Fundraising insight in a digital world
1.30pm – 5.30pm, Tuesday 25th May, Amnesty International, London
Book your place now: (http://insightspring2010.eventbrite.com
A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising. ‘Engaging’ people online is one thing, getting cash out of them appears to be something else entirely.
This conference is designed to shed insight into the technological and consumer led developments that apply to charities wanting to raise money. Covering up-to-the minute research and case studies, this session aims to provide fundraising analysts, researchers and managers with the confidence and direction to further their own digital fundraising.
Sessions from leading industry speakers include:
- Digital futures and the role of data; Greg Roekens, Chief Technology Officer, Wunderman
- What social networkers want from charities, Elly Woolston, Managing Director & Steven Dodds, Head of Planning, DMS
- Excellence in email marketing, Chris Combemale, Managing Director, The Email Academy
- The Direct Marketing Association’s research into consumer attitudes to digital media such as email, mobile and social media; Paul Seabrook, FastMap
Nigel Magson, current chair of the Insight SIG remarks; “Our members have been telling us they want to better understand the impact of online supporter marketing and it is undoubtedly the most important fundraising issue today. This conference will provide practical insight from experts in their field to help fundraisers really get grips with this challenge”.
The Institute of Fundraising Insight Special Interest Group is a voluntary group dedicated to providing resources and training for analysts, database marketers, researchers, online fundraisers and anyone who wants to use insight to improve fundraising performance. Places at ‘Fundraising insight in a digital world’ cost from £25 per person. Find out more here: www.insightsig.org/events