IOF INSIGHT SIG » Events

Insight SIG Spring 2010 Event

Stephen Newberry — Tue, 27 Apr 2010 13:06:00 +0000

Fundraising insight in a digital world

1.30pm – 5.30pm, Tuesday 25th May, Amnesty International, London

Book your place now: (http://insightspring2010.eventbrite.com

A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising. ‘Engaging’ people online is [...]

The Institute of Fundraising Technology Groups’ – Conference 2010

Stephen Newberry — Wed, 31 Mar 2010 13:14:21 +0000

The Institute of Fundraising Technology SIG is proud to announce their fifth annual one-day conference on the 13th May 2010.

Please see http://www.iofitsig.org/conf/ for more information and to book.

Case Study: Understanding donor performance to drive fundraising strategy

Janet — Wed, 18 Nov 2009 11:04:47 +0000

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...]

Using Web Analytics to Tune your Digital Marketing and Drive your Online Business

Janet — Tue, 17 Nov 2009 12:14:30 +0000

Intellitracker presentation at Insight 2009

By David Hudson, Intellitracker

For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...]

Evolution of the Supporter Journey at Age Concern and Help the Aged

Janet — Tue, 17 Nov 2009 12:00:41 +0000

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...]

Case study: Amnesty Supporter Monitor

Janet — Tue, 17 Nov 2009 11:46:41 +0000

Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

These crucial numbers are often [...]

Goodbye Excel Spreadsheets!

Janet — Mon, 16 Nov 2009 18:48:18 +0000

Insight 2009 presentation on new data visualisation techniques

By Huw Davis, The Huw Davis Partnership

In this session, Huw explores best practice in visualising data, including how the value of a supporter’s social network can be viewed. Dashboarding applications are recommended for performance reporting whilst segmentation is brought to life through creative treatment.

Harnessing the Power of a Volatile Media World

Janet — Mon, 16 Nov 2009 18:11:17 +0000

Presentation at Insight 2009 Conference

By Huw Davis, The Huw DavisPartnership

Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media.

The Search for Green Shoots: Tracking the Recession’s Impact on Donors

Janet — Fri, 06 Nov 2009 20:58:20 +0000

Impact of recession on Donors study findings Nov 09

By Steven Dodds, DMS

The Search for Green Shoots: Tracking the recession’s impact on donors

As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors [...]

Online Giving Habits and Demographics

Janet — Fri, 06 Nov 2009 20:50:19 +0000

Just Giving Online Supporter Insight presentation Nov 2009

By Jonathan Waddingham, Just Giving

Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...]