Events

Next event: Tuesday 29 May 2012

Venue: The Green Public House, 29 Clerkenwell Green, London EC1R 0DU

 

How the RSPB revitalised RFV for more income

Speakers

Ruth Smyth, Supporter Insight Manager, RSPB

Julie Pitt, Director, Plug the Gap

 

Plug the Gap helped the RSPB to better understand their appeal income by using classic Recency/Frequency/Value analysis and then digging beneath this to reveal a more complex picture of donor response to appeals.

This insight led to a review of the appeals programme, including a change to the prompting levels, new reporting techniques for appeals and a better understanding of what makes an appeal successful with RSPB supporters.

Recent analysis of the subsequent results has shown that, by introducing new prompting levels, donor behaviour has shifted and donative value is starting to increase. This will need to be monitored over time but shows a promising start!

Julie and Ruth would like to share what they’ve done together and discuss how this classic technique can be refreshed and applied in new ways. These principles can be applied more widely to other income sources and we would love to hear your thoughts and ideas on this.

 

IOF Insight SIG networking events are friendly and informal and a great way to share learning. Do come along and join us.

 

The Green, 29 Clerkenwell Green, London EC1R 0DU

Doors open 5.30pm, speakers 6.15pm

Tickets:  £5 (including light snacks), bar available

Event finishes 8.30pm (approx)

Book online at:  maynetworkingevent

 

Contact:     Liz Cook            liz@insightsig.org                                  07825 757209

or                  Helen Shaw    helen.shaw@metametrics.co.uk   07917 889271