Event news

November Conference Presentations now ready to download…

Modern_Insight_LogotypeFollowing the great success of last week’s IOF Insight SIG conference, Modern Insight; same, same but different – the presentations are now ready to download!

You can also download this handy who’s who document for info about all the speakers who presented!


Reinvigorating Cash Giving: how Sightsavers Doubled Cash Income. Andrew Lockett – Wood for Trees & Becki Jupp – Sightsavers

Hear how Sightsavers increased their cash donation income over the last 3 years through the cumulative effect of many small improvements – the synergy between data, analysis insights, creative, vision & team structure.

WfT & Sightsavers Cash Appeals – Andrew Lockett


Where is the money? Practical steps towards Insightful Philanthropy Fundraising, merging Research & Data. Ben Rymer – Age UK

There’s plenty of room to grow philanthropic giving – just compare the Sunday Times’ Giving and Rich lists.  But being effective means being evidence- and insight-led.  In the talk, Ben will look at analytical approaches for insight professionals and researchers to identify affinity and capacity for major gifts; methods and strategy for philanthropy insight, and give some context on wealth dynamics in the UK.

Where is the Money… Ben Rymer – Age UK


Significance Testing – David Dipple

Significance and significance testing are important aspects of an analysist life; but what does the term significance mean and also, importantly what it doesn’t mean? I am 95% confident that you will find this a significant contribution to the day’s events.

Significance Testing – David Dipple


RNLI Supporter View. James Johnstone – RNLI & Paul Seabrook – Beautiful Insights

The RNLI Research team has spent the past two years scoping, building and running an online supporter panel, something it had never tried before. Along with its supplier, Beautiful Insights, they are here to share their experience, what they’ve learnt and how your own organisation could benefit from its own panel.

RNLI Supporter View – James Johnstone & Paul Seabrook


Measuring Impact. Marina Garcia-Pinilla – Macmillan & James Lupton – M&S

We know that as people live through cancer their needs become more complex. The Macmillan Support Line (MSL) offers free emotional support, clinical and general cancer information, welfare rights and financial services advice to people affected by cancer. Since 2010, MSL staff captures data on both the customer and the enquiry in each interaction and records it in our CRM system. Some of this data is structured and therefore can be easily mined, but the core of the conversations sits in both free-text fields and recorded phone -calls.

The objective was to investigate MSL’s unstructured data in order to understand the complexity and quantify the needs of people affected by cancer through their enquiries.

Measuring Impact – Macmillan Service Line with M&S – Marina Garcia-Pinilla & James Lupton


RFV2.o Avoiding the RFV Vortex. Sam Stafford – Wood for Trees, Mike Naidu – Cystic Fibrosis Trust & Kirsty Ramage – Diabetes UK

Feeling trapped in a spiral of diminishing returns as RFV dominates your campaign planning? Chasing ROI at the expense of long-term growth almost always restricts success, so how can you identify and open up new potential from within your existing supporter database? In this session Wood for Trees will describe some of the options open to big or small charities to extend the reach of their campaigns and move beyond traditional Recency, Frequency and Value segmentations

RFV 2.0 Avoiding the RFV Vortex – Sam Stafford, Michael Naidu & Kirsty Ramage


The Future of Analysis, Supporter Journeys & Marketing Automation. Rob Jones – Qbase & Selena Wark – PCUK

In this seminar Rob Jones, Insight Consultant at Qbase will look at how insight, and the role of the Analyst, is developing within fundraising organisations. We’ll see how personalisation and automation will be at the heart of how charities fundraise. We’ll discuss the skills  Analysts will need in order to keep up with the ever increasing demands of marketing and fundraising departments. We’ll hear from Selena Wark, Head of Data and Analytics at Prostate Cancer UK on how they have just started this journey. She’ll show you how they are bringing insight led multi-channel marketing automation to their charity, along with the challenges they’ve faced but the opportunities it has brought. If your charity is considering marketing automation this is a must see seminar.

Fundraising Campaign Automation – Selena Wark PCUK, Rob Jones Qbase


About Loyalty. Roger Lawson – Roger Lawson Consulting

About Loyalty recently undertook a large scale study with five of the UK’s largest charities which looked at how loyal their donors are and, importantly, the different drivers of loyalty for different donors. Drawing on this research and other work from the charity and commercial sectors, we will provide new insights into why donors stay loyal and why they don’t.

About Loyalty – Roger Lawson


Excel Skills. Victoria Barham

Whether you are a novice who wants to learn more or a spreadsheet expert who just can’t keep away, join Victoria for this session to discover, discuss and debate the most useful data analysis and reporting skills within Excel.

Excel Skills – Victoria Barham


Digital Isn’t Different. Julie Jeffes – Blue Cross, Andrew Sargent & John Kelly – Wood for Trees.

A ground up review of the Blue X email programme which puts their digital audience under the spotlight and challenges and explores the assumptions that they are ‘different’. This project shows how the analysis helped to reveal what was really happening and how those insights have changed what Blue Cross does to become more effective in optimising their email communications.

Digital isn’t different – Andrew Sargent, Jon Kelly & Julie Jeffes


IOF Pre-conference Survey Results 2015 – Mark Mina


Recruitment & Development – Ruth Smyth, Roisin McCarthy, Jonathan Moxham

Beyond List Rental – Lara Bonney – Epsilon

Beyond List Rental – Kerry Rock – Prospecting for Gold

Barnardo’s Consent Gathering

Analysts are from Mars – Fundraisers are from Venus – Stuart McCoy

Making Consent a Marketing Process – David Cole (2)

Tableau – Eric Hannell

What makes a modern Insight Team – Bob Francis

Annual Conference: presentations available to download

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Some 200 delegates attended our sell-out November Conference at Amnesty International in London in November. 

A reminder of the full programme is here: Insight in Fundraising Programme 27.11.2014 

Click here to go to the Resources section where you can download the conference presentations:  http://insightsig.org/?p=3120

November networking event … presentation now available

Making Insight Work in Practice…. a fundraiser’s perspective and journey so far…

Download the presentation- Making Insight Work From A Fundraisers Persepctive

With the ever-increasing amounts of insight and analysis available to charities, just how can fundraisers most effectively pick and choose which elements are best to apply to their campaigns?

Final chance to book for our Monday 10th November networking event and hear from a practising Head of Individual Giving about how they are using the insight and analysis provided to them by their consultancy to improve the income from current and future campaigns.

  •  Rupert Tappin, Founder & Director, Decaid Consulting
  • Anna Hardy, Head of Individual Giving, The Children’s Trust

About the speakers

Rupert Tappin has over 15 years’ experience of recruiting regular givers to charities – initially working for NTT, part of Action Aid at the time, and latterly mainly agency-side. He has helped set-up various in-house face-to-face operations and established his own acquisition agency, Future Fundraising, 10 years ago. In 2012 he co-founded his consultancy, Decaid Consulting, which helps charities maximise income from individuals through analysis, benchmarking and improved stewardship. Rupert is driven to help charities to better use data and insight to drive the future performance of campaigns and develop communication strategies that inspire and motivate.

Anna Hardy is Head of Individual Giving at The Children’s Trust, with twenty years’ experience in fundraising, starting her career at Target Direct (now Tangible) and WWAV Rapp, before moving charity side in 2002.  She is responsible for raising £2m a year from individual donations, regular giving, lottery and raffle, in memoriam and legacies.

Presentations from the Insight SIG Summer Conference now available to download!

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The Insight in Fundraising Conference 2014 held on Friday 11th July at the RNLI, Poole was a fantastic success! Many thanks to all of you that came out to Poole and enjoyed the wonderful location as well as the extremely interesting talks and sessions. 

A massive thank you to the fantastic speakers and Committee, we couldn’t do it without you.

Full programme with session synopsis:Insight SIG Summer Conference Full Programme

Download the presentations:

SIG supporter tracker insights part 1

David Cole, Managing Director, fast.MAP

How is the rise in mobile impacting fundraising

Amanda Neylon, Head of Digital, Macmillan Cancer Support

The secret to email marketing- Send more email

Dela Quist, CEO, Alchemy Worx

Using econometric modelling to allocate the impact of the fully integrated media mix for RSPB’s ground-breaking Giving Nature a Home campaign

Sam Watts, Director of Analytics, MetaMetrics & Sean Perkins, Supporter Insight Manager, RSPB

SIG supporter tracker insights part 2

David Cole, Managing Director, fast.MAP

The changing face of face-to-face

Martin Jervis, Chief Operating Officer, Fundraising Officer

Don’t mention the c word

Darren Fleetwood, Senior Research Executive, Oxfam

SaveWave- What happens if you ask the public to donate their social media accounts.pptx

Luke Williams, Social Media Innovation Officer & Sarah Marsh, Producting Marketing Manager both at RNLI