Online Research Comes of Age, even for Dorothy Donor

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CCB Fastmap presentation at Insight 2009 Conference

By David Cole, CCBfast.MAP

A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have improved their fundraising performance through using online research.