Insight in Fundraising 2013 Award Winners!

  • Top charities awarded for data insight driven fundraising

The second annual Insight in Fundraising Awards took place last night, 11th June, at a gala dinner at the Hotel Russell in London.  Charities and their data insight partners came together to celebrate excellence in insight driven fundraising, with RNIB, UNICEF UK, Comic Relief, Cancer Research UK, and RNLI among those winning awards for their work (full list below).

 The Insight in Fundraising Awards, an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG), reward best practice and innovation in harnessing data and insight to improve fundraising performance in the charity sector. This year’s event attracted a huge response with twice as many entries as in 2012 and the ceremony was attended by nearly 200 leading fundraisers and fundraising analysts.

 Top prizes were awarded in the following categories: Classic Analysis, Digital, Innovation, and Research.  Awards were also presented for Team of the Year, Supplier of the Year, and Outstanding Contribution. This last award went to John Whitehead of WaterAid for his outstanding contribution to educating others in the industry and in developing the areas of lifetime value modelling and attrition analysis.

Click here for the Book of the Night celebrating all the winners: Insight in Fundraising 2013 Awards brochure

 Award Winners 

 Classic Analysis


RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)

Highly commended: 

British Red Cross

Alzheimer’s Society and Adroit Data and Insight




UNICEF UK (Digital Analytics Dashboard)

Highly commended

Meningitis Trust





Cancer Research UK (Dryathlon)

Highly Commended

League Against Cruel Sports & Other Ltd




Comic Relief, DataTalk & Streetwise Analytics (Identifying Fundraising Hot-spots in SMS Phone Numbers)

Highly Commended



 Team of the Year


RNLI (Insight & Performance Team)

Highly Commended



 Supplier of the Year


Response One (nominated by Battersea Dogs & Cats Home)

Highly Commended

Wood for Trees


 Outstanding Contribution

John Whitehead (WaterAid)

Janet Snedden, Chair of the IoF Insight SIG and Director of Metametrics said: “This second year of the Insight in Fundraising Awards has been another great success, rewarding some excellent examples of best practice and innovation in data insight. We are also delighted to announce our partnership with the IoF’s National Awards, which will serve to promote the use of intelligent data analysis even further across the fundraising sector.”

 Paul Seabrook, Awards Lead at the IoF Insight SIG and Director of fast.Map also commented: “The standard of entries was extremely high again this year, with fierce competition for each category. The awards were very well deserved so congratulations to all the winners who serve as an inspiration and guide to other charities looking to make better use of data driven insight.”