Insight in Fundraising Awards 2015 – Shortlisted Entries Announced


We are pleased to announce the shortlist for the Insight in Fundraising Awards 2015!

As in previous years the standard of entries was high and the judging process extremely tough. The shortlist for each award was only arrived at after intense and prolonged debate.

From the finalists now shortlisted, we will select one Winner and one Highly Commended entry for each category. These will be announced at our Gala Dinner on Wednesday 10th June at Shakespeare’s Globe Theatre on London’s South Bank.

Our thanks to everyone who took the time and trouble to submit an entry – and congratulations to all those selected to go forward to the final stage!


Insight in Fundraising Awards 2015 – Shortlist

Most Powerful Insight from Traditional Methods of Data Analysis

- NSPCC - 10 Year Investment
- Age UK - Legacy Mixed Marketing Initiative
- Sightsavers - Doubling Cash Income
- The Children's Society/Adroit - Regular Giving Forecasting App

Most Powerful Insight Using Innovative Methods of Data Analysis

- RNIB - Next Best Ask
- RNIB - State Space Modelling for Legacy Income
- Macmillan Cancer Support - Groups and Associations
- Macmillan Cancer Support - Macmillan Service Line
- Save the Children with Good Innovation - Insight for New Income

Most Powerful Insight from Digital Analysis 

- Alzheimers Research UK with Boldlight Limited - Using Supporter Insight to Build The Online Donation Process
- Age UK - Online-Offline Donor Analysis

Most Powerful Insight Through Research 

- Cancer Research - We Will Campaign
- Macmillan Cancer Support - Not Alone Campaign
- RSPB - Vote for Bob
- Guide Dogs with RAPP - Guide Dogs Consideration Informing 2015 Community Appeal

Most Powerful Example of Insight Sharing

- CRUK - Volunteer Fundraising
- CRUK - Product Packs
- NSPCC - The Knowledge

Most Powerful Use of Insight by a Charity with Fundraising Income Less than £7m 

- Wood Green The Animals Charity - Insight Driven Legacy Fundraising Strategy
- Cystic Fibrosis Trust 
- St Paul's Cathedral with Insight-Ful

Most Powerful Insight from a Long Term Strategic Project

- Age UK/Adroit - Driving Insight from Attitudinal Segmentation Across Multiple Channels
- Red Cross - Inspiring Loyalty
- More Partnership - Regular Giving Benchmark
- CRUK - Youth Proposition

Team of the Year

- The Children's Society
- Macmillan

Supplier of the Year 

- Adroit Data & Insight 
- Insight-Ful 
- Qbase 
- More Partnership
- Good Innovation

Rising Star

- CRUK - Francesca Bender
- Cats Protection - Colin Thomas
- NSPCC - Greg Marshall
- NSPCC - Lucie Stitch
- Insight-Ful - Jonathan Cook

Outstanding Contribution

- The winner for this category will be announced on the night.