Insight in Fundraising Awards 2018 Categories Announced!

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We’re delighted to announce the categories for the 2018 Insight in Fundraising awards. And there are lots of new categories this year, so look now to see which you’ll enter.

They still recognise excellence in insight, results and people. Which will you win?



In these categories we are looking to see entries here that demonstrate technical expertise. That doesn’t mean that the methodology you’ve employed is complex, just that you have followed a rigorous and robust process.

Most Powerful Insight Using Data Analysis : We’re looking for work that demonstrates best practice in the use of data analysis. This could be a traditional, tried and tested form of analysis done well, or it could be a shiny new method of analysis that you’ve created.

Most Powerful Insight Using Research: Entries should demonstrate outstanding use of market or supporter intelligence derived from research (either qualitative and/or quantitative), in the development of a fundraising strategy or in informing successful fundraising execution.



In these categories, we’re primarily looking to see the impact on your fundraising results. You should demonstrate a clear link between the insight and these results.

Best Use of Data and Analysis in Digital Fundraising: Entries in this category will showcase how insight has been used to better engage supporters and generate income through any fundraising that is purely digital or has a significant element of digital in it. Appropriate insight might have been gathered from web analytics, user testing and research, social media, e-commerce and mobile.

Most Powerful Use of Insight in Mass Fundraising: This category is looking for evidence of where insight has significantly improved the performance of a fundraising programme targeted at mass audiences. This could be in Individual Giving, Legacy Fundraising, Events, Lotteries or other similar programmes.

Most Powerful Use of Insight in one-to-one Fundraising: Entries in this category should clearly demonstrate where insight has been used to identify new donors or develop existing ones in areas which employ personal fundraising techniques such as Major Donors, Philanthropy or Corporate Fundraising. 

Best use of insight to improve your donor experience: As we seek to build greater engagement with new audiences, we need new insights to drive these strategies. Entries in this category will show how insight is being used to create, deepen and/or measure the donor experience. This category is deliberately broad, but it is likely that you will be using insight to inform a new strategy within your organisation.


Insight is as much about people as it is techniques. In these categories we want to see how your team has embraced insight, and how you have made it central to your fundraising.

Best use of insight in a small to medium sized charity: This category is self-explanatory. The entering fundraising organisation must have a small to medium fundraising turnover and a shoe string budget – entries will show how the featured insight offered particular value and ROI.

Team of the year: This award is for a team of highly motivated and professional individuals who have worked well in strong collaboration to deliver a highly regarded insight and analytics programme in their organisation.

Supplier of the year: A marketing service provider or agency that helps the charity achieve exceptional results, time after time; known for adding value and display a combination of consistently delivering on their service promise whilst pioneering solutions that are creative and cost-effective.

Rising star: A special award for an outstanding individual in the early stages of their career. This person could be highly professional, an inspiration to others, committed to getting things done, able to effectively communicate complex analysis, willing to go that extra mile, or simply being a fantastic support or team player.