CLOSED FOR BOOKING
The Insight in Fundraising Conference 2014 held on Friday 11th July at the RNLI, Poole was a fantastic success! Many thanks to all of you that came out to Poole and enjoyed the wonderful location as well as the extremely interesting talks and sessions.
A massive thank you to the fantastic speakers and Committee, we couldn’t do it without you.
Full programme with session synopsis:Insight SIG Summer Conference Full Programme
Download the presentations:
SIG supporter tracker insights part 1
David Cole, Managing Director, fast.MAP
How is the rise in mobile impacting fundraising
Amanda Neylon, Head of Digital, Macmillan Cancer Support
The secret to email marketing- Send more email
Dela Quist, CEO, Alchemy Worx
Sam Watts, Director of Analytics, MetaMetrics & Sean Perkins, Supporter Insight Manager, RSPB
SIG supporter tracker insights part 2
David Cole, Managing Director, fast.MAP
The changing face of face-to-face
Martin Jervis, Chief Operating Officer, Fundraising Officer
Darren Fleetwood, Senior Research Executive, Oxfam
SaveWave- What happens if you ask the public to donate their social media accounts.pptx
Luke Williams, Social Media Innovation Officer & Sarah Marsh, Producting Marketing Manager both at RNLI
Channel Crossing: understanding fundraising performance in an inter-connected media landscape
Date: 10th & 11th July
Location: RNLI in Poole
With digital marketing now mainstream, successful fundraising campaigns today need to attract and engage supporters across a variety of communication channels and provide individuals with choice in ways to respond.
With so much in the fundraiser’s tool kit changing so fast, are our insight and measurement practices advancing at a fast enough pace to understand the significance of multiple channels in a campaign and where to place the investment? Come along and hear about how Oxfam, the RNLI, the RSPB and others are addressing this challenge.
This year, the Insight SIG travels to the seaside to blow away some of the myths about the role and use of individual channels for fundraising plus discuss how we can unravel the complexity of understanding what is driving performance.
FULL PROGRAMME ANNOUNCED
FRIDAY 11TH JULY
