IOF INSIGHT SIG » analysis

Case Study: Understanding donor performance to drive fundraising strategy

Janet — Wed, 18 Nov 2009 11:04:47 +0000

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...]

Evolution of the Supporter Journey at Age Concern and Help the Aged

Janet — Tue, 17 Nov 2009 12:00:41 +0000

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...]

Case study: Amnesty Supporter Monitor

Janet — Tue, 17 Nov 2009 11:46:41 +0000

Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

These crucial numbers are often [...]

The Analysis Process

Janet — Fri, 06 Nov 2009 20:35:18 +0000

The Analysis Process – Insight 2009 presentation

By David Dipple, Tangible Data and Penny Kenyon, Save The Children

David and Penny discuss communication between marketers and analysts and provide some practical guidance for improving the process that produces great work.

Case Study: RSPB Supporter Data Analysis Project

Janet — Fri, 06 Nov 2009 20:02:09 +0000

RSPB presentation – Insight 2009 Conference

By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes)

In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well [...]

Insight Annual Conference – 5th November

Nigel — Fri, 18 Sep 2009 15:04:25 +0000

The IOF INSIGHT Special Interest Group will be holding its annual conference at Amnesty International on 5th November. The conference should appeal to those involved in generating customer insight, “the mechanics”, and those involved in interpreting and using the information “the drivers”. Two separate streams will allow delegates to choose from sessions on the subject [...]