IOF INSIGHT SIG » online http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Fri, 30 Jul 2010 12:12:58 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Insight SIG Spring 2010 Event http://insightsig.org/2010/04/insight-sig-spring-2010-event/ http://insightsig.org/2010/04/insight-sig-spring-2010-event/#comments Tue, 27 Apr 2010 13:06:00 +0000 Stephen Newberry http://insightsig.org/?p=361 Fundraising insight in a digital world

1.30pm – 5.30pm, Tuesday 25th May, Amnesty International, London

Book your place now: (http://insightspring2010.eventbrite.com

A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising.  ‘Engaging’ people online is [...]]]> http://insightsig.org/2010/04/insight-sig-spring-2010-event/feed/ 0 Insight in Fundraising – CHASE 2010 http://insightsig.org/2010/03/insight-in-fundraising-chase-2010/ http://insightsig.org/2010/03/insight-in-fundraising-chase-2010/#comments Fri, 26 Mar 2010 12:46:21 +0000 Stephen Newberry http://insightsig.org/?p=335 February 2010 from CHASE 2010 on the use of insight within fundraising.

What is it and why is it essential?

by Nigel Magson, SIG Chairman Download

]]> http://insightsig.org/2010/03/insight-in-fundraising-chase-2010/feed/ 0 Using Web Analytics to Tune your Digital Marketing and Drive your Online Business http://insightsig.org/2009/11/using-web-analytics-to-tune-your-digital-marketing-and-drive-your-online-business/ http://insightsig.org/2009/11/using-web-analytics-to-tune-your-digital-marketing-and-drive-your-online-business/#comments Tue, 17 Nov 2009 12:14:30 +0000 Janet http://insightsig.org/?p=285

Intellitracker presentation at Insight 2009

By David Hudson, Intellitracker

For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...]]]> http://insightsig.org/2009/11/using-web-analytics-to-tune-your-digital-marketing-and-drive-your-online-business/feed/ 0 Online Giving Habits and Demographics http://insightsig.org/2009/11/online-giving-habits-and-demographics/ http://insightsig.org/2009/11/online-giving-habits-and-demographics/#comments Fri, 06 Nov 2009 20:50:19 +0000 Janet http://insightsig.org/?p=226

Just Giving Online Supporter Insight presentation Nov 2009

By Jonathan Waddingham, Just Giving

Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...]]]> http://insightsig.org/2009/11/online-giving-habits-and-demographics/feed/ 0 Online Research Comes of Age, even for Dorothy Donor http://insightsig.org/2009/11/online-research-comes-of-age-even-for-dorothy-donor/ http://insightsig.org/2009/11/online-research-comes-of-age-even-for-dorothy-donor/#comments Fri, 06 Nov 2009 20:15:54 +0000 Janet http://insightsig.org/?p=210

CCB Fastmap presentation at Insight 2009 Conference

By David Cole, CCBfast.MAP

A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have [...]]]> http://insightsig.org/2009/11/online-research-comes-of-age-even-for-dorothy-donor/feed/ 0