but let’s seek credit where credit is due.  Even the process of crafting an award entry will help you reflect upon your team’s intelligent approach, helping you to articulate why you have been successful and how you have contributed significantly to fundraising performance.  Won’t the investment in better insight and data capabilities be so much easier to make?
  • Increase team morale and loyalty.  Winning an award will ensure your diligence and wisdom is celebrated.  Success breeds success and you will find it easier to retain key staff and attract talent into your team and the organisation.
  • Best practice case studies for the industry.  Your work can help educate and inspire others, continuing to raise standards within the sector and our discipline.

. . . and don’t forget, by preparing your entry for the SIG awards you will have the material to adapt for other industry awards that you may also wish to enter such as the Database Marketing Awards, the Data Strategy Awards, the prestigious DMAs and others.

So why not clear a few hours in your schedule and invest in drafting your SIG award entry soon?

The Analyst’s Greatest Hits – presentations now available

By On December 5, 2011 In Classic, Events, Market Insight, Online, Research With No Comments Permanent Link to The Analyst’s Greatest Hits – presentations now availablePermalink

Following the conference on 29/11/2011, the presentations are now available here.

Are You Measuring Lifetime Value Accurately?

By On September 5, 2011 In Classic, Events With No Comments Permanent Link to Are You Measuring Lifetime Value Accurately?Permalink

Networking event: Measuring lifetime value, Tuesday 27th September, Devonshire Arms, Piccadilly, Central London.

Getting a truly accurate measure of life time value is a goal for many analysts but of course it isn’t easy.  Modeling behaviour into the future and the differing nature of recruitment channels make it tricky to create meaningful comparisons.

How can an analyst address these issues and serve up the robust numbers needed to base decisions on?

John Whitehead (Supporter Planning and Insight Manager at WaterAid) and Nigel Magson (Data Consultant) will share their views and experience.

Just as importantly, there will be plenty of time for attendees to discuss this topic and indeed any other during the evening, helped by the informal venue, light snacks and a drink or two.

Please book ahead as numbers are limited to 40 at the Devonshire Arms,Denman Street, two minutes fromPiccadilly Circustube (same venue as our last event in June)

Tickets cost just £5 and can be booked here http://insightsigseptevent.eventbrite.com

Any queries please contact Liz Cook on liz@insightsig.org.

(0782 5757209)

 

About the speakers

John Whitehead is Supporter Planning and Insight Manager at WaterAid.  He has worked in the charity sector for over 15 years, having previously worked for both the National Trust and John Grooms (now Livability).

Before that he worked in commercial marketing and advertising, including time at Air Miles, Evans Hunt Scott, CACI and Saatchi & Saatchi.  He is a Founding Member and Fellow of the Institute of Direct Marketing and a Member of the Institute of Fundraising.   And he likes finding stories in numbers…

Nigel Magson has spent over 20 years in the data services industry. Along the way he’s become a Fellow of both the Institute of Direct Marketing and the Chartered Institute of Marketing. Because of his special interest in not-for-profit marketing, in 2006 he co-founded the Insight special interest group as part of the Institute of Fundraising, aiming to raise standards for analysts working within the Charities sector.

Before he set up Tangible Data in 1996, he spent 10 years working for British Gas, where he managed the development of marketing databases used for direct marketing, business planning and modelling.

Insight in Fundraising – CHASE 2010

By On March 26, 2010 In Classic, Online, Research With No Comments Permanent Link to Insight in Fundraising – CHASE 2010Permalink

February 2010 from CHASE 2010 on the use of insight within fundraising.

What is it and why is it essential?

by Nigel Magson, SIG Chairman
Download

Case Study: Understanding donor performance to drive fundraising strategy

By On November 18, 2009 In Classic, Events With No Comments Permanent Link to Case Study: Understanding donor performance to drive fundraising strategyPermalink

Simon Turner, DomainPaul tew, Open Doors charity

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and just how do you go about looking at the strategic perspective? How to you know what the strategic gaps and opportunities within the programme are? Part of the answer comes from examining donor’s performance over time. That means taking at donor centric view and tracking their giving patterns over time.

This sounds good in theory, but what exactly is the theory, how does it work, and how does the end result look?  In this session, we look at Domain’s Donor Performance Index as a tool for achieving the above goals, and we look at a live example of how this work was applied to charity Open Doors and what this delivered for the organisation.”

Evolution of the Supporter Journey at Age Concern and Help the Aged

By On November 17, 2009 In Classic, Events With No Comments Permanent Link to Evolution of the Supporter Journey at Age Concern and Help the AgedPermalink

Plenary by Michelle de Souza at Insight 2009

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that it is possible, this session discusses how the newly merged charity, Age Concern and Help the Aged, will take this strategy forward.

Case study: Amnesty Supporter Monitor

By On November 17, 2009 In Classic, Events With No Comments Permanent Link to Case study: Amnesty Supporter MonitorPermalink

amnesty-pres

Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

These crucial numbers are often hidden within unwieldy database systems and clouded by complicated or vague business rules which determine this information.  Over the last year Wood for Trees have worked with Amnesty in tying down these key definitions and presenting the results in a clear and concise manner, available to the whole fundraising team at the click of a button. The result is SuM (Supporter Monitor Report) – a user friendly, Excel based results dashboard.

Goodbye Excel Spreadsheets!

By On November 16, 2009 In Classic, Events With No Comments Permanent Link to Goodbye Excel Spreadsheets!Permalink

Huw's Plenary Session

Insight 2009 presentation on new data visualisation techniques

By Huw Davis, The Huw Davis Partnership

In this session, Huw explores best practice in visualising data, including how the value of a supporter’s social network can be viewed.  Dashboarding applications are recommended for performance reporting whilst segmentation is brought to life through creative treatment.

Harnessing the Power of a Volatile Media World

By On November 16, 2009 In Classic, Events With No Comments Permanent Link to Harnessing the Power of a Volatile Media WorldPermalink

Huw's presentation

Presentation at Insight 2009 Conference

By Huw Davis, The Huw DavisPartnership

Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media.

← Older Entries