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Ruth Smyth, Supporter Insight Manager at the RSPB and Julie Pitt of Plug the Gap will share their experience in digging beneath the surface of RFV analysis to reveal a more complex picture of donor response to appeals, leading to dramatic changes to this pioneering wildlife charity’s appeals programme. For full information see our events [...] Stop Press! The SIG’s inaugural awards programme has extended the entry date to Thursday 10th May, giving all you folk rushing to get your entries written the best part of another couple of weeks to complete them. Full details of the awards are published here in the SIG website, with entry forms downloadable by category. [...] If you haven’t entered industry awards before we recognise that it can be a little daunting in knowing where to start. To help you out, take a look at a previous award winning example from Age UK, published with kind permission from Michelle de Souza, CRM & Insight Manager. There is more information in the awards section [...] |
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