INSIGHT 2009
5th November
Amnesty International UK, The Human Rights Action Centre, 17-25 New Inn Yard, EC2A 3EA
The one day conference for fundraisers, marketers, fundraising analysts & researchers
From under the bonnet to the drivers seat:
How to turbo-charge your fundraising insight!
We know that there are “mechanics” amongst you who work away creating information and analysis on your organisations fundraising, whereas others of you use this information to “drive” your fundraising. So by going “under the bonnet” and sitting “in the driver’s seat” we aim to appeal to both groups and encourage you to learn about each others respective worlds - hopefully this way you will avoid doing a Nelson Piquet Junior, and learn how to turbocharge your fundraising insight.
Tickets cost £70 for those who hold an individual membership of the Institiute of Fundraising, £90 for non-members employed by a registered charity, or £110 for employees of commercial organisations.
Choose from these sessions from Britain’s best:–
Under The Bonnet
RSPB Supporter Data Analysis Project
Synopsis to follow.
(UB01 Julian Young/Ruth Smyth/Kate Hayes – RSPB)
Data Management techniques
Your database should be the fundraising engine of your organisation, and your analysis the mapping that points the way forward. But your database is only as good as the data on it, and the data on it is only as good as you make it. Dawn will look at how basic data management can help maximise the return from your analysis, and give advice on what you can do to achieve a first time pass MOT.
This session includes advice and tips on data consolidation, cleansing, deduping, extract and preparation for analysis.
(UB02 Dawn Varley)
Measuring use of Online by Fundraisers
Synopsis to follow.
(UB03 Bertie Bosredon – Breast Cancer Care | Said Dajani – Alzheimer’s Society)
Online Research Comes of Age even for Dorothy Donor
A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have improved their fundraising performance through using online research.
(UB04 David Cole/Paul Seabrook – CCB Fastmap)
Advanced Web Analytics
Synopsis to follow
(UB05 David Hudson – Intellitracker)
The Driver’s Seat
Case Study: Amnesty Supporter Monitor
How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.
These crucial numbers are often hidden within unwieldy database systems and clouded by complicated or vague business rules which determine this information.
Over the last year Wood for Trees have worked with Amnesty in tying down these key definitions and presenting the results in a clear and concise manner, available to the whole fundraising team at the click of a button. The result is SuM (Supporter Monitor Report) – a user friendly, Excel based results dashboard.
In this session we will take you through the key elements in delivering this report and talk about the impact and benefits Amnesty International have seen from having this information at their fingertips.
(DS01 Ben Smith – Amnesty | Jon Kelly – Wood for Trees)
The search for green shoots – tracking the recession’s impact on fundraising
As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors giving habits might change via a monthly quantitative study.
In particular, the study aims to identify who is most likely to change their giving habits and which methods of giving are likely to be winners or losers.
The study has helped DMS advise its clients on how their fundraising program needs to adapt to this changing environment, and where potential opportunities lie.
This session aims to share the key findings from this tracking survey and the implications for insight managers and fundraisers. As the tough economic climate continues, and in a world where attitudes to money (and parting with it) may have changed for a good, come and learn where tender green shoots might be starting to grow.
(DS02 Steven Dodds – DMS)
Case Study: Just Giving Analysis
Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online for charities to enable you to better target them and provide a better experience based on their needs, wants and habits.
(DS03 Jonathan Waddingham/John Henry – Just Giving)
Case Study: Save the Children Regular Giving Analysis
Synopsis to follow
(DS04 David Dippple – Tangible Data | Simon Freeman/Neil Baker – Save The Children)
Case Study: First Year Supporter Retention
Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happen to your donors over time and just how do you go about looking at the strategic perspective? How to you know what the strategic gaps and opportunities within the programme are?
Part of the answer comes from examining donor’s performance over time. That means taking at donor centric view and tracking their giving patterns over time.
This sounds good in theory, but what exactly is the theory, how does it work, and how does the end result look?
In this session, we look at Domain’s Donor Performance Index as a tool for achieving the above goals, and we look at a live example of how this work was applied to charity Open Doors and what this delivered for the organisation.
(DS05 Simon Turner – Domain | Paul Tew – Open Doors)