This year, after wide public, media and government scrutiny of the use and management of data by UK charities, the Insight SIG feels this year’s awards, which celebrate excellence in data analysis and insight in charity fundraising, are all the more pertinent in recognising both best practice and the subtleties of intelligent data insight when used to the best of its potential.
“Our landscape has fundamentally changed,” says Jim Baggett, chair of the IoF’s Insight SIG and MD of Wood For Trees,
“In recent months we have seen changes to the Code of Fundraising Practice, the Etherington Report, a new Fundraising Regulator and the announcement of a Fundraising Preference service. So too, the advent of opt-in moves closer and yet there is still debate and confusion about the detail. The European Data Regulator seems to have diluted its original hard line and the ICO will be following their lead – but for sure, new regulations are likely to restrict charities’ access to and use of cold data.
“What does all this mean for charity analysts and fundraising? Put simply, we need to try ever harder to help target those people who want to become supporters of our charities – supporters who want a relationship and a great experience.
“It is now more important than ever that charities ‘box clever’ with their existing databases within new regulations and without alienating donors, so as to maximise insight, engagement and long term value for both charity and supporter.
“The Insight Awards this year will recognise the value of analytics and the skills required to achieve much needed insight in this ever complicated and confused environment. It’s vital that we continue to innovate, share inspiration and mutually support our crucial work as we move into a new era of fundraising.”
The SIG calls on all charity data analysts, data teams and insight specialists (in-house or suppliers) who are proud of their work in helping charities in achieving and excelling in their fundraising to enter the awards – and by clicking HERE and entering you could also be in with a chance of scooping the National award for Best Use of Data!
Entries are free and unlimited so there’s no time to waste as entries close on Thursday 25th March at 5pm!
Best of luck!