February 2010 from CHASE 2010 on the use of insight within fundraising.
What is it and why is it essential?
by Nigel Magson, SIG Chairman
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Domain’s Donor Performance Index explained Using Domain’s DPI strategically at Open Doors charity Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...] Insight 2009 Plenary: Supporter Journey By Michelle De Souza, Age Concern/Help the Aged Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...] Amnesty case study at Insight 2009 By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few. These crucial numbers are often [...] Presentation at Insight 2009 Conference By Huw Davis, The Huw DavisPartnership Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media. Data Management Best Practice Presentation at Insight 2009 By Dawn Varley Your database should be the fundraising engine of your organisation, and your analysis the mapping that points the way forward. But your database is only as good as the data on it, and the data on it is only as good as you make it. Dawn [...] The Analysis Process – Insight 2009 presentation By David Dipple, Tangible Data and Penny Kenyon, Save The Children David and Penny discuss communication between marketers and analysts and provide some practical guidance for improving the process that produces great work. RSPB presentation – Insight 2009 Conference By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes) In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well [...] |
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