Next event: Tuesday 29 May 2012
Venue: The Green Public House, 29 Clerkenwell Green, London EC1R 0DU
How the RSPB revitalised RFV for more income
Speakers
Ruth Smyth, Supporter Insight Manager, RSPB
Julie Pitt, Director, Plug the Gap
Plug the Gap helped the RSPB to better understand their appeal income by using classic Recency/Frequency/Value analysis and then digging beneath this to reveal a more complex picture of donor response to appeals.
This insight led to a review of the appeals programme, including a change to the prompting levels, new reporting techniques for appeals and a better understanding of what makes an appeal successful with RSPB supporters.
Recent analysis of the subsequent results has shown that, by introducing new prompting levels, donor behaviour has shifted and donative value is starting to increase. This will need to be monitored over time but shows a promising start!
Julie and Ruth would like to share what they’ve done together and discuss how this classic technique can be refreshed and applied in new ways. These principles can be applied more widely to other income sources and we would love to hear your thoughts and ideas on this.
IOF Insight SIG networking events are friendly and informal and a great way to share learning. Do come along and join us.
The Green, 29 Clerkenwell Green, London EC1R 0DU
Doors open 5.30pm, speakers 6.15pm
Tickets: £5 (including light snacks), bar available
Event finishes 8.30pm (approx)
Book online at: maynetworkingevent
Contact: Liz Cook liz@insightsig.org 07825 757209
or Helen Shaw helen.shaw@metametrics.co.uk 07917 889271