Summer Conference 2014

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The Insight in Fundraising Conference 2014 held on Friday 11th July at the RNLI, Poole was a fantastic success! Many thanks to all of you that came out to Poole and enjoyed the wonderful location as well as the extremely interesting talks and sessions. 

A massive thank you to the fantastic speakers and Committee, we couldn’t do it without you.

Full programme with session synopsis:Insight SIG Summer Conference Full Programme

Download the presentations:

SIG supporter tracker insights part 1

David Cole, Managing Director, fast.MAP

How is the rise in mobile impacting fundraising

Amanda Neylon, Head of Digital, Macmillan Cancer Support

The secret to email marketing- Send more email

Dela Quist, CEO, Alchemy Worx

Using econometric modelling to allocate the impact of the fully integrated media mix for RSPB’s ground-breaking Giving Nature a Home campaign

Sam Watts, Director of Analytics, MetaMetrics & Sean Perkins, Supporter Insight Manager, RSPB

SIG supporter tracker insights part 2

David Cole, Managing Director, fast.MAP

The changing face of face-to-face

Martin Jervis, Chief Operating Officer, Fundraising Officer

Don’t mention the c word

Darren Fleetwood, Senior Research Executive, Oxfam

SaveWave- What happens if you ask the public to donate their social media accounts.pptx

Luke Williams, Social Media Innovation Officer & Sarah Marsh, Producting Marketing Manager both at RNLI

Channel Crossing: understanding fundraising performance in an inter-connected media landscape

Date: 10th & 11th July
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Location: RNLI in Poole

With digital marketing now mainstream, successful fundraising campaigns today need to attract and engage supporters across a variety of communication channels and provide individuals with choice in ways to respond.

With so much in the fundraiser’s tool kit changing so fast, are our insight and measurement practices advancing at a fast enough pace to understand the significance of multiple channels in a campaign and where to place the investment? Come along and hear about how Oxfam, the RNLI, the RSPB and others are addressing this challenge.

This year, the Insight SIG travels to the seaside to blow away some of the myths about the role and use of individual channels for fundraising plus discuss how we can unravel the complexity of understanding what is driving performance.





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Download full programme now: Insight SIG Summer Conference Full Programme