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The INSIGHT SIGs 4th annual conference was held at Amnesty on 30th November. Around a 100 members of the group attended and unleased their inner analyst participating with the panel & workshop sessions that spanned 8 diverse areas including: Forecasting; Classic RFV, Attrition & LTVs; Data Enhancement; Creative Research; Web & Online Integration; Social Media [...] Amnesty case study at Insight 2009 By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few. These [...] |
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