Award winners confirmed for the Insight in Fundraising Conference 2018


We are delighted to announce that we have some award winning speakers at this year’s conference who will be sharing their case studies for Most Powerful use of Insight in One to One FundraisingMost Powerful use of Insight in Mass Fundraising and Most Powerful Insight Using Research. 

Find out how Most Powerful Insight Using Research category winners BHF created a new segmentation to give them a clearer view of their core audiences and provide an up-to-date set of parameters that could inform the charity’s media strategy and marketing, as well as new product and audience development. 

Plus hear how Alzheimer’s Society won the Powerful use of Insight in Mass Fundraising award following the launch of Cupcake Day after identifying the need for another mass participation event to sit alongside its Memory Walk. The campaign launched in 2016 and was successful in terms of acquisition with over 25,500 sign-ups, but failed to break even. Alzheimer’s Society’s challenge was how to determine whether it could improve conversion to payer and average donation significantly to make the product work from an income perspective, while still maintaining the mass sign-up numbers.

Most Powerful use of Insight in One to One Fundraising winnersThe Children’s Society will talk through their winning entry A Different Approach to Lifetime Value — Applying it to Non-IG Audiences. The charity recognised a need to go beyond an individual/ community giving view of the supporter base to cover all significant audiences and needed a model that not only looked at their past historic value, but provided a view of potential financial and non-financial value, with weightings and discounts applied by year.

And if that wasn’t enough, we will also be hearing from Rising Starwinner Myuran Kuhachandran from Parkinson’s UK and Outstanding Contribution winner, Clara Avery of Macmillan.

Tickets will be available soon – keep an eye out for announcements!