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We hardly need to mention that the needs, tastes and preferences of donors are changing. A good way to make sense of this change – and separate fact from assumption – is through the use of tracker studies. By regularly and consistently ‘taking the temperature’ of the donating public, their changing wants can be [...] The one thing that the SIG members ask for time and time again are best practice case studies for using data and insight in fundraising. The new SIG awards have been launched in response to this, to generate a fresh view on what leading edge practitioners are achieving . . . and how. Now we [...] Following the conference on 29/11/2011, the presentations are now available here. |
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