|
||||||
|
Fundraising insight in a digital world 1.30pm – 5.30pm, Tuesday 25th May, Amnesty International, London Book your place now: (http://insightspring2010.eventbrite.com A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising. ‘Engaging’ people online is [...] February 2010 from CHASE 2010 on the use of insight within fundraising. What is it and why is it essential? by Nigel Magson, SIG Chairman Intellitracker presentation at Insight 2009 By David Hudson, Intellitracker For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...] Just Giving Online Supporter Insight presentation Nov 2009 By Jonathan Waddingham, Just Giving Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...] CCB Fastmap presentation at Insight 2009 Conference By David Cole, CCBfast.MAP A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have [...] |
||||||
|
Copyright © 2010 IOF INSIGHT SIG - All Rights Reserved |
||||||
