IOF INSIGHT SIG » Market Insight

The advantages of entering awards programmes

Janet — Sun, 18 Mar 2012 23:45:44 +0000

The one thing that the SIG members ask for time and time again are best practice case studies for using data and insight in fundraising. The new SIG awards have been launched in response to this, to generate a fresh view on what leading edge practitioners are achieving . . . and how.

Now we know that many of you won’t have entered industry awards before, so we have created a ‘Tips for Writing your Entry’ guide to help get you started. We so often take for granted the good work that we do, day in, day out – so why not seek some recognition for the results achieved?

You’ve done the hard work and achieved some excellent results. So here are a few reasons why it is worth making a small amount of extra effort to package up your experience and learning into an award entry:

Industry recognition. Not only will an award win look good on your own CV but your work will a credit to your organisation, too, underlining the value delivered from investments in fundraising and insight. Now that will impress supporters in the Annual Report.
Bolster internal profile. Being unassuming is a common trait of us analytical folk, but let’s seek credit where credit is due. Even the process of crafting an award entry will help you reflect upon your team’s intelligent approach, helping you to articulate why you have been successful and how you have contributed significantly to fundraising performance. Won’t the investment in better insight and data capabilities be so much easier to make?
Increase team morale and loyalty. Winning an award will ensure your diligence and wisdom is celebrated. Success breeds success and you will find it easier to retain key staff and attract talent into your team and the organisation.
Best practice case studies for the industry. Your work can help educate and inspire others, continuing to raise standards within the sector and our discipline.

. . . and don’t forget, by preparing your entry for the SIG awards you will have the material to adapt for other industry awards that you may also wish to enter such as the Database Marketing Awards, the Data Strategy Awards, the prestigious DMAs and others.

So why not clear a few hours in your schedule and invest in drafting your SIG award entry soon?

The Analyst’s Greatest Hits – presentations now available

Stephen Newberry — Mon, 05 Dec 2011 13:46:49 +0000

Following the conference on 29/11/2011, the presentations are now available here.

Not for Profit Analysis Benchmarking 2010 Study

Stephen Newberry — Tue, 26 Oct 2010 12:44:18 +0000

Through popular request from yourselves, we are pleased to initiate a benchmarking study to allow our membership understand the charity analysis landscape – how it is resourced, the tools and technology you use, and the areas of analysis you all engage in…..

This is your survey, requested by you, containing your questions and now hopefully completed by you! Please take a moment of your time, it shouldn’t take you too long. All individual responses will be treated anonymously. The deadline for the survey is 5pm on Tuesday 2nd November. To complete the survey, please click through here http://www.ccb-research.com/1316Live/AutoWeb.asp

We will be making the result of the survey available to all, and giving a debrief at our forthcoming conference “Unleash your inner analyst” to be held at Amnesty on 30th November. More details can be found on this event at http://www.eventbrite.com/event/916109107 – please get booking!

The Search for Green Shoots: Tracking the Recession’s Impact on Donors

Janet — Fri, 06 Nov 2009 20:58:20 +0000

Impact of recession on Donors study findings Nov 09

By Steven Dodds, DMS

The Search for Green Shoots: Tracking the recession’s impact on donors

As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors giving habits might change via a monthly quantitative study. In particular, the study aims to identify who is most likely to change their giving habits and which methods of giving are likely to be winners or losers.

The study has helped DMS advise its clients on how their fundraising program needs to adapt to this changing environment, and where potential opportunities lie. This session aims to share the key findings from this tracking survey and the implications for insight managers and fundraisers. As the tough economic climate continues, and in a world where attitudes to money (and parting with it) may have changed for a good, come and learn where tender green shoots might be starting to grow.

Online Giving Habits and Demographics

Janet — Fri, 06 Nov 2009 20:50:19 +0000

Just Giving Online Supporter Insight presentation Nov 2009

By Jonathan Waddingham, Just Giving

Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online for charities to enable you to better target them and provide a better experience based on their needs, wants and habits.