Great new opportunity for a Market Research Lead at Greenpeace

Market Research Lead 0.4FTE GREENPEACE

Contract: Freelance

Salary: £300 per day

Location: Islington, London

Closing Date: 9am Monday 13th Jan 2020

The Market Research Lead will be the first point of contact for market research-related queries within Greenpeace UK. The role holder will primarily use their skills and experience gained from a career in market research, whether client or agency side, to leverage benefits through the most effective use of existing internal resources and relationships with agencies. They will be involved at all stages of the market research life cycle, from planning and briefing through the carrying out of the research itself through to maximising its value through ensuring adoption throughout the organisation and archiving to enable future discovery and use. They will also be responsible for recommending the right research methodologies to meet specific needs.

The Market Research Lead will coordinate between two primary groups involved in market research: campaign teams who will be requesting research; and market research agencies, who will frequently be delivering it. Each campaign also has a senior Fundraising lead who will be especially concerned with understanding how our potential and current supporters will best engage. This role will work effectively in translating campaign needs to agencies, ensuring that the approaches taken during market research meet these needs, and making sure that any outputs produced are of optimal relevance and value to campaign teams. This role will ensure that any research gives clear, actionable recommendations and helps teams to comprehend and apply the findings. On some occasions this role will either carry out or assist in the generation of market research, using skills and experience from both quantitative and qualitative research. 

The Market Research Lead will also manage the Knowledge Hub, a repository of relevant research carried out either within Greenpeace or externally. The role will ensure that reports are archived and easily searchable, that the Hub is queried when new requests come in and past research shared accordingly and not duplicated, and that valuable external research is identified, collated, and shared. The role will also help to feed into organisational strategy, commissioning relevant research and shaping documentation accordingly.

Main areas of responsibility:

Coordinating with campaign and project teams

  • Drawing out the essence of what teams need, which questions they need answered, and how any research will be used to drive campaign and project outputs.
  • Supporting teams to identify target audiences including specialist audiences such as MPs, corporate leaders or scientists.
  • Advising teams on what is realistic and achievable from market research, which approaches they could consider, and the relative benefits and costs of each.
  • Working out which resources and approaches to engage to best meet these needs.
  • Turning their needs into scoping and briefing documents for market research agencies or internal resources.
  • Ensuring that any research gives clear, actionable recommendations and helping teams to comprehend and apply the findings.

Coordinating with market research agencies

  • Collaborating with agencies to agree the optimal approach to requests, taking into account time considerations, resources, and needs.
  • Briefing and planning in work, and ensuring timely delivery of high quality outputs.
  • Ensuring that work is effectively debriefed and is as relevant and actionable as possible for requesting teams.

Building and maintaining the Knowledge Hub

  • Checking for existing research, collating and summarising key information, presenting it to interested teams, and ensuring that research is not duplicated.
  • Archiving completed work in an accessible and searchable format.
  • Tracking down and storing useful external research that may have ongoing benefit to Greenpeace.

Using and sharing market research knowledge

  • Where resources allow, carrying out market research directly, both quantitative and qualitative, for internal clients. 
  • Sharing useful market research techniques, upskilling the organisation.
  • Working with the Creative Facilitators Network to further improve market research skills and maximise the usefulness of qualitative research carried out by them. 

Contributing to organisational strategy

  • Commissioning research to feed into organisational strategy reviews and shaping outputs based on this research.
  • Ensuring that our ongoing market research provision continues to achieve our strategic aims.
  • Implementing and analysing the annual supporter survey, and ensuring that actionable findings from this are shared widely and acted upon in supporter communications. 
  • Sharing, and maximising the utility of, results from surveys of the general public’s beliefs and attitudes, for example the Charity Awareness Monitor.  

Person Specification

Experience:

  • Experience of working with diverse, cross-functional teams / clients to draw out needs, constraints, and context for briefing and scoping requests.
  • Experience of writing high quality briefing and scoping documents, requests for proposals / invitations to tender / proposals etc.
  • Experience working with or for market research agencies, ideally with knowledge of both qualitative and quantitative approaches. 
  • Experience in carrying out complex quantitative and qualitative research with a wide range of audiences (both public and specialist audiences)
  • Experience in managing multiple concurrent market research projects to deadlines and to expected standards of quality and relevance. 
  • Experience in delivering research that helps to shape organisational strategies. 
  • Experience in collating and managing archives of research materials would be desirable.
  • Experience working in a campaigning or activism context would be desirable.

Skills:

  • Ability to explain market research techniques and outputs to a range of audiences, including those relatively inexperienced in the area.
  • Ability to influence a variety of stakeholders with respect to decisions around market research, without having direct authority over them.
  • Ability to publicise and build interest and excitement around research work, ensuring that the wider organisation is aware of and will use those outputs. 
  • Strong communication and presentation skills.

Personal

  • High degree of initiative and ability to work unsupervised
  • Ability to plan, organise & prioritise own workload
  • Excellent communicator, with a collaborative mindset and communications style
  • Support for, and belief in, the aims of Greenpeace

Please email CV and a brief (max 500 word) covering letter to rob.mitchell@greenpeace.org