IOF INSIGHT SIG » classic

Insight in Fundraising – CHASE 2010

Stephen Newberry — Fri, 26 Mar 2010 12:46:21 +0000

February 2010 from CHASE 2010 on the use of insight within fundraising.

What is it and why is it essential?

by Nigel Magson, SIG Chairman Download

Case Study: Understanding donor performance to drive fundraising strategy

Janet — Wed, 18 Nov 2009 11:04:47 +0000

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...]

Evolution of the Supporter Journey at Age Concern and Help the Aged

Janet — Tue, 17 Nov 2009 12:00:41 +0000

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...]

Case study: Amnesty Supporter Monitor

Janet — Tue, 17 Nov 2009 11:46:41 +0000

Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

These crucial numbers are often [...]

Goodbye Excel Spreadsheets!

Janet — Mon, 16 Nov 2009 18:48:18 +0000

Insight 2009 presentation on new data visualisation techniques

By Huw Davis, The Huw Davis Partnership

In this session, Huw explores best practice in visualising data, including how the value of a supporter’s social network can be viewed. Dashboarding applications are recommended for performance reporting whilst segmentation is brought to life through creative treatment.

Harnessing the Power of a Volatile Media World

Janet — Mon, 16 Nov 2009 18:11:17 +0000

Presentation at Insight 2009 Conference

By Huw Davis, The Huw DavisPartnership

Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media.

Tuning the Engine: Pass your Data MOT

Janet — Fri, 06 Nov 2009 20:38:26 +0000

Data Management Best Practice Presentation at Insight 2009

By Dawn Varley

Your database should be the fundraising engine of your organisation, and your analysis the mapping that points the way forward. But your database is only as good as the data on it, and the data on it is only as good as you make it. Dawn [...]

The Analysis Process

Janet — Fri, 06 Nov 2009 20:35:18 +0000

The Analysis Process – Insight 2009 presentation

By David Dipple, Tangible Data and Penny Kenyon, Save The Children

David and Penny discuss communication between marketers and analysts and provide some practical guidance for improving the process that produces great work.

Case Study: RSPB Supporter Data Analysis Project

Janet — Fri, 06 Nov 2009 20:02:09 +0000

RSPB presentation – Insight 2009 Conference

By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes)

In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well [...]