Fundraising insight in a digital world
1.30pm – 5.30pm, Tuesday 25th May, Amnesty International, London
Book your place now: (http://insightspring2010.eventbrite.com
A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising. ‘Engaging’ people online is [...]
February 2010 from CHASE 2010 on the use of insight within fundraising.
What is it and why is it essential?
by Nigel Magson, SIG Chairman
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For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...]
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