Insight in Fundraising Awards 2019 – winners announced!



2019 IoF Insight in Fundraising Awards 2019: WINNERS announced

The eighth IoF Insight in Fundraising Awards were celebrated at London’s Royal Institute of British Architects last night (12 June) with charities and suppliers recognised for their excellent use of data and insight in fundraising.

Once again, the standard of entries across all categories, from charities both large and small, was extremely high with record numbers received in a number of categories. As a result, the Most Powerful Insight Using Data Analysis category saw an incredible eight entries shortlisted while Most Powerful Use of Insight in Mass Fundraising had seven.

Nick Mason, Chair of the IoF Insight in Fundraising SIG and founder of UpliftingData comments:

“At the heart of all good fundraising is great insight and it was really encouraging to see so many strong entries across all of the categories, giving every indication that the role of insight continues to grow throughout the sector. It seems we’ve been able to lift our heads up from our concentration on the implementation of GDPR, and to start really considering how we can improve our organisations’ fundraising. All categories were hard-fought, and our congratulations go out to everyone who has been shortlisted, highly commended and of course to this year’s winners.”

Insight in Fundraising Awards: 2019 Winners

Most Powerful Insight Using Data Analysis

Winner: Marie Curie, REaD Group, Natural Data Insight and Caversham Analytics

Highly Commended: The Salvation Army with Marketing Metrix


Most Powerful Insight Using Research        

Winner: Woodland Trust

Highly Commended: Oxfam GB


Best Use of Insight in a Small-to-Medium Charity

Winner: The Children’s Trust with Wood for Trees

Highly Commended: Julia’s House with Wood for Trees


Best Use of Data and Analysis in Digital Fundraising

Winner: Cancer Research UK

Highly Commended: Alzheimer’s Research with BoldLight


Best Use of Insight to Improve your Donor Experience

Winner: Woodland Trust

Highly Commended: NDCS


Most Powerful Use of Insight in Mass Fundraising

Winner: The Salvation Army with Marketing Metrix

Highly Commended: Parkinson’s UK


Most Powerful Use of Insight in One-to-One Fundraising

Winner: Macmillan Cancer Support

Highly Commended: Brooke Hospital for Animals with UpliftingData


Supplier of the Year

Winner: Wood for Trees (nominated by Cats Protection)

Highly Commended: DTV & JAA Media (nominated by Cats Protection)


Team of the Year

Winner: British Red Cross

Highly Commended: Cancer Research UK


Rising Star

Winner: Kirsty Arbuckle of MacMillan Cancer Support


Outstanding Contribution Award

The Outstanding Contribution Award went to Jim Baggett, formerly director of Wood for Trees, which he founded in 2007, and prior to that a director and owner at Occam DM Ltd. Jim’s remarkable career has seen him as a leading light in data marketing and business development, always being a passionate believer in the simple, powerful benefits of clear data understanding and communication through rigorous methodology and analysis. In 2012 he was awarded the Lifetime Achievement Award from Database Marketing Magazine.

You can download the full programme from the evening here.

Also, on the night, the shortlist was announced for the IoF National Fundraising Awards 2019 – Best Use of Insight. This National Award celebrates and rewards the best examples of data insight in fundraising and the shortlist is made up of five award winners from the ‘core discipline’ categories of the Insight in Fundraising Awards. The winner will be announced at the Awards, which will be held during the Institute of Fundraising’s National Convention on Monday 1st July 2019.


IoF National Awards 2019 – Best Use of Insight Category


Cancer Research UK

Entry: Online Journey Analysis

Marie Curie, REaD Group, Natural Data Insight and Caversham Analytics

Entry: The Big SHIFT: Mapping the future of fundraising at Marie Curie

Woodland Trust

Entry: Supporter Journeys Project

Marketing Metrix (with The Salvation Army)

Entry: Forensic Analysis Allows The Salvation Army to Improve Mass Fundraising Results

Macmillan Cancer Support

Entry: Corporate Partnerships Brand Insight


The IoF Insight in Fundraising Awards is an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG).  The awards reward best practice, innovation and impact in harnessing data insight for great fundraising.