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Speakers announced for IOF Insight in Fundraising Annual Conference

Tuesday 29th November 2011, London EC1

The analyst’s greatest hits …and how you can increase your impact

Showcasing the best case studies on how analysis and insight is making a positive impact atBritain’s biggest charities, mainly not-for-profit but also including the commercial sector.

 

Our case studies underline the power of analysis and how you can increase the impact of insight, whether you work for a large or small fundraising organisation.

 

Covering analysis techniques, insight resources and importantly, how insight was used to influence the bottom line, you will leave better equipped to make the same differences yourself.

 

Speakers

 

Name Presentation
Rob GeorgeHead of Supporter Insight & Systems

RSPB

 Speaking truth to power: how insight can shape strategy
How RSPB commissioned and delivered a major insight project to reveal an uncomfortable truth about its brand and how the project influenced all areas of RSPB’s future strategy.   An unusual combination of quantitative and qualitative research, traditional and social media monitoring, archival research, literature reviews and workshops produced a single report that is changing how the RSPB thinks about its supporters.
Robbie BuscombeIndividual Giving Manager, Projects

Marie Curie Cancer Care

 

Steve White

Operations Director

Wood for Trees

 Analysis Top Ten at Marie Curie Cancer Care – the final countdown

We began our analysis journey in 2009 to understand MCCC needs and resources – to improve data effectiveness as well as data analysis and processing.  The analysis journey continued with a focus on improving net income; predicting the most responsive supporter types for the main four campaigns. MCCC has used this information throughout 2010 and 2011 to re-focus their activity for these campaigns, with exceptional results to date.  The second stage of the data work involves improving the quality and efficiency of the MCCC supporter database, so that tools such as prediction models become even more accurate and reliable in the future. Measures include carrying out de-duplication and a programme of mentor-style training.  Data users are now able to take full advantage of the new database tools.  But the journey doesn’t stop here in making sure data makes a difference to the bottom line.   Top ten analysis hits that have made a difference to fundraising performance.  In true greatest hits style, we present a countdown from 10 to 1 …
Lee GisbourneDatabase Marketing Manager

RNLI

 How classic analysis has opened new market segments 

RNLI recognised latent potential in existing donors to support at a higher level than current giving, but supporters had never been asked.   We developed a ‘mid value’ product to bridge the gap between supporter giving at a higher average gift level and those considered to be high level donors. Discover the analysis steps to understanding the supporter base, how classic analysis was used to establish a test segment of supporters,  results and  lessons learned.
Kate ParkerSenior Data Insight Analyst

Guide Dogs for the Blind Association

 Maximising ROI in Guide Dogs raffles 

How Guide Dogs have used simple analysis methods to maximise the impact of quarterly raffle campaigns. Using several case studies, we will demonstrate how logical methodologies for raffle book quantities can empower charities to reduce wastage and increase ROI without negatively impacting response. This session is aimed at all sizes of charities and all levels of software complexity.

 
Ryan DaviesLead Consultant, Dynamic & Personalised Content

RAPP

 The power of insight driven dynamic content; how Best Western increased hotel bookings by 41%This presentation will explore how analysis, segmentation and technology can combine to create hyper-personalised, more effective communications into today’s super-connected world.

Using refined analysis techniques, Best Western created a detailed segmentation mixed with dynamic content to derive a digital communications programme for its loyalty club members with over 10 million combinations. This improved targeting and creative approach led to strong click through rates and, ultimately, £840,000 of incremental revenue over 12 months.

 

Conference Rates (includes refreshments and lunch)

  • IoF Member                           £70
  • Non-IoF Member                   £90
  • Supplier                                  £150

 

Programme

  • Registration                           0930am
  • Conference Start                   10.00am
  • Lunch                                      1.00pm
  • Conference Finish                4.45pm
  • After drinks/networking         5pm

 

Book your Place 

http://wwwinsightconf2011.eventbrite.com/

 

Conference queries

By Richard 2:59 am

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