“From Under the Bonnet to the Driver’s Seat”
November 5th 2009, Amnesty International, London
The following presentations from this event are now available for download. Please click on the hyperlinks to open the files you wish below:
Plenary Sessions
by Nigel Magson, SIG Chairman and Steven Dodds, SIG Vice-Chair
by Huw Davis, The Huw Davis Partnership
Evolution of the Supporter Journey at Age Concern & Help the Aged
by Michelle De Souza, Help the Aged/Age Concern
Stream A: Under the Bonnet
RSPB Supporter Data Analysis Project: case study
by Ruth Smyth, Kate Hayes & Julian Young, RSPB
Tuning the Engine: Pass your Data MOT
By Dawn Varley
Harnessing the Power of a Volatile Media World
by Huw Davis, The Huw Davis Partnership
Online Research Comes of Age even for Dorothy Donor
by David Cole, CCBfast.MAP
Using Web Analytics to Tune your Digital Marketing and Drive your Online Business
By David Hudson, Intellitracker
Stream B: The Driver’s Seat
Amnesty Supporter Monitor: Case Study
By Ben Smith, Amnesty and Jon Kelly, Wood for Trees
The Search for Green Shoots: Tracking the recession’s impact on donors
By Steven Dodds, DMS
The latest research into online giving habits and demographics
By Jonathan Waddingham, Just Giving
By David Dipple, Tangible Data and Penny Kenyon, Save the Children
Introduction to Domain’s Donor Performance Index
Open Doors case Study: Using the DPI strategically
By Simon Turner, Domain and Paul Tew, Open Doors
