Networking events 2012/2013

Insight SIG March Networking Event.  Presentations now available: 

Insight-SIG-demystifying-digital-social-media-analytics
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A topline look into the world of digital and media analysis, focusing on exploring the current landscape, including topics from simple Google Analytics through to more in-depth cross channel analysis such as paid, owned and earned analysis.

Speakers:

Bertie Bosrédon: Digital & Social Media expert Bertie has over 15 years experience in digital communications and has worked in the not-for-profit sector for 11 years

Sam Watts:  Head of Marketing Analytics, Metametrics, Sam has over 8 years of media analysis experience, covering all channels both on and offline

 

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data analytics
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Data Analytics – Powerful Insight into your Donors’ Giving Potential

What are the smartest Individual Giving teams doing in the area of Mid and High-Value donor fundraising to make their data work harder and bring in significant net gains to the business?

Managing a very profitable higher-value donor programme is about getting a lot small things right and there are many resourceful and ingenious data practices that can be adopted to dramatically increase the return from this valuable group of supporters.

Presentations available from this networking session where Stuart McCoy and Marcelle Jansen covered some of the more innovative applications of data in this area 

PART2 STUART – IoF Insight SiG Data Analytics & Donor Potential

PART1 MARCELLE – Insight in Fundraising 170213

 Stuart McCoy – Data Strategy Consultant, DM Insight

Stuart has twelve years experience of data-led fundraising, gained at over thirty NfPs and agencies.  After seven enjoyable years as Help the Aged dedicated fundraising analyst, he set up DM Insight, a data strategy and analysis service specialising in the charity and not-for-profit sectors.

Marcelle Jansen – WealthEngine

A data specialist, Marcelle worked in the Financial Industry for over 20 years commercialising financial information and applications ranging from historical and forecast data to portfolio risk models and corporate governance research.  She started with WealthEngine in October 2009 and manages WealthEngine’s UK office. 

Based in London, she provides client support to UK clients, providing solutions for sophisticated prospect research and analytics and supporting clients on WealthEngine’s tools to better reach their fundraising goals.

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Presentation

 

Presentation now available from our May networking event:

How the RSPB revitalised RFV for more income

Speakers

Ruth Smyth, Supporter Insight Manager, RSPB

Julie Pitt, Director, Plug the Gap

Plug the Gap helped the RSPB to better understand their appeal income by using classic Recency/Frequency/Value analysis and then digging beneath this to reveal a more complex picture of donor response to appeals.

This insight led to a review of the appeals programme, including a change to the prompting levels, new reporting techniques for appeals and a better understanding of what makes an appeal successful with RSPB supporters.

Recent analysis of the subsequent results has shown that, by introducing new prompting levels, donor behaviour has shifted and donative value is starting to increase. This will need to be monitored over time but shows a promising start!

 

Contact:     Liz Cook            liz@insightsig.org                                  07825 757209