For full information see our events [...]]]> Ruth Smyth, Supporter Insight Manager at the RSPB and Julie Pitt of Plug the Gap will share their experience in digging beneath the surface of RFV analysis to reveal a more complex picture of donor response to appeals, leading to dramatic changes to this pioneering wildlife charity’s appeals programme.

For full information see our events page and to book, click here.  Tickets cost £5 and include light snacks.

Venue: The Green, Clerkenwell, London EC1R 0DU. Door open at 5:30pm.

IOF Insight SIG events are informal and friendly.  Come along and learn something new whilst meeting and catching up with friends and leading practitioners in the sector.

Full details of the awards are published here in the SIG website, with entry forms downloadable by category.

A good way to make sense of this change – and separate fact from assumption – is through the use of tracker studies.  By regularly and consistently ‘taking the temperature’ of the donating public, their changing wants can be [...]]]> We hardly need to mention that the needs, tastes and preferences of donors are changing.                         

A good way to make sense of this change – and separate fact from assumption – is through the use of tracker studies.  By regularly and consistently ‘taking the temperature’ of the donating public, their changing wants can be more clearly seen.

Our very own Paul Seabrook, committee member and co-founder of research company Fastmap has been doing just that.

Fastmap’s annual Charity Tracker Survey was first run in 2005, and most recently in Feb 2012.

Come along to our networking event

Tuesday 24^th April at The Devonshire Arms (upstairs bar), 17 Denman Street, Piccadilly, London, W1D 7HW

Come along to hear and discuss the important findings of this ongoing study, revealing:

• changing patterns of donor loyalty and value (not all bad news as you might think)
• motivations for giving
• reasons for lapsing
• attitudes to charity communications from direct mail to social networks

Tickets cost just £5 (including nibbles) but are strictly limited in number at this venue.

To book online and for venue details click here:  http://insightnetworkingevent.eventbrite.co.uk/

•  Doors open from 5.30pm

• Speakers on 6pm approx
• Questions, drinks and networking from 6.30pm until the bar empties.

Paul Seabrook – Board Director, Head of Research and Co-founder

Former Head of Research for CCB, Paul brings a wealth of both client side and agency experience having work at senior levels within the automotive industry for 15 years. Paul has a Business Studies degree and a post-graduate diploma in Marketing from the CIM.

‘How to get ahead in analytics’ featured guest speakers Jonathan Moxham from British Red Cross and Damion Deansfrom Haigh Recruitment with lots of useful hints and tips on  how you can make the most of career opportunities in [...]]]> If you missed our April 4th networking event, you can find a copy of the slides here.

‘How to get ahead in analytics’ featured guest speakers Jonathan Moxham from British Red Cross and Damion Deansfrom Haigh Recruitment with lots of useful hints and tips on  how you can make the most of career opportunities in this sector and what experience and skills you need to move on.

Presentations from British Red Cross and Haigh Recruitment

There is more information in the awards section [...]]]> If you haven’t entered industry awards before we recognise that it can be a little daunting in knowing where to start.  To help you out, take a look at a previous award winning example from Age UK, published with kind permission from Michelle de Souza, CRM & Insight Manager. 

There is more information in the awards section and to view the pdf of this example please click here.

Next informal SIG networking event

Wednesday 4th April 2012, from 5:30pm for 6pm start

Upstairs at the Angel Pub, 73 City Road, London, EC1Y 1BD

Charities have never been in more need of good analysts. 

Experts predict a global shortfall in the supply of skilled insight practitioners against a backdrop of an [...]]]>  

Next informal SIG networking event

Wednesday 4^th April 2012, from 5:30pm for 6pm start

Upstairs at the Angel Pub, 73 City Road, London, EC1Y 1BD

Charities have never been in more need of good analysts. 

Experts predict a global shortfall in the supply of skilled insight practitioners against a backdrop of an explosion in customer data. If you’re interested to know more about how you can make the most of the career opportunities presented by this environment and what experience and skills you need to move on, do come along to our informal networking event.

Tickets cost just £5.  Book online at: http://insightnetworkingapril2012.eventbrite.co.uk/

For more information visit our events page here.

Now we [...]]]> The one thing that the SIG members ask for time and time again are best practice case studies for using data and insight in fundraising.  The new SIG awards have been launched in response to this, to generate a fresh view on what leading edge practitioners are achieving . . . and how.

Now we know that many of you won’t have entered industry awards before, so we have created a ‘Tips for Writing your Entry’ guide to help get you started.  We so often take for granted the good work that we do, day in, day out – so why not seek some recognition for the results achieved?

You’ve done the hard work and achieved some excellent results.  So here are a few reasons why it is worth making a small amount of extra effort to package up your experience and learning into an award entry:

• Industry recognition.  Not only will an award win look good on your own CV but your work will a credit to your organisation, too, underlining the value delivered from investments in fundraising and insight.  Now that will impress supporters in the Annual Report.
• Bolster internal profile.  Being unassuming is a common trait of us analytical folk, but let’s seek credit where credit is due.  Even the process of crafting an award entry will help you reflect upon your team’s intelligent approach, helping you to articulate why you have been successful and how you have contributed significantly to fundraising performance.  Won’t the investment in better insight and data capabilities be so much easier to make?
• Increase team morale and loyalty.  Winning an award will ensure your diligence and wisdom is celebrated.  Success breeds success and you will find it easier to retain key staff and attract talent into your team and the organisation.
• Best practice case studies for the industry.  Your work can help educate and inspire others, continuing to raise standards within the sector and our discipline.

  . . . and don’t forget, by preparing your entry for the SIG awards you will have the material to adapt for other industry awards that you may also wish to enter such as the Database Marketing Awards, the Data Strategy Awards, the prestigious DMAs and others.

So why not clear a few hours in your schedule and invest in drafting your SIG award entry soon?

After several years of successfully developing insight and analysis skills in the charity sector, the SIG is launching an awards scheme to recognise best practice and raise the profile of these increasingly important disciplines in driving fundraising performance.

Entries are now being invited for projects and initiatives in that [...]]]> Introducing the IoF Insight SIG Awards

After several years of successfully developing insight and analysis skills in the charity sector, the SIG is launching an awards scheme to recognise best practice and raise the profile of these increasingly important disciplines in driving fundraising performance.

Entries are now being invited for projects and initiatives in that charity sector that demonstrate the highly effective use of data, analysis and insight for the following categories:

1. Driving Strategy
2. Supporter Acquisition
3. Supporter development and retention
4. Innovation
5. Team of the Year
6. Supplier of the Year

Entry is free and individual submissions must reach us by 30^th April 2012 for judging in May.  A prestigious awards ceremony will be held in June 2012.  Further details will be published on the SIG website as they become available.

Please support these inaugural awards – feedback from our members indicates that good case study material is much needed to help raise standards in the sector and inspire individuals to leverage data to improve fundraising results.   Winning will increase your profile, boost morale and prove to your organisation the value your team delivers.

We have designed the entry form so that it is not onerous to complete and whilst we need results information for judging, sensitive information may be marked as such and treat in the strictest confidence within the process.

If you have any queries please email us at liz@insightsig.org or contact Janet on 07740 285 101 or Liz Cook on 0782 57 57 209

We look forward to receiving your entries and wish you the best of luck!

Steven Dodds

Chairman

IoF Insight SIG

We are pleased to announce new dates for our winter training courses.

Two are led by Stuart McCoy (DM Insight) and four by Julie Pitt (Plug the Gap)

Please contact Stuart [...]]]> Insight in Fundraising group aims to improve the knowledge of analysts and all those engaged in generating insight and analysis throughout the charitable sector.

We are pleased to announce new dates for our winter training courses.

Two are led by Stuart McCoy (DM Insight) and four by Julie Pitt (Plug the Gap)

Please contact Stuart or Julie direct to book a place on any of the courses listed; their details are labelled clearly within the brochure.

Please find the brochure here: IoF Insight Training 21-09-2011