The Insight in Fundraising Awards 2014 programme is the initiative of the Institute of Fundraising’s Special Interest Group (SIG) for Insight in Fundraising and have been designed to recognise and celebrate excellence in data analysis and its insight in charity fundraising.  The awards categories represent the application of insight, data, analytics and campaign management in delivering outstanding fundraising performance; as well as the innovation, skills and professionalism of the people working in this field.  All awards nominations will be judged against three key criteria:

«   Insight           «   Innovation           «   Impact

 It is essential that entrants provide concrete evidence of results and how these have contributed to the overall success of the charity.  We expect to see rigour in methodology, the discovery of fresh and genuine insight, executional elegance and demonstrable value created for the organisation in areas such as supporter experience, income generated and ROI.

 NEW Categories

Based on feedback from previous entrants and our judges, we have added new categories for 2014. Two new core discipline categories for ‘Predictive Analytics’ and ‘Performance Reporting & Data Visualisation’ specifically; plus we have extended our special awards categories to include ‘Insight on a Shoestring’ and ‘Rising Star’. 

 IoF National Awards 2014

The IoF National Awards 2014 – Best Use of Insight category will be shortlisted from the winners of the Insight in Fundraising Awards 2014. The national award will be presented at the IoF National Awards 2014 gala dinner during the IoF National Convention in London, July 2014.


Nominations are open to all fundraisers, their support agencies and supplier partners. Applicants can make as many nominations as they wish and may enter the same campaign for more than one category where applicable. There is no charge to make a nomination. 

Campaign and Technique-based awards 

Nominations for the core disciplines and campaign-based categories should be in respect of recent activity completed and measured in the last 12 months, by 10th March 2014. 

Individuals and team awards 

The time periods over which activity must have taken place will vary widely depending on the category. Specific time periods are referred to on individual nomination forms. 

Nomination Deadline

All entry forms must be received by 5.00pm on Monday 10th March 2014. No entries will be accepted after this date. 

Who nominates? 

Self-nomination is the most common route. If an organisation is proud of its fundraising record and/or practice then it is eligible to nominate itself. Agencies and suppliers may also nominate, preferably with a nonprofit partner.  You cannot self-nominate for the Rising Star or Outstanding Contribution Categories.

Authenticity guarantee 

Applicants must confirm that what they have written in their nomination, to the best of their knowledge, is legal, decent, honest and truthful. The Insight in Fundraising SIG committee and the awards judging panel reserve the right to ask for additional information from the entrant, and to make further enquiries where appropriate.

Need more help?

If you have questions that aren’t answered here you can call Kathy Allen on 07894 980 279 or email your query to