The one thing that the SIG members ask for time and time again are best practice case studies for using data and insight in fundraising. The new SIG awards have been launched in response to this, to generate a fresh view on what leading edge practitioners are achieving . . . and how.
Now we know that many of you won’t have entered industry awards before, so we have created a ‘Tips for Writing your Entry’ guide to help get you started. We so often take for granted the good work that we do, day in, day out – so why not seek some recognition for the results achieved?
You’ve done the hard work and achieved some excellent results. So here are a few reasons why it is worth making a small amount of extra effort to package up your experience and learning into an award entry:
- Industry recognition. Not only will an award win look good on your own CV but your work will a credit to your organisation, too, underlining the value delivered from investments in fundraising and insight. Now that will impress supporters in the Annual Report.
- Bolster internal profile. Being unassuming is a common trait of us analytical folk, but let’s seek credit where credit is due. Even the process of crafting an award entry will help you reflect upon your team’s intelligent approach, helping you to articulate why you have been successful and how you have contributed significantly to fundraising performance. Won’t the investment in better insight and data capabilities be so much easier to make?
- Increase team morale and loyalty. Winning an award will ensure your diligence and wisdom is celebrated. Success breeds success and you will find it easier to retain key staff and attract talent into your team and the organisation.
- Best practice case studies for the industry. Your work can help educate and inspire others, continuing to raise standards within the sector and our discipline.
. . . and don’t forget, by preparing your entry for the SIG awards you will have the material to adapt for other industry awards that you may also wish to enter such as the Database Marketing Awards, the Data Strategy Awards, the prestigious DMAs and others.
So why not clear a few hours in your schedule and invest in drafting your SIG award entry soon?