Are you a Senior Insight Analyst looking for a new challenge?

Senior Insight AnalystAge UK Logo

Contract: Permanent

Salary: Up to £45,000

Location: London, WC1

Closing Date: 22nd April 2019

Are you an Insight Analyst with 2-3 years’ experience in the Charity Sector, looking for a challenge beyond improving fundraising? Then this job might be for you.

If you are interested in analysing a wide portfolio of products and services, extending beyond cash, committed giving and events to include financial services, gaming products, independent living aids and a national helpline then is role is your next step.

In Age UK, the Senior Insight Analyst is responsible for leading and developing analytical insight for the organisation across that entire portfolio.  As a result, you might be segmenting lottery players one day, reviewing how customers interact with our website on another, and building a propensity model for motor insurance attrition on the next.

By scoping evolving marketing requirements and performing fit-for-purpose and reliable analysis, you will deliver actionable insights resulting in better customer engagement, acquisition, retention and income generation.

You will:

  • Research and interpret needs of internal clients, translating into deliverable analysis projects
  • Use appropriate software, to robustly explore and perform data manipulation and statistical analysis
  • Validate, interpret and present results in a way to help the business achieve its strategies
  • Identify potential new audiences using modelling techniques such as CHAID and logistic regression
  • To be responsible for the analytics pertaining to customer acquisition, cross / up sell and retention
  • Manage external relationship and explore data opportunities with Age UK’s digital web activity agency

You’ll have:

  • Extensive experience of using statistical software, ideally SPSS, to manipulate and extract large datasets from a relational database
  • Experience of working within a direct marketing environment within a charity/ commercial/financial services industry
  • Experience of managing relationships with internal clients to tight deadlines
  • Experience in campaign analysis, profiling, segmentation and modelling
  • Proficient in application of statistical analysis and data modelling
  • Strong numerate/statistical background

 Skills & Knowledge in:

  • SPSS or equivalent
  • MS Office applications
  • FastStats (desirable)
  • Tableau (desirable)
  • T-SQL (desirable)
  • Google Analytics (desirable)

For more information and how to apply, CLICK HERE