Food For The Brain: Two Conference Sessions With Unique Insights Into Giving

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They say the mind works in mysterious ways, and this year’s Conference features two sessions that will reveal illuminating insights into how and why people give, and what charities are currently doing that does ­– and doesn’t – engage.

Take a peek into the secrets of the donor brain in Jo Cutler’s session on Neuroscience. Currently researching the topic at the University of Sussex, Cutler provides an in-depth look at what goes on inside the head and body when people are deciding whether or not to give, and explains what brain scanning can, and can’t, tell us about this decision-making process.
 
Following this session, be the first to learn some of the fascinating insights John Grain Associates have gained from their new Secret Giver mystery shopping and benchmarking scheme. It measures the volume, diversity and quality of communications from almost 40 charities, comparing supporter journeys, data protection and GDPR approaches. Hear about the brilliant initiatives they have seen, as well as some of the terrible examples of relationship fundraising…
 
Don’t miss out, book your place now! And for a limited time we’re offering you 3FOR2 on tickets which is now EXTENDED until 10th November! 

Simply CLICK HERE to book and enter the code 3FOR2 when you order!

 
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